Peter Parker

Peter Parker Email and Phone Number

Product Marketing Leader | Board Member | Mentor @ Adobe
345 Park Avenue
Peter Parker's Location
San Francisco Bay Area, United States, United States
About Peter Parker

Peter specializes in crafting go-to-market strategies for nascent B2B products and services. With extensive experience developing and marketing emerging technologies, Peter makes an outsized impact where experience and reliable execution are critical, and his proficiency in technology and business is a game changer.In his current role, Peter serves as the Senior Product Marketing Manager for Adobe Digital Experience (DX) Cloud. As the enterprise Product Marketing Manager at Softbank-backed unicorn Pantheon, Peter drove over $20M in new revenue launching key products, and secured the company’s inclusion as a Major Player in an IDC analyst report. Prior to that, Peter served as Product Marketing Manager at Square, where he drove adoption of Square's App Marketplace and the APIs and SDKs that power it. As Director of Marketing at Telegraph Hill Software, he guided an Inc. 5000 Fast Growth company through a critical pivot to compete in new markets. Serving as Senior Analyst at BioHealth Innovation, Peter led early stage companies in market research and entry for a regional economic development partnership serving over 50 portfolio companies and $170M in funding. Peter oversaw Business Development at Early Charm Ventures, working with clients in the software, biotech, and materials industries. A graduate of the Robert H. Smith School of Business, Peter holds a Master of Business Administration (MBA) degree. Peter lives and works in the San Francisco Bay Area.Specialties: product marketing, strategy, content marketing, demand generation, product management, B2B, software as a service (SaaS), digital experience (DX), developer marketing, fintech, cybersecurity, biotechnology

Peter Parker's Current Company Details
Adobe

Adobe

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Product Marketing Leader | Board Member | Mentor
345 Park Avenue
Website:
adobe.com
Employees:
51
Peter Parker Work Experience Details
  • Adobe
    Senior Product Marketing Manager
    Adobe 2022 - Present
    San Jose, Ca, Us
    Adobe Experience Cloud gives you the advertising, intelligence, and marketing tools you need to deliver personal and relevant experiences across every channel, every time.
  • Pantheon Platform
    Product Marketing Manager
    Pantheon Platform 2019 - 2022
    San Francisco, California, Us
    Go-to-market for the industry's leading web operations (WebOps) platform. Pantheon powers over 300,000 sites and serves over 1 billion pageviews each month, with customers that include DocuSign, Lyft, Google, Yale, and Home Depot.• Partnered with Fastly (NYSE: FSLY) to launch Advanced Global CDN, bringing sophisticated edge security to companies of all sizes. Collaborated with Product, PR, CLM, DemG, and Sales Enablement teams to drive over $1.9M in revenue in first year.• Drove pipeline and ICP awareness, and informed product roadmap and strategy, by building analyst relations (AR) program and relationships with Gartner, Forrester, and IDC. Resulted in recognition as a Major Player in IDC MarketScape.• Refocused GTM around customer by overseeing relaunch and scaling of case study program. Hired and onboarded new team member and video vendor, and partnered with AM, CSM, and Partner Marketing. Key studies include: Qumulo and Aeroméxico. • Oversaw re-launch of Managed Updates, eliminating out-of-date WordPress and Drupal customer sites, including new pricing/packaging, SKUs, and overhauled messaging and positioning. Drove over 40 deals and $2.3M in revenue.
  • Square
    Product Marketing Manager
    Square 2018 - 2019
    San Francisco, Ca, Us
    Awareness and adoption and developer marketing for the Square App Marketplace and Developer APIs and SDKs that power custom payment experiences and thousands of partner integrations.• Drove growth of adjusted revenue, CLV and retention by teaming with product, marketing ops and design teams, to develop strategy and launch multi-channel cross-sell campaigns featuring key Square products and partner integrations.• Re-designed customer lifecycle campaigns for Square Developers, including welcome series, key alerts and events, and win-back. Campaign results drove increased retention and utilization as well as higher open and click rates.• Led requirements gathering, vendor selection, implementation, beta and launch planning for the Square Partner Portal that drives partner engagement, adjusted revenue, scale and utilization.• Worked cross-functionally with product team leads to integrate the Square App Marketplace into on-boarding flows for key Square products and services including Square Point of Sale, Square Invoices and Square for Restaurants.
  • Telegraph Hill Software (Formerly Thpii)
    Director, Marketing
    Telegraph Hill Software (Formerly Thpii) 2016 - 2018
    Marketing and demand generation for new products and services. Telegraph Hill helps fast growing companies build their engineering teams, technical competency and product to scale.• Led go-to-market for new core businesses by developing competitive positioning, brand messaging and market segmentation, target buyer profiles, keyword portfolios and the on-boarding and management of ad and media agencies.• Established content marketing by overseeing development and rollout of content calendar, planning and editorial process and selection and mngt. of partner agencies. Led to robust pipeline of blog content, whitepapers, case studies and collateral.• Propelled demand generation by developing and managing multi-channel search, display, gated content and retargeting campaigns and coordinated with sales and key internal teams to measure effectiveness, data-driven optimization and lead nurture across the buyer journey.• Ensured consistent brand messaging by working with design team to author compelling ad copy and creative and web team to implement landing pages, SEO, conversion optimization and track and measure prospects along the buyer journey.
  • Early Charm Ventures, Llc
    Director, Business Development
    Early Charm Ventures, Llc 2014 - 2016
    Baltimore, Md, Us
    Research, strategy, marketing and business development, for early-stage technology companies. Early Charm Ventures is a seed stage commercialization firm and BioHealth Innovation 501 (c)(3) partner.• Guided early-stage company to sustainability by clarifying the product and the customer, filling story-telling gaps, communicating value propositions and leading team in customer discovery.• Shortened path to market by working cross-functionally with engineering, marketing and sales operations to gather feedback, plan and prioritize prototyping, testing, certification and outreach.• Developed and led partnership formation by vetting partners for their expertise and willingness to assist with R&D, manufacturing, regulatory approval and distribution. Led to JDA with industry leader.
  • Biohealth Innovation, Inc.
    Senior Analyst, Marketing And Business Development
    Biohealth Innovation, Inc. 2014 - 2015
    Rockville, Maryland, Us
    Connecting market relevant technology with management, funding and markets to create economic development. BioHealth Innovation is a 501 (c)(3) private-public partnership.• Charted go-to-market strategy for health informatics company by working cross-functionally with engineering, product and sales in coordinated outreach to four major markets and over 80 targets with unique segment strategies.• Kick-started commercialization by formulating product, channel and marketing strategies, and creating new branding and collateral. Laid groundwork for 10+ paying customers and growth in targeted market.• Delivered focused market analysis, positioning, and data-driven decision support to client companies in the biotech, health IT, medical device, software and life science industries and members of the DreamIt Health accelerator.
  • Huntington Ingalls Industries, Inc.
    Product Manager, Software Engineer
    Huntington Ingalls Industries, Inc. 2009 - 2013
    Newport News, Virginia, Us
    Product management, software engineering, application security, and project management, all with a focus on reliable innovation for federal clients. Huntington Ingalls is a professional services firm.• Executed turnaround by redefining product vision and introducing project management tools and practices that identified and addressed bug fixes, captured milestones, prioritized new features and ensured client delivery timelines were met.• Advanced client mission by working in a team-based Agile environment and developed user-driven innovations including new and expanded capabilities.• Raised company profile by presenting product at industry conferences and developing and facilitating series of trainings for 20+ non-technical users.• Led authorship of content for emerging NIST standards, demonstrating community leadership and establishing industry best practice examples.
  • Icon Plc
    Software Engineer
    Icon Plc 2007 - 2009
    Dublin, Ie
    Software engineering, knowledge management, systems administration and data security for global drug development client. ICON (formerly ClinicalRM) is a global Contract Research Organization (CRO).• Modernized sample management for global drug development group by gathering detailed requirements and specs from lead users and designing, developing, testing and launching new multi-tier web application (PHP, HTML, SQL, etc).• Transformed how organization of 90+ performed data management by collaborating with senior leadership to understand business needs and user workflows and then source and implement new enterprise platforms.• Achieved broad adoption of new information systems by gaining buy-in of key internal and external stakeholders and championing use via multiple channels.• Served as intermediary between department leadership and C&A team to prioritize and coordinate remediation of over 200 security vulnerabilities to mission critical systems.

