• Led the company from bootstrap to a national, remote team of 10 employees ranging from director to specialist.• Forged high-impact partnerships with startup unicorns Public and Ro, aligning SEO keyword research, content strategies and SEM initiatives with overarching business objectives.• Served as the technical lead for the organization, responsible for leading all client technical audits, POVs, and relationships with client’s technical stakeholders.• Developed and instituted a robust Standard Operating Procedures (SOP) library, serving as the foundation for SEO and digital marketing best practices across the organization. Conducted comprehensive training sessions to upskill staff, fostering a culture of continuous learning and professional development.

Led the TV Everywhere consumer marketing initiatives for growth and retention across the suite of NBC brands. Responsible for agency oversight and management in establishing and implementing integrated digital media plans that showcase network availability and content while meeting conversion and engagement goals for target customer segments.• Executed award-winning consumer marketing campaign resulting in a 200% decrease in cost per acquisition and 15% lift in video consumption YOY• Develop and implement strategic omnichannel media plans for organic, paid advertising, social media and unpaid partnerships that drive consumer awareness, downloads, and consumption of NBCU content across 13 brands• Develop and implement app store optimization (ASO) requirements that resulted in a 19% increase in app downloads YOY• Work with connected device partners Roku, Apple TV, Amazon and Samsung to devise on-device marketing strategies to acquire, retain and engage the NBC brand's users. This is accomplished through contractual, barter and paid promotional marketing strategies.• Manage and foster relationships with media vendors and marketing agencies to improve media performance and customer acquisition by setting rigid testing strategy and conversion improvement targets

Responsible for overall account health and growth across the National Organic Search Practice and integrating Organic Search into the core Razorfish services. Collaborates across other discipline team leads to establish best practices, processes, and a solid go-to-market strategy in order to grow existing business and win new business.Job Specific Responsibilities• Responsible for driving all Organic Search engagement strategies for clients, including strategy development, tactical expertise and execution, and measurement of programs.• Identify and define Organic Search opportunities for all clients as they align with their digital marketing goals and strategies. Understand how Organic Search fits into holistic marketing plans and goals and build sound business strategies for clients.• Accountable for the quality of all Organic Search plans/strategies/services delivered to clients as well as client satisfaction.• Contribute to the Organic Search practice by driving revenue, client renewal, margin growth and business development. • Determine the right solutions for technology, measurement, etc. including evaluation of current Razorfish resources as well as Organic Search vendors and develop partnerships with those vendors.• Build relationships with senior executives within key client accounts.• Increase visibility of the agency's credentials on Organic Search both internally and externally. Acts as a spokesperson at industry events and/or with the press.• Work with our national Media Practice leads other Organic Search stakeholders to develop, document, and share Organic Search strategies and successes.• Determine the correct roles, responsibilities, and expertise needed to scale and grow Organic Search practice.• Manage the recruitment, retention, and professional development of the Organic Search team.• Demonstrated budget management, resource planning, project management and performance management skills.

• Responsible for delivering on-going timely thought-capital and POVs in collaboration with National SEO Director, Search Director and VP Social Media • Serves as the local internal consultant to East Regional President, New York Managing Director and Discipline Leads by advising on areas of opportunity and risk within the SEO landscape • Leads SEO departmental meetings, policies and practices and collaborates with National SEO Director for national practice level workshare, toolset integration, operational coordination and growth opportunities • Partners with National SEO Director as a spokesperson for Razorfish at industry events and/or with the press • Act as Editor of Search Shots - an internal blog providing SEO and SEM thought leadership externally• Own client relationships at the highest level and provide strategic oversight on all clients including strategic planning, developing campaign roadmap, assisting with business development, presenting clients with new opportunities, advancements in search, etc • Consult with Client Engagement/Customer Insights/Media leads on holistic media planning and measurement• Supports Client Engagement/Search Director in managing the financial performance (profit and loss) of the New York officeStaffing and Talent Development:• Manages New York based SEO team • Partners with Search Director to manage staffing: team utilization, rotation opportunities, promotions and retention• Act as key hiring decision maker for SEO personnel• Facilitates internal training programs on search/social landscape and best practices within cross-functional teamsBusiness Development• Acts as point of contact and strategic lead for BD SEO consulting. Partners with National SEO Director for support and scoping.• Work with management and National SEO Director to determine the pricing and scope of services for SEO opportunities• Act as the point of contact for existing client account growth opportunities

• Responsible for driving integrated paid search and SEO strategy to increase client’s share of voice online while focusing on ROI results.• Develop, recommend, and execute proposal, account, & campaign strategy including pre-sales engagement and proposal development leveraging cross-team collaboration where possible.• Successfully pitched and won 3 new accounts in first year resulting in $690,000 increase in agency billings.

Provide consulting services in internet marketing, online marketing, search engine optimization/SEO, search engine marketing/SEM, Pay Per Click Marketing (PPC) Social Media/SMO, web site design, web development, e-commerce, e-mail marketing, website analysis, and website maintenance for non-profits, affinity organizations and small to mid-sized businesses.

As a search account manager, I act as an expert both anticipating and responding to the challenges of the ever-changing online advertising industry for MSN Premier adCenter clients. This is done by providing customized, proactive advice and support as well as providing expert analysis and optimization services for my personal book of clients.These optimization services include:Vertical Insights, Account Inspection, Ad Analysis, Competitive Analysis, Keyword Analysis, Position Analysis, Ad-Group TargetingAdditional responsibilities include:• Provide world-class service to a portfolio of premium strategic clients• Pre-sales engagement work including proposal development• Develop, recommend, and execute proposal, account, & campaign strategy• Drive full client management and issue resolution• Lead adCenter training for clients• Communicate Microsoft’s continuously expanding search and online offerings• Serve as a Microsoft representative/search expert at industry events

• Partner with Sales to deliver great results for customers• Analyze performance of Customer’s portfolio of paid search marketing campaigns• Conduct deep data analysis to inform strategic marketing insights and optimization requirements• Provide advertisers with deep understanding of vertical and competitive intelligence to help shape marketing strategies• Provide in-depth consulting services to high spend advertisers• Recommend on-going creative and pricing strategies to improve Customer results• Craft on-going targeting recommendations based on audience composition analysis and geographic campaign requirements• Provide ongoing