Kelly Power Email & Phone Number

Washington DC-Baltimore Area

San Francisco Bay Area

Greater Chicago Area

• Experiential Learning:
• State of Illinois: Developed brand and messaging strategy for launch of $800M program to refinance student debt
• Allagash Brewing: Performed ethnographic interviews, developed personas, and mapped customer experience to drive off-premise sales
• Top Box Foods: Designed brand architecture for an expanding non-profit to satisfy D2C and partner channels
• Aligned Modern Health: Conducted quantitative survey and qualitative interviews to segment urban and suburban markets and build out key personas
• Relevant Coursework: Marketing Strategy, Customer Analytics, Ethnographic Consumer Insights, Launching New Products & Services, Marketing Consulting Lab, Competitive Strategy & Industrial Structure

Washington D.C. Metro Area

• Coordinated teams of 3-7 copywriters, designers, and researchers to drive 14+ simultaneous projects that involved marketing strategy, communication planning, brand messaging, and event management
• Pitched and planned $150K integrated campaign (events, article, infographic, webinar) to micro-target Federal cybersecurity market; over-delivered click-through by 57%
• Strengthened client relationship with Dell Technologies by positioning myself as an extension of their team; expanded account revenue by 50%
• Strategized $300K multi-touch blitz campaign across trade shows for Microsoft Azure product launch
• Supervised three account coordinators resulting in fastest team promotion rate; rolled out company-wide training sessions to facilitate pivot from events to digital marketing during COVID-19

Washington DC-Baltimore Area

• Cultivated trusting relationships with Dell, Microsoft, ViON, and Okta by managing meetings, timelines, and budgets, ultimately improving account retention to 91%
• Planned and implemented Dell Federal social strategy; increased engagement by 44% and impressions by 240%
• Listened to client needs to customize effective, integrated business proposals, winning contracts worth $300K+

Washington DC-Baltimore Area

• Streamlined business proposal development by designing compelling templates; improved efficiency by 80%
• Selected to lead high-profile corporate rebranding initiative to restructure 300Brand’s digital presence; leveraged interpersonal skills to achieve executive buy-in to new social media initiatives

Washington DC-Baltimore Area

• Analyzed competitive landscape to differentiate clients and drive event attendance, exceeding 100% of KPI goals
• Exercised copywriting creativity and detail-oriented proofing to contribute to media pitches, email marketing, issue briefs, social media, and white papers
• Distilled client feedback and drew up creative briefs for designers

Greater Los Angeles Area

• Assisted Account Management team with day-to-day operating activities
• Built project trackers, timelines and budgets to kick-start projects
• Researched clients and competitors to brief Strategy team
• Conducted preliminary communications audit of client to determine areas of improvement for brand touch points
• Industries included: Data Storage, Media & Entertainment, Hospitality, Healthcare Systems, Financial, Construction
• Clients included: Western Digital, Fandango, Cathay Bank, Baylor Health Care System

Master Of Business Administration - Mba, Marketing, 4.0

Activities and Societies: Kellogg Student Government Director of Interview Preparation Groups; Net Impact Club Consultant; Admissions.

Bachelor’S Degree, Business Administration, Concentration In Marketing, Minor In Leadership Studies, 3.90

Activities and Societies: Alpha Phi Omega- Spirit Chair, VP of Fellowship, President; Delta Gamma- Director of E-Communications, Director.

High School, 4.0

Activities and Societies: Captain of Fox Chapel Crew Club for 2 years; Editor-in-Chief of Yearbook for 2 years; Future Business Leaders of.