https://www.gathery.com.tw

SOMINGS, a newly started industrial bicycle design brand, offers a range of lifestyle bicycles for children and adults, as well as EV bike. (SOMINGS-global.com)- Executed project management, market analysis, and business strategy optimization in collaboration with the CEO.- Responsible for global bike distribution expansion and business partnership with Strava (No.1 US sports social platform)- Defined product positioning and opportunity through stakeholders interview, competitive analysis, and value proposition analysis- Designed and built SOMINGS E-Commerce site with Shopify- Worked with content team and planned online marketing strategy

Provided end-to-end UX/UI digital and business design. - Using agile methodology to run end-to-end design projects- Assess clients business goals through interviews and analysis- Define product value proposition and positioning with user research and market analysis- Provide website or application design, including UI, copywriting, and content strategy.- Develop customized go-to-market and growth strategy

- Designed and built 2 websites with Shopify and created integrated product landing pages- Analyzed product-market feasibility and refined market entry point- Identified persona pain points to define product value proposition - Generated video contents and executed media buying on Facebook- Implemented and optimized online sales funnel with A/B testing

Joined the development team for website debugging, development and database optimization of the production plant.- Debugged and redeveloped 5 web pages written in ASP, VB, HTML- Tested the redeveloped web pages by integrating MS SQL Server- Developed and tested 1 stored procedure in MS SQL Server- Created a local environment with IIS7 to test the redesigned web pages- Formulated SQL queries in MS SQL Server to retrieve information