Iran Hotel Online (IHO), established in 2004, serves 20M+ users annually across 400+ cities, generating $1.5M in revenue with a market cap of $14B.Responsibilities and Achievements:• Designed and implemented product features via user research and data analysis, driving a 4% revenue increase.• Developed a CX strategy using customer journey mapping, boosting satisfaction scores by 14%.• Redesigned the website and booking platform, using A/B testing and UX/UI improvements… Show more Iran Hotel Online (IHO), established in 2004, serves 20M+ users annually across 400+ cities, generating $1.5M in revenue with a market cap of $14B.Responsibilities and Achievements:• Designed and implemented product features via user research and data analysis, driving a 4% revenue increase.• Developed a CX strategy using customer journey mapping, boosting satisfaction scores by 14%.• Redesigned the website and booking platform, using A/B testing and UX/UI improvements, increasing activation rates by 16% and booking conversions by 3%.• Conducted advanced user research, including interviews, surveys, and usability testing, identifying pain points and optimizing journeys.• Applied RFM analysis and K-Means clustering for segmentation, uncovering patterns for strategic decisions.• Collaborated with marketing teams via tools like Web Engage, GA4, and Clarity, optimizing campaigns and improving effectiveness by 35%.• Established a customer-first design framework, aligning product decisions with user needs, improving satisfaction by 24%.• Built and maintained Power BI dashboards for monitoring CX metrics.• Mentored design teams, boosting productivity and quality by 20%.• Executed strategies with SUS, HEART, and RICE frameworks, achieving a 30% improvement in interaction and prioritization.• Enhanced UX in CRM through collaboration with managers, improving processes.• Launched a feedback program using NPS and CSAT, increasing retention and satisfaction.• Boosted customer retention by 18% via tailored features addressing user needs.Key Achievements:• Redesigned the booking platform, increasing satisfaction by 16% and conversions by 3%.• Implemented a design system, reducing inconsistencies and accelerating development by 40%.• Expanded the user base by 10% and traffic by 15% via data-driven enhancements.• Contributed to a 4% revenue growth by optimizing journeys and usability.• Improved marketing campaigns by 35%, leveraging tools and data analysis. Show less

Mammute with more than 20 years of experience accelerate startups and businesses with an innovative approach, relying on specialized departments: Consulting Group | Video & Photography Studio | Urban Innovation Center (MUIS) | Digital Marketing Dep | Software Development Dept (Mammin) | Graphic Studio.

Company Description
TS Information Technology Ltd (TSIT) operates globally with several mobile apps, serving over 10M users and generating $500K in annual revenue with a market cap of $2M.Responsibilities and Achievements:• Defined and interpreted design strategy using UX research and data analysis, collaborating with cross-functional teams to achieve a 20% improvement in user experience.• Recruited and mentored 4+ designers, enhancing team productivity by 30% through structured… Show more Company Description
TS Information Technology Ltd (TSIT) operates globally with several mobile apps, serving over 10M users and generating $500K in annual revenue with a market cap of $2M.Responsibilities and Achievements:• Defined and interpreted design strategy using UX research and data analysis, collaborating with cross-functional teams to achieve a 20% improvement in user experience.• Recruited and mentored 4+ designers, enhancing team productivity by 30% through structured training and design process optimization.• Streamlined design processes and decision-making for 2 product teams, ensuring alignment and efficiency.• Optimized resource allocation using agile methodologies, resulting in a 25% increase in project delivery speed and efficiency.• Conducted in-depth competitive research, developed effective flows, wireframes, prototypes, and experience reviews for each project.• Developed product requirements documentation, rebuilt the design-to-development handoff process, and created quality control documentation for seamless product launches.• Documented design specifications for effective communication with developers, ensuring clarity and precision in the implementation phase.• Regularly conducted meetings with PO and Front/Back-end developers to ensure seamless project coordination.Key Achievements:• Improved design consistency by 20% through the definition and interpretation of design strategies.• Enhanced team productivity by 30% by recruiting and mentoring over 4 designers.• Increased project delivery speed by 25% through streamlined design processes and decision-making.• Improved product market fit by 15% by conducting in-depth competitive research. Show less

Company Description
Informatics Services Corporation (ISC) is the largest electronic banking service provider in the Middle East, supporting over 8,000 bank branches and managing over 80 billion transactions annually with more than 99% security. ISC offers a range of products and services including National Banking Infrastructural Systems, Core Banking Total Solutions, WAN solutions, and high-end banking equipment.Responsibilities and Achievements:• Developed and led the Design… Show more Company Description
Informatics Services Corporation (ISC) is the largest electronic banking service provider in the Middle East, supporting over 8,000 bank branches and managing over 80 billion transactions annually with more than 99% security. ISC offers a range of products and services including National Banking Infrastructural Systems, Core Banking Total Solutions, WAN solutions, and high-end banking equipment.Responsibilities and Achievements:• Developed and led the Design roadmap through collaborative workshops with 10+ stakeholders, utilizing user research and competitive analysis, resulting in a 20% increase in strategic alignment.• Enhanced product strategies through comprehensive market and user research, including surveys and usability testing, driving product development efficiency and improving alignment with customer needs.• Led the revamp of the Niteck program UI kit, ensuring consistency across interfaces for government and private banking clients.• Redesigned identity verification and contact processes, through user flow analysis and usability testing, leading to an 11% reduction in support ticket submissions.• Improved and redefined in-house product designs and research processes through user-centered design principles and iterative testing.Key Achievements:• Increased strategic alignment by 20% through effective product roadmap development.• Improved user engagement by 15% by enhancing product strategies based on thorough research.• Reduced design errors by 30% by revamping the UI kit for the Niteck program.• Decreased support tickets by 11% through the redesign of identity verification processes. Show less

Company Description
NeshanMaps is the most widely used Persian navigation and mapping service, boasting over 20 million monthly active users. It provides accurate and reliable routing and mapping services to users in the region.Responsibilities and Achievements:• Conducted initial research and information gathering to identify business problems and potential solutions, resulting in a 15% improvement in user satisfaction.• Designed and documented user interfaces, incorporating… Show more Company Description
NeshanMaps is the most widely used Persian navigation and mapping service, boasting over 20 million monthly active users. It provides accurate and reliable routing and mapping services to users in the region.Responsibilities and Achievements:• Conducted initial research and information gathering to identify business problems and potential solutions, resulting in a 15% improvement in user satisfaction.• Designed and documented user interfaces, incorporating stakeholder feedback to ensure alignment with business objectives.• Conducted market and competitor analysis to inform design decisions and improve product features.• Coordinated with developers on project implementation and conducted usability testing to ensure product quality and user satisfaction.Key Achievements:• Increased user engagement and satisfaction by 15% through optimized user experience design.• Provided actionable insights from market and competitor analysis, leading to a 10% improvement in product features.• Reduced design errors by 23% by revamping the UI kit.• Reduced user-reported issues by 10% by coordinating project implementation and conducting thorough usability testing. Show less

Ankama is a French game company and video games developer and publisher, leader in the interactive entertainment and online media.