Laiba Shahid Email & Phone Number

Irvine, Ca, Us

Dubai, United Arab Emirates

📌 Developed and executed comprehensive paid media strategies driving revenue growth andaligning with marketing objectives.📌 Planned, created, and managed effective paid search campaigns on Google.📌 Optimized ad spending to achieve maximum Return on Ad Spend (ROAS) by skillfully allocatingbudgets across campaigns.📌 Utilized audience insights to identify target segments, craft tailored messaging andstrategies for optimal engagement.📌 Collaborated with creative teams to develop compelling ad creatives consistent with the brandmessaging, conducting A/B tests, and refining targeting for enhanced performance.📌 Monitored KPIs for paid media campaigns, generating insightful reports to drive improvementsand enhance campaign effectiveness.

Ontario, Canada

📌 Lead Generation with Google Ads for the Beauty Industry.📌 Creation, Analysis & Optimization of existing campaigns, Ads & Keywords.📌 Developing & implementing effective PPC strategies to generate quality leads.📌 Optimize landing pages and rewrite ad Copies to Improve the Quality Score.📌 Data-driven optimizations in sales funnels.📌 Targeting the right audience.📌 Track Conversions with Google Tag Manager.

United States

📌 Google Ads Campaign Management📌 Keyword Research 📌 Apply best PPC strategies in line with business goals.📌 Copywriting that makes the customer land on the website.📌 In-depth competitor analysis.📌 Used Google Analytics to asses customer behavior.📌 Track conversions with Google Tag Manager.📌 Reporting using Google Data Studio.

Bachelor'S Degree, Bbit

Intermediate, Ics