Led retainer and project-based accounts across a breadth of industries and clients including Soli Organic (formerly Shenandoah Growers), Brinqa, Command Alkon, Combined Arms, SchoolStatus, Shift Technology, Devo, Seniorlink, AlerisLife, T2 Biosystems, PBS, Downeast Cider, Ipswitch, GasBuddy, SimpleTire, iZotope, AllWays Health Partners (formerly Neighborhood Health Plan), & Liberty Mutual. Played instrumental role in repositioning/rebrands and strategy, development and execution of integrated campaigns (awareness-driven, sales-driven, product launch, lead gen, talent brand/recruitment, etc.) all with a laser-focus on the humans at the other end of the message, and driving results that are directly correlated with marketing and business objectives unique to each client. Ongoing dedication to expanding Agency’s breadth of work and partnership with Clients in ways that were mutually beneficial.

On Sam's Club account, led national and targeted campaign activity including extremely fast paced development of executions across all digital and traditional media formats. Provided strategic support including target analysis, acquisition and retention tactics, and category performance insights and analysis. Served as inter-agency team lead with 3 partner agencies, co-managed internal team of 12 account staff, reported directly into Agency President.

Oversaw all aspects of two highly integrated, results-driven accounts in the complex pharma (Novartis) and health insurance (Harvard Pilgrim Healthcare) categories. Played a pivotal role in the creation, launch and maintenance of 7+ multi-channel campaigns addressing profound strategic, creative and targeting challenges across a range of audiences, while managing 5-7 direct reports at a time and growing incremental business. Contributions were recognized with numerous industry awards, including Hill Holliday’s first-ever Healthcare Clio. Played integral role in growing the Agency's focused Healthcare practice.

On the Johnson & Johnson / Janssen account, partnered with brand planning on patient research and deep competitive analysis to identify unmet needs in the saturated Diabetes treatment category. Resulting launch campaign was one of the first in the category to acknowledge that diabetes is often accompanied by other chronic conditions, offering holistic treatment and support opportunities to consumers.

Oversaw the development of DTC TV, digital and print campaign to build awareness for one of Novartis' groundbreaking drug programs. Produced in English, Russian, Spanish, Korean, Cantonese, Mandarin and Hindi, the campaign educated consumers about this breakthrough treatment, reframing how they looked at their own condition and their possibilities for recovery.

Worked closely with senior level creative teams on the development of a consumer direct response campaign for Glaxosmithkline's MaxClarity, a suite of over the counter acne medications and products, including short- and long- form TV ads, digital media and microsite. Coordinated with the client on supply chain management and identification and monitoring of all key campaign metrics. Functioned as the day-to-day liaison between remote internal disciplines (media and creative teams located in CA) and client team (located in NC)

Assisted in formulating marketing strategy and production plan/budgets for Liberty Mutual’s National consumer DR TV campaign. Coordinated geo-targeted market test and measurement plan that determined optimal creative mix for national roll-out, and monitored all analytics throughout campaign.

Served as a core member of the Agency team to transition a small, rural telecom company to the New England market by advising on operational needs and developing brand campaign that helped dispel uncertainty around the company’s ability to take over Verizon’s business in ME, NH and VT.

Worked with clients across a broad array of industries including transportation, energy and technology. Gathered political intelligence and coordinated government outreach. Assisted in implementing grassroots organizing strategies/initiatives. Served as communications and staff support on President Joe Biden’s 2008 presidential campaign.

Provided direct support to the Chairman & CEO: scheduling, travel, time budgets. Planned and coordinated meetings, events and fundraisers from top to bottom for company and for various political figures. Wrote press releases and daily/weekly news updatesOffice administration: ordered supplies, scheduled meetings, managed public calendars

Wrote all public service announcements and press releases. Re-designed/re-vamped alumni newsletter - over 3,000 copies sent across the globe. Increased fundraising profits by over $4,000 from 2004 through multi-media advertising/promotion.