Leading a team of brilliant marketers to drive some of New Zealand's most loved brands across the baking category (Vogel's, Molenberg, Nature's Fresh, Freya's, Quality Bakers)Categories generating $300 million plus of revenue annually

New Zealand Trade & Enterprise Beachhead advisor. Beachhead advisors are private sector consultants with valuable expertise in exporting or entrepreneurship. NZTE engages Beachhead advisors to assist customers when they have a specific need, challenge or strategy to be developed.https://www.nzte.govt.nz/page/our-beachhead-advisors?profile=6s5LlHolt3MySCLA8DRnndAlso advisory board member on an innovative New Zealand start up beverage company

Head of marketing role driving portfolio of wine brands sold in 60 markets around the world. Focus both across domestic and global markets. Lead and develop team of 14 spanning across Brand, Insight/Category, PR/Comms, Trade Marketing and internal Design Studio.

Focus of this role was to develop strategies to leverage TNZ content, working directly with Google/Facebook and other external partners. In addition to developing and implementing digital campaigns in the Australian market across special interest and general brand.

Promoting New Zealand cycling, mountain biking, ski and golf holidays in Australia.Focusing both on the Australian consumers and trade, the objective of the role is raising preference and visitation for New Zealand as a holiday destination in the sectors of leisure cycling, mountain biking, ski and golf. Including development and implementation of special interest sector strategy.Australia is a key market for New Zealand Tourism accounting for half of all inbound visitation. In order to further increase visitor numbers, special interest tourism areas have been identified and targeted.

Senior Brand Owner marketing role, responsible for Pernod Ricard’s global New Zealand wine portfolio (Brancott Estate, Stoneleigh & Church Road). Leadership position (5 direct reports across NZ/AU). Accountable for strategic planning, budgeting, implementing and monitoring global brand activity across portfolio. Key Achievements:• Creation of the brief and leadership of a cross-functional team through the development and implementation of ” 360 consumer centric brand communication platform• Brief, development and implementation of the NZ brands’ global digital strategic framework & vision to address a knowledge gap in consumer behavior. Including identifying consumer decision journey and pain/passion points. • NPD launches – full support package. Developed launch campaigns including in-store activation, path to purchase, digital and ATL.• Identification, mentoring and promotion of emerging marketing talent within the business • Driving double digit growth in key markets

Brand Owner marketing role, responsible for export performance of Pernod Ricard New Zealand super premium wine brands Stoneleigh & Church Road. Leadership position with focus on development of global strategic brand and category direction, tactical opportunities, digital, new product development and support tools for markets to utilise around the world. Contributing to the overall strategic direction of the wider NZ wine portfolio and driving margin, volume and brand equity results. Key Achievements:• Driving 4 year strategic planning process • Delivered global BTL 360 platform including best in class digital and social media, Print, POS and PR assets. • Rapidly increasing global footprint with new product ranges launched into Canada, Sweden & Belgium

Focused on delivering world class marketing tools to drive consumer engagement and embed brand positioning while driving brand awareness. Key contact with global advertising agency from brief to execution. Played pivotal role in delivering the global re-brand of Brancott Estate.Key Achievements:• Key role in delivering Brancott Estate first global communication platform, fully integrated into global RWC 2011 sponsorship. Including research, TVC, Print, OOH, digital and in-store• Delivered “World’s Most Curious Bottle” Smartphone App and 360 launch plan designed to highlight/celebrate launch of new packaging. Initiative considered industry benchmark, generated over 250,000 views on YouTube, and strong PR ROI • Developed brand experience for Brancott Estate Heritage Centre (opened in 2012) which fully leveraged and brought to life brand story via innovative approach.

Brand management role for the premium whiskey/rum/vodka brand portfolio, charged with delivering strong brand, consumer and volume growth with impactful brand campaigns in New Zealand. Relationship building with brand owners, internal teams, agencies and customers was key to ensuring successful results. Key contact for international brand owners.

Working in the baking division on Top 10 FMCG brand. Delivered brand strategy and development through a full marketing programme to achieve brand sales and customer targets.• Launch of premium layer NPD (including support campaign) and numerous smaller projects • Significant brand re-launch projects increasing differentiation building brand affinity • Campaign development from brief to execution on several campaigns including TVC, Print, In-store, OOH