Peter Parker Email & Phone Number

San Jose, Ca, Us

Adobe Experience Cloud gives you the advertising, intelligence, and marketing tools you need to deliver personal and relevant experiences across every channel, every time.

San Francisco, California, Us

Go-to-market for the industry's leading web operations (WebOps) platform. Pantheon powers over 300,000 sites and serves over 1 billion pageviews each month, with customers that include DocuSign, Lyft, Google, Yale, and Home Depot.• Partnered with Fastly (NYSE: FSLY) to launch Advanced Global CDN, bringing sophisticated edge security to companies of all sizes. Collaborated with Product, PR, CLM, DemG, and Sales Enablement teams to drive over $1.9M in revenue in first year.• Drove pipeline and ICP awareness, and informed product roadmap and strategy, by building analyst relations (AR) program and relationships with Gartner, Forrester, and IDC. Resulted in recognition as a Major Player in IDC MarketScape.• Refocused GTM around customer by overseeing relaunch and scaling of case study program. Hired and onboarded new team member and video vendor, and partnered with AM, CSM, and Partner Marketing. Key studies include: Qumulo and Aeroméxico. • Oversaw re-launch of Managed Updates, eliminating out-of-date WordPress and Drupal customer sites, including new pricing/packaging, SKUs, and overhauled messaging and positioning. Drove over 40 deals and $2.3M in revenue.

San Francisco, Ca, Us

Awareness and adoption and developer marketing for the Square App Marketplace and Developer APIs and SDKs that power custom payment experiences and thousands of partner integrations.• Drove growth of adjusted revenue, CLV and retention by teaming with product, marketing ops and design teams, to develop strategy and launch multi-channel cross-sell campaigns featuring key Square products and partner integrations.• Re-designed customer lifecycle campaigns for Square Developers, including welcome series, key alerts and events, and win-back. Campaign results drove increased retention and utilization as well as higher open and click rates.• Led requirements gathering, vendor selection, implementation, beta and launch planning for the Square Partner Portal that drives partner engagement, adjusted revenue, scale and utilization.• Worked cross-functionally with product team leads to integrate the Square App Marketplace into on-boarding flows for key Square products and services including Square Point of Sale, Square Invoices and Square for Restaurants.

Marketing and demand generation for new products and services. Telegraph Hill helps fast growing companies build their engineering teams, technical competency and product to scale.• Led go-to-market for new core businesses by developing competitive positioning, brand messaging and market segmentation, target buyer profiles, keyword portfolios and the on-boarding and management of ad and media agencies.• Established content marketing by overseeing development and rollout of content calendar, planning and editorial process and selection and mngt. of partner agencies. Led to robust pipeline of blog content, whitepapers, case studies and collateral.• Propelled demand generation by developing and managing multi-channel search, display, gated content and retargeting campaigns and coordinated with sales and key internal teams to measure effectiveness, data-driven optimization and lead nurture across the buyer journey.• Ensured consistent brand messaging by working with design team to author compelling ad copy and creative and web team to implement landing pages, SEO, conversion optimization and track and measure prospects along the buyer journey.

Baltimore, Md, Us

Research, strategy, marketing and business development, for early-stage technology companies. Early Charm Ventures is a seed stage commercialization firm and BioHealth Innovation 501 (c)(3) partner.• Guided early-stage company to sustainability by clarifying the product and the customer, filling story-telling gaps, communicating value propositions and leading team in customer discovery.• Shortened path to market by working cross-functionally with engineering, marketing and sales operations to gather feedback, plan and prioritize prototyping, testing, certification and outreach.• Developed and led partnership formation by vetting partners for their expertise and willingness to assist with R&D, manufacturing, regulatory approval and distribution. Led to JDA with industry leader.

Rockville, Maryland, Us

Connecting market relevant technology with management, funding and markets to create economic development. BioHealth Innovation is a 501 (c)(3) private-public partnership.• Charted go-to-market strategy for health informatics company by working cross-functionally with engineering, product and sales in coordinated outreach to four major markets and over 80 targets with unique segment strategies.• Kick-started commercialization by formulating product, channel and marketing strategies, and creating new branding and collateral. Laid groundwork for 10+ paying customers and growth in targeted market.• Delivered focused market analysis, positioning, and data-driven decision support to client companies in the biotech, health IT, medical device, software and life science industries and members of the DreamIt Health accelerator.

Newport News, Virginia, Us

Product management, software engineering, application security, and project management, all with a focus on reliable innovation for federal clients. Huntington Ingalls is a professional services firm.• Executed turnaround by redefining product vision and introducing project management tools and practices that identified and addressed bug fixes, captured milestones, prioritized new features and ensured client delivery timelines were met.• Advanced client mission by working in a team-based Agile environment and developed user-driven innovations including new and expanded capabilities.• Raised company profile by presenting product at industry conferences and developing and facilitating series of trainings for 20+ non-technical users.• Led authorship of content for emerging NIST standards, demonstrating community leadership and establishing industry best practice examples.

Dublin, Ie

Software engineering, knowledge management, systems administration and data security for global drug development client. ICON (formerly ClinicalRM) is a global Contract Research Organization (CRO).• Modernized sample management for global drug development group by gathering detailed requirements and specs from lead users and designing, developing, testing and launching new multi-tier web application (PHP, HTML, SQL, etc).• Transformed how organization of 90+ performed data management by collaborating with senior leadership to understand business needs and user workflows and then source and implement new enterprise platforms.• Achieved broad adoption of new information systems by gaining buy-in of key internal and external stakeholders and championing use via multiple channels.• Served as intermediary between department leadership and C&A team to prioritize and coordinate remediation of over 200 security vulnerabilities to mission critical systems.

Master Of Business Administration (Mba)

B.S., Bioinformatics And Computational Biology