Data Analyst And Data Scientist
Current-Developed CRM audience segmentation for personalized marketing campaigns, increasing conversion by 15%.-Performed A/B testing on customer segments, identifying behavior patterns that resulted in a 10% improvement in customer engagement.-Designed forecasting services for 50M+ users, utilizing RNNs to achieve over 90% precision, enhancing user experience and decision-making.-Collaborated with product managers to perform cohort analysis that identified an opportunity to reduce churned… Show more -Developed CRM audience segmentation for personalized marketing campaigns, increasing conversion by 15%.-Performed A/B testing on customer segments, identifying behavior patterns that resulted in a 10% improvement in customer engagement.-Designed forecasting services for 50M+ users, utilizing RNNs to achieve over 90% precision, enhancing user experience and decision-making.-Collaborated with product managers to perform cohort analysis that identified an opportunity to reduce churned users by 20% and boost monthly revenue by $110,000.-Led re-engineering of data integration, combining ELT and ETL for 5+ databases, improving efficiency and accuracy, implemented with Apache Airflow for streamlined scheduling.-Designed user-friendly dashboards in Superset to cover sales, KPIs, user activities, and demographics for a user base of 50 million.-Conducted A/B testing using Python and statistical methods, optimizing conversion rate by 18%.-Collaborated with the marketing team to create new audiences for CRM activations, aligning technical data with clear business insights and recommendations.-Mentored junior data analysts, guiding them in best practices and technical skills, contributing to a stronger data team.-Enhanced sales operations by developing a Next-Best-Action model using Python, leading to a 10% increase in customer engagement. Show less