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@digitalthirdcoast.net
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2 phones found area 773
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Mel Hartman is listed as Marketing Data Analyst | Data Detective ππ³οΈβπ at University of Michigan, a with 10 employees, based in Ann Arbor, Michigan, United States. AeroLeads shows a work email signal at digitalthirdcoast.net, phone signal with area code 773, and a matched LinkedIn profile for Mel Hartman.
Mel Hartman previously worked as Marketing Data Analyst at University Of Michigan and Layoff/position eliminated at Career Break. Mel Hartman holds Bachelor Of Science (B.S.), Technical And Professional Communication from Ferris State University.
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AeroLeads found 2 current-domain work email signals for Mel Hartman. Compare company email patterns before reaching out.
I solve big lead generation problems through marketing data analysis. I achieve goals through asking the right questions, processing, cleaning, and analyzing data to ensure marketing strategy is sound, smart, and based on a source of truth. I've worked in the digital marketing space for over a decade (Paid Media & SEO.) I'm accustomed to managing digital strategy for lead gen businesses with long, complex funnels, especially B2B lead gen in the health, software, and education verticals.My specialties include: - Google Analytics (UA & GA4) management of properties, filters, views, and troubleshooting- Google Tag Manager expertise- Data Visualization: Tableau, Excel, Looker Studio, R Code- SQL: Pulling large amounts of data for analysis- Microsoft Excel: Using complex formulas for data cleaning, processing, and prep for analysis.- Compliance and Security: Awareness of Personally identifiable information (PII) across all tracking methods. Ensuring GDPR, HIPAA compliance across all marketing data.- Marketing Automation: HubSpot & Salesforce CRM integration with marketing strategy- Paid Media (search, social, display/programmatic): 10 years of experience - SEO Strategy: Over 6 years of experience both on-page (technical audits) and off-page content team management- CRO (Conversion Rate Optimization)- Leadership skills over teams of 2-5 peopleExamples of my past marketing results include:1) Great Lakes Psychology Group: In just 6 months, appointment form conversion rates increased by +15% across all channels, topping out at a 9.64% conversion rate across all channels, due to adjustments spearheaded by my idea of testing a new way to simplify forms paired hand-in-hand with ads optimizations based on measurable A/B test results.2) Varonis (software client at Brainlabs, specializing in B2B network security): Increased conversion rates by 35% after restructuring paid search ad campaigns and improving ad A/B testing across Google and Bing Search Ads.3) Simply Self Storage (client at Brainlabs): National Branded campaign increased leads by 118% YoY and lowered CPA by 56%4) Baptist Health (client at Hanapin Marketing): CPL decreased 28% YoY with campaign restructure. Ad copy testing with call-to-action refresh resulted in +36% conv. rate increase.
Listed skills include Google Adwords, Advertising, Online Marketing, Powerpoint, and 35 others.
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A career timeline built from the work history available for this profile.
Ann Arbor, Michigan, Us
I'm the subject matter expert in the analytic evaluation of marcom efforts and reporting techniques across Office of Enrollment Management (Admissions, Student Programming, Financial Aid, and the Registrar's Office.)
Data analyst training: Brushing up on Excel, data visualizations, Google Analytics(GA4), and data security policies to bring value to my future workplace.
Troy, Michigan, Us
β Orchestrated omni-channel campaigns, managing a small marketing team.β Achieved growth using paid digital ads, organic optimizations, and email marketing.β Drove brand growth during practice expansion across 4 Midwestern states with location-specific expertise to feed emerging geographic markets.β Increased appointment form conversion rates by +15% within 6 months.β Improved site visits and organic conversion rates through targeted audience optimization, both in paid and organic channels.
Arvada, Co, Us
Contract work with the software company BettrData.io: β Designed HubSpot landing pages and managed marketing automation flows, search campaigns.β Managed LinkedIn Ad campaigns. β Conducted keyword and competitor market research. β Designed ABM strategy and creative social media assets.
London, London, Gb
β Managed remote paid media marketing strategy to drive revenue for clients with budgets up to $3 million yearly in search spend ($100 million search spend across the entire book of clients under my per view.) Clients included Varonis, Anaplan, Secureauth SaaS companies. β Clients included B2B and B2C companies with a focus on demand generation / Software.β Presented on search strategy at marketing conferences, focusing on lead gen and B2B SaaS marketing strategies.