Peter Parker Skills

Product Development Strategy Project Management Business Development Software Engineering Marketing Strategy Team Building User Experience Entrepreneurship Agile Methodologies Public Speaking Market Research Competitive Analysis Requirements Analysis Wireframing Product Launch Mobile Applications Web Applications Analytics Web Analytics User Interface Design Quality Assurance Technical Product Training Marketing Knowledge Management Operations Management Sales Operations Partner Development Cross Functional Teams Business Strategy Business Intelligence Start Ups Commercialization Software Databases Cyber Security Biotechnology Life Sciences Software Development Management Product Management Leadership Business Analysis Microsoft Office Sql Php Xml Product Marketing Go To Market Strategy Content Marketing Email Marketing Seo Demand Generation Google Analytics Google Adwords Inbound Marketing Digital Marketing Microsoft Word Microsoft Excel Microsoft Powerpoint Data Analysis Wordpress Moz

Peter Parker Education Details

  • University Of Maryland - Robert H. Smith School Of Business
    University Of Maryland - Robert H. Smith School Of Business
    Master Of Business Administration (Mba)
  • University Of Maryland Baltimore County
    University Of Maryland Baltimore County
    Bioinformatics And Computational Biology

Frequently Asked Questions about Peter Parker

What company does Peter Parker work for?

Peter Parker works for Adobe

What is Peter Parker's role at the current company?

Peter Parker's current role is Product Marketing Leader | Board Member | Mentor.

What is Peter Parker's email address?

Peter Parker's email address is ne****@****hoo.com

What is Peter Parker's direct phone number?

Peter Parker's direct phone number is +144361*****

What schools did Peter Parker attend?

Peter Parker attended University Of Maryland - Robert H. Smith School Of Business, University Of Maryland Baltimore County.

What are some of Peter Parker's interests?

Peter Parker has interest in Information Technology, Exercise, Consulting, Home Improvement, Reading, Gourmet Cooking, Sports, Food, Home Decoration, Health.

What skills is Peter Parker known for?

Peter Parker has skills like Product Development, Strategy, Project Management, Business Development, Software Engineering, Marketing Strategy, Team Building, User Experience, Entrepreneurship, Agile Methodologies, Public Speaking, Market Research.

Who are Peter Parker's colleagues?

Peter Parker's colleagues are Patricia Honeywell, Sara Afzal, Zamari Sultani, Debangee Acharya, Jeff Gonzalez, Quankai Gao, Uriel Rivas.

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