Bill Powers Email & Phone Number

Charlotte, NC, US

Manhattan, New York, US

• NTT DATA (Global IT and Business Services - B2B)
• Manage the development of an integrated Global Brand Campaign, a first for thecompany; inclusive of brand strategy, comms planning, video, OOH and digital
• Lead regional marketing efforts with Japan-based clients and global Havas team
• Created global customer personas through in-depth interviews, primary and secondary research, culminating in a robust report presented to senior leadership
• Led the development of a new visual identity system with corresponding brand guidelines and assets to be used globally across the organization
• In partnership with a brand strategist, developed an extensive brand messaging framework with internal pillars, as well as external messages for key audiencesSuntory Global Spirits

New York, NY, US

• JLL - Jones Lang LaSalle (Global Commercial Real Estate Services – B2B)
• Manage day-to-day workflow of all global projects (remotely) as AOR and lead agency,including the development of brand strategy, video production, social, digital, web, and print
• Led business line initiatives including sustainability, technology, and the future of work across multiple departments within the organization
• Launched first global creative campaign, a transformative shift from previous regional efforts
• Participated in new business pitches and RFPs related to organic growth opportunitiesMike's Amazing (Northeast regional condiments - Mayonnaise and Mustard)
• Managed the video production capturing 27 videos to run on broadcast, online, and streaming television, while coordinating with celebrity talent, Michael Rappaport

New York, NY, US

• SAS Institute (Global Data Management Software and Services - B2B)
• Managed day-to-day workflow of all projects as AOR and lead agency
• Launched first-ever global brand campaign including the development of 15 videos, redesigned web presence, innovative digital & social and print in key publicationsAwards:
• The Batting Lab (McCann New York) won the 2023 Webby Award and the People’s Voice Award for Learning & Education, Software Services & Platforms (Apps, dApps and Software)
• The Batting Lab (McCann New York) won the 2023 Clio Awards Bronze award. The piece was submitted to the medium: Creative Use of Data within the entry type: Business-to-Business and the category: Creativity/Storytelling.
• The Batting Lab from SAS won the Education Campaign category of the 2023 PRNEWS Social Impact Awards, which honor outstanding corporate social responsibility and diversity equity and inclusion initiatives.U.S. Bank

New York, NY, US

• United States Postal Service
• Managed day-to-day workflow of all projects as USPS AOR and lead agency, the largest integrated account spanning across 7 McCann WorldgroupAgencies, including the development of TV, OLV, print, radio and overall brand.
• Coordinated and facilitated the recent Holiday campaign –including qualitative and quantitative testing of concepts, along with a 2-day TV shoot
• Assisted senior leadership with strategic initiatives to redefine the direct mail category and further align integration across agency partnersThe Coca-Cola Company (Global)
• Guided Global Rights Management account from a business perspective including Monthly Business Reports, Efficiency Studies and Scope ReviewsVerizon Fios
• Oversaw development of 100% fiber-optic network strategy, which informed the brand platform and campaign that Fios was able to own in the market, resulting in a +29% sales lift YoY

New York, NY, US

• Hum by Verizon
• Managed day-to-day workflow of all projects as Hum by Verizon AOR - including the development of TV, OLV, OOH, print, radio, packaging and overall brand strategy (Recognized as a finalist for an Effie Award in the.
• Oversaw the launch of new brand guidelines and Asset Library, leading the evolution of the brand to be used by all agency partners
• Led the development of 3D model product lockups with the design team and production house
• Account lead for production of three OLV spots, including two re-edits, and a dozen animated videos used as consumer-facing educational tools
• Supervised and managed the Hum AAE’s daily tasks, competitive reports, and one-off projects

Greenville, South Carolina, US

• Verizon Wireless
• Account lead on multiple Verizon flagship store opening campaigns (Boston, Chicago, Houston, Los Angeles) from beginning to end, involving print, radio, OOH, digital and social media
• Coordinated and managed Verizon Wireless initiatives including print, radio, OOH and collateral, while supervising a team of three on all one-off requests
• Developed strategic direction for creative briefs and presented the approach to Creative and Media teams to solve business needs
• Gathered data, analyzed and reported general industry research, including trends and consumer information, to agency and client partners
• Point of contact for over 200 media publications and print vendors in the South/Midwest regions

• Received the 2014-2015 Club Leadership Award as the Vice-President of Membership
• Managed club budget for all activities, including income and expenses totaling over six figures
• Led year-long membership efforts including an annual kick-off event and membership outreach
• Developed individual and corporate relationships to maintain membership numbers year after year

Paris, FR

• Assisted with day-to-day client activities and activations, including the development of reports, monitoring, and outreach in both traditional and social media for The Home Depot, General Motors and Central Garden & Pet
• Worked on the new business team, helping to secure work with both General Motors and Siemens
• Composed media materials, participated in brainstorming, and researched program developments for clients
• Assisted with activation of programs such as McDonald’s Late Night and Peachtree Road Race

Greenville, South Carolina, US

• Planned and implemented two events each semester: distribute promotional merchandise to students
• Promoted and established the Southern Tide brand on Elon University’s campus
• Assisted local clothing boutique, “The Mynt,” with special events and provide insight into new men’s clothing

• Oversaw chapter programming and development including workshops, agency visits & leadership training
• Chief of the Activity Public Relations Committee that assisted other campus organizations with public relations
• Coordinated speakers and workshop events for each chapter meeting

• Created a:60s video, social media campaign, PSA scripts, post log, and a semester plan for Pro Feet, a cheerleading apparel company
• Promoted to Team Leader and worked with Johnson & Associates, a local insurance agency, developing a strategic campaign from the ground up that fulfilled the client's needs
• Conducted client meetings and supervised all communication between my team and the client
• Created strategies and tactics for client’s marketing campaigns that could be used whenever they wanted to activate

Detroit, Michigan, US

• Established relationships with over 250 journalists through various Cadillac media, “Ride and Drives”
• Attended the MAMA Spring Rally in Wisconsin; and, set up the race car hot laps. This event was host to every car manufacturer
• Worked the Detroit Grand Prix as the Cadillac Racing Public Relations Assistant; and, scheduled interviews with Cadillac executives
• Pitched and scheduled interviews with top-level General Motor’s executives to local and national media outlets
• Contributed on a marketing project with a team of four other people that created the “One World Football Concert Series” associated with MTV Scratch and Chevrolet.
• Helped coordinate the launch of the new Cadillac ATS by contacting, hosting and riding with journalists throughout the two-week event.

• Wrote and constructed sponsorship packets to give to local businesses
• Designed fliers, brochures, and posters to promote events
• Constantly updated social media and contacted alumni to come and speak to the society

• Wrote direct mail and e-mail messages to parents and alumni
• Dealt with all communication issues within the fraternity such as social media and text messages
• Conceptualized new designs and advertisements to put around campus
• Organized Parents and Homecoming Weekend's and communicated the details of the events

Greensboro, NC, US

• Worked 650 unpaid hours, which was 450 hours beyond the required time due to my high level of commitment to the internship with the organization
• Wrote game recaps and press releases for upcoming games
• Created media contact databases and website promotional images
• Printed and delivered statistics to teams and to the press for every game
• Ran instant replay and promotions on game days

Bachelor'S Degree, Strategic Communications

Barbados: Culture, Sport, And Media