Bloomington, In, Us
β Managed paid search, social, and display/programmatic ads for clients with budgets up to $200k per month.β Creating analytics reports and driving strategy, managing support team members.β Drove growth and upsells, exceeding performance benchmarks.β Strong communication and presentation skills to grow healthy trust between clients and the Hanapin/Brainlabs agency as an extension of their marketing team.β PPC industry speaker at HeroConf Austin & other industry conferences (2018-2019) on B2B search strategy.
Chicago, Il, Us
β Managed client accounts with budgets up to $15,000+ per month on Google and Bing Search and Display Ad networks.β Collaborated closely with the SEO team to optimize strategies.
Denver, Colorado, Us
β Managed $90,000 total monthly SEM ad spend across 47 small business clients with local geographic targeting (Google Ads, Bing Ads)β SEO client strategistβ Tag QA to improve conversion tracking/attribution measurement. β Aiding the sales team: Creating PPC audits & pitching PPC to potential new clients.
Us
Earned & managed monthly budgets of $20,000+ with consistency across various niches on Google, Bing, and Yahoo! search ads.
Phoenix, Az, Us
Providing tech assistance to publishers and advertisers in a Lead Generation marketplaceI was laid off in 2011 with several of my co-workers due to an angel investor pulling funding from Integrate at the time. All my co-workers and managers can vouch for my abilities.Placing pixels & tokens for tracking, pulling reports, platform training, campaign creation and creative requests. Media included banner, email marketing, online data collection & website creation requestsAiding negotiation between publishers and advertisers including budget & monthly lead returns
St Louis, Mo, Us
High-energy work coordinating customer orders, inventory, follow-up, & client database. I am the face of the company beyond the cafe doors.
Chicago, Il, Us
A traditional advertising agency traffic role: Responsible for communication between clients, marketers, printers, and mediaWorked as the glue of the team as creatives produced collateral, TV spots, Radio spots, print ads, online banner ads & SEM. Ensured that client needs were met & brand standards upheld.
Big Rapids, Mi, Us
Communicated with vendors and branches of the University in the creation of collateral materials. Assisted with focus groups. Wrote creative orders and proposals for marketing.
Other employees you can reach at umich.edu. View company contacts for 10 employees →
Jayson Lawson
Colleague at University Of MichiganAnn Arbor, Michigan, United States
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Stephanie Albon
Colleague at University Of MichiganGrand Blanc, Michigan, United States
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Teresa Mcmahon
Colleague at University Of MichiganAnn Arbor, Michigan, United States
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Gail Goffnett
Colleague at University Of MichiganUnited States
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Emily Troyer
Colleague at University Of MichiganYpsilanti, Michigan, United States
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Xiuli (Zachary) Chao
Colleague at University Of MichiganAnn Arbor, Michigan, United States
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Ellen Janke
Colleague at University Of MichiganAnn Arbor, Michigan, United States
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Cindy Richard
Colleague at University Of MichiganAnn Arbor, Michigan, United States
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Marciel Peres
Colleague at University Of MichiganNovi, Michigan, United States
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Vida Juska
Colleague at University Of MichiganAnn Arbor, Michigan, United States
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Quick answers generated from the profile data available on this page.
Mel Hartman works for University of Michigan.
Mel Hartman is listed as Marketing Data Analyst | Data Detective ππ³οΈβπ at University of Michigan.
AeroLeads has found 2 work email signals at @digitalthirdcoast.net for Mel Hartman at University of Michigan.
AeroLeads has found 2 phone signal(s) with area code 773 for Mel Hartman at University of Michigan.
Mel Hartman is based in Ann Arbor, Michigan, United States while working with University of Michigan.
Mel Hartman has worked for University Of Michigan, Career Break, Great Lakes Psychology Group, Bettrdata.Io, and Brainlabs..
Mel Hartman's colleagues at University of Michigan include Jayson Lawson, Stephanie Albon, Teresa Mcmahon, Gail Goffnett, and Emily Troyer.
You can use AeroLeads to view verified contact signals for Mel Hartman at University of Michigan, including work email, phone, and LinkedIn data when available.
Mel Hartman holds Bachelor Of Science (B.S.), Technical And Professional Communication from Ferris State University.
Mel Hartman is listed with skills including Google Adwords, Advertising, Online Marketing, Powerpoint, Marketing, Microsoft Word, Lead Generation, and Market Research.
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