Snap Out Labs helps enterprises to build and deliver highly scalable cloud applications using elastic, on-demand, agile infrastructure and services on Microsoft Azure.Give me a call if you want to chat about e-commerce and technology!

As CTO for one the largest shopping clubs in the nordics I was tasked with designing and developing a cloud based e-commerce plattform tailored to handle millions of products and users.A service based cloud platform built upon Microsoft Azure/.NET/C# was put in place with industry leading performance and solid use of best practices. An improvement of more than 10x in response times as well as bringing our SLA to well over 99,99% was achieved by relentless focus on performance and reliability.At the end we had a highly flexible and scaleable platform with over 15 integrations running as independent services in the cloud.I led a team of up to 5 developers using agile methods, focusing on quality of work, developer experience and team building. As a result we scored as top team for workplace happiness and productivity several times witch I'm very proud of.During this time we acquired and integrated several fashion brands into our e-commerce platform. members.com, campadre.com, bestofbrands.com

As Nordic eCommerce manager at Dustin my day to day duties consisted of the following: - Architecting and managing the development of Dustin's new eCommerce plattform (6 Billion SEK in online sales) and acting as a member of the operational management team responsible for Dustin's new ERP system. - Participating in the development and execution of strategic and tactical business plans supporting Dustin's eCommerce strategy. - Managing the user experience of Dustin's six websites spanning B2B & B2C in Sweden, Denmark and Norway, including site navigation, content development, checkout funnel optimization and setup of promotional campaigns. - Supervising all aspects of web analytics related to eCommerce and making sure my teams communicate relevant information to other team members, executive leadership and cross-functional partners at Dustin. - Partnering with cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects. - Providing expertise on current eCommerce industry best practices. Consult on cross-functional projects to ensure eCommerce principles are incorporated into all of our activities.Managing a great team of 14 in house staff plus 5-10 consultants; consisting of developers, designers, webmasters, scrum masters, social media and web analysts.-----------------------------Dustin, established in 1984, is Sweden's largest internet-based retailer of IT products and home electronics. We focus on two segments: B2B and Consumers. Sales are managed via the internet, mail order and direct sales.Dustin has 1000+ employees combined in Sweden, Denmark and Norway and a turnover of SEK 7.4+ billion.

Payson is the leading P2P-payment provider in Sweden having approximately 1 300 000registered user accounts to this date.My role as head of product and technology required me to provide for the security,reliability and functionality that people rely on, and expect from a market leading and fastgrowing company in the online payments industry. My day to day work consisted ofplanning, designing, prioritizing and making strategic decisions as well as doing actualprogramming and mentoring of the other developers.I was part of the management team and functioned as an advisor to the CEO and theboard of directors when needed.Summary: Financial Services, payments, security, scalability, reliability, strategy and leadership.

Splice Innovation was founded together with two friends with the main goal to provide“venture development”. Meaning that we helped startups setting up their company andsystems/platforms and in exchange took stock in the companies as part of our payment.I worked as COO in one of these companies, www.enkrona.se, which was a state of theart auction site, selling new merchandise with the starting bid of 1 SEK. This brand wasat a later stage sold and the site is now running on a different platform.The second company was reklammarknaden.se, an online marketplace for selling offlinemedia in the last minute. The platform of this company was later sold to Bonnier.Summary: Performance, payments, scalability and business development.

Tradera.com is the fifth largest web site in Sweden with over one million registered users. There are approximately 800 000 items for sale on the site at any given time and this of course demands a platform with extreme performance and redundant infrastructure.My main focus at Tradera was to identify weak parts of the platform and to plan for and make sure that the dev team delivered on time and with a high level of quality.Summary: E-Commerce, Extreme performance, user interface design, stability and productivity.

At this time I was brought in to take a startup with a failing platform to the next level. Mymain focus was to get a new platform in place that would behave as expected, runreliably and to strengthen the security of the service.A whole new software and hardware platform was set in place with focus on futuregrowth, scalability and maintenance ease.Summary: E-Commerce, Payments, System architect, performance, stability and reliability.

DagensPS is a website focusing on financial and economic news with a 500 000 namesstrong subscriber list receiving two newsletters daily. As the CTO I was responsible for alltechnology, design and optimization of this news portal.Summary: Design, user interface & usability, performance, stability and reliability.

Worked primarily as a systems developer and UI-expert designing and implementingweb-portals.Summary: Development, design and consulting.