Whitney Powell Email and Phone Number
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Whitney Powell phone numbers
As a Global Client Executive at LinkedIn with over 15 years of experience in marketing, advertising, and media, I help B2B clients achieve their marketing and business goals by leveraging LinkedIn's powerful platform, data, and solutions. I am passionate and results-driven, with a strong background and expertise in performance marketing, media strategy, measurement, demand generation, and growth hacking. I am also certified in Google Analytics and LinkedIn Marketing Solutions, which enable me to measure and optimize the impact of my campaigns.In my current role, I develop and manage full-funnel global marketing solutions and growth strategies for one of the largest and most strategic B2B accounts across LinkedIn. I work closely with my clients to understand their needs, challenges, and objectives, and provide them with tailored and innovative solutions that drive results and ROI. I also collaborate with cross-functional teams within LinkedIn, including sales, product, engineering, and analytics, to ensure smooth execution and delivery of the campaigns. I am motivated by creating value, impact, and lasting relationships with my clients, and I bring diverse perspectives and experiences to the team, having worked with global and regional brands across various sectors and markets.
- Website:
- dukelong.com
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Global Client ExecutiveLinkedin Jul 2022 - PresentSunnyvale, Ca, Us
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Vp Of Media & Demand GenerationMoi Global May 2021 - May 2022London, London, Gb• Responsible for developing and managing full-funnel global marketing solutions & growth strategy across our B2B clients (Enterprise, Mid-Market) focused on performance marketing results. • Hired and trained a global marketing team of 15+ responsible for managing and optimizing performance marketing strategies across Paid Search, Social, Content Syndication, Programmatic, Brand Awareness, and Demand Generation.• Analyzed marketing program performance and B2B industry-specific research, trends, and media analytics. Identifying return on investment based on media mix and attribution analysis to drive enhanced performance for clients. -
Director Of MarketingPostman Sep 2020 - Apr 2021San Francisco, California, UsDevise end-to-end performance marketing campaigns and virtual events & webinar promotion for Enterprise and SMB audiences across demand generation tactics and brand amplification for SaaS offerings (Trial & Enterprise offerings). -
Director Of GrowthRenew Financial Jan 2020 - Apr 2020Oakland, California, UsDirector of growth responsible for developing and executing the growth strategy, encompassing both customer acquisition, demand generation, and retention marketing into new states for the PACE financial offering. Developed GTM strategy and marketing funnel mix to drive CPA to funded applications for homeowners. -
Performance Marketer & Business Growth LeadWnp Consulting Jan 2018 - 2020Clients: Intuit, Cisco, Renew Financial, Toptal, MOI GlobalResponsible for developing and expanding global performance marketing campaigns, customer acquisition strategy, tracking, and reporting. Setup growth channels through paid, earned, and owned media to build brand awareness and drive sign-ups and enterprise registration
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Director Of Emerging Media (B2B)Dwa Jul 2016 - Sep 2017San Francisco, Ca, UsClients: Intuit, Cisco, NetSuite ,Sprint Business, Red Hat, Pure Storage, SunPower, Forcepoint, SolarWinds, TriNet • Developed marketing programs and custom measurement funnels to align with the B2B SaaS Sales & demand generation cycles across core brand and performance (lead gen) campaigns• Trained and managed programmatic and digital strategy development for global offices (San Francisco, Boston, London, Sydney, Singapore, Beijing and Munich)• Setup and developed the Programmatic & Social channels and teams of 8+ for North America offices and later expanded RTB teams to international offices. • Financial management of team resources, headcount, forecasting and team output• Expanded existing and new business clients digital core programs to include: programmatic & DSP offerings, DMP, new customer acquisition campaigns• Actively involved with developing and negotiation partnership opportunities with clients and 3rd party vendors -
Associate Media DirectorDwa Jul 2015 - Jul 2016San Francisco, Ca, Us• Created custom measurement and performance indicators to align with the B2B SaaS Sales & demand generation cycles across core brand and performance campaigns • Lead quarterly and annual planning and strategy sessions across core clientele to drive customer acquisition, media objectives and directed/trained team(s) comprised of Media Supervisor(s), Media Planner(s), and Assistant Planners• Used correlation analysis and custom measurement framework for auditing and maximizing budget efficiencies across channels (Search, Display, Social, Lead Gen and Programmatic)
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Media SupervisorIcrossing Oct 2013 - Jun 2015New York, Ny, UsClients: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm; L'Oreal, Avon; The Real Real•New customer acquisition and e-commerce revenue growth•Programmatic & CRM on-boarding: DSP and DMP•Developed brand safety, fraud and viewablity standards•developed attribution models for prospecting and remarketing segments -
Digital Media ManagerIcrossing Jun 2012 - Oct 2013New York, Ny, Us
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Senior Media PlannerRound2 Communications Mar 2012 - Jun 2012Suite 900, Los Angeles, UsClients: Fujitsu, Logitech, Conceptus, Union Bank• Developing & negotiating digital and print media campaigns for a broad base of clients• Garnering a deeper understanding of broadcast campaigns and search campaigns• Trained and managed new planners across the digital space, programs and analytics• Delivering reporting metric for creative, product reports, and optimizations • Developing new strategies (Twitter, FB, YouTube) and opportunities to expand existing media campaign -
Media Planner & Search Engine StrategistRound2 Communications Jun 2009 - Mar 2012Suite 900, Los Angeles, Us
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Junior Media PlannerMec Interaction Aug 2008 - Jun 2009London, London, GbClient: Barclays Global Investment Bank (BGI)• Developing online marketing strategies, media campaigns and media plans• Planned and negotiate media rates and inventory for multiple product tiers• Responsible for uploading and assigning creative• Delivering reporting metric for creative and product reports, as well as developing media campaign optimizations -
Corporate Communications InternVerisign Jun 2007 - Aug 2007Reston, Virginia (Va), Us-Assisted in analysis and redesign of client marketed profiles and descriptions-Coordinated and developed the Corporate Communications Calendar-Handled media contacts and updating of relevant associates -
Marketing InternMeca Communications 2006 - 2006UsDesigned web-pages and blogs for advertisements. Contacted other URL web pages owners to advertise on their page. Assisted in drawing up company expense sheets and fund supervision
Whitney Powell Skills
Whitney Powell Education Details
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Saint Mary'S College Of CaliforniaBusiness-Marketing
Frequently Asked Questions about Whitney Powell
What company does Whitney Powell work for?
Whitney Powell works for Linkedin
What is Whitney Powell's role at the current company?
Whitney Powell's current role is Global Client Executive @ LinkedIn | Performance Marketing, Media, Demand Generation.
What is Whitney Powell's email address?
Whitney Powell's email address is wn****@****ail.com
What is Whitney Powell's direct phone number?
Whitney Powell's direct phone number is +142589*****
What schools did Whitney Powell attend?
Whitney Powell attended Saint Mary's College Of California.
What are some of Whitney Powell's interests?
Whitney Powell has interest in Children, Civil Rights And Social Action, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Animal Welfare.
What skills is Whitney Powell known for?
Whitney Powell has skills like Advertising, Digital Media, Marketing, Media Planning, Media Buying, Digital Marketing, Digital Strategy, Marketing Strategy, Analytics, Online Advertising, Social Media, Media Strategy.
Who are Whitney Powell's colleagues?
Whitney Powell's colleagues are Chanh Nguyen, Kimberley Diaz, Richie Monsaert, Eugene Park, Runqi Shao, Kirill Lebedev, Varun Sharma.
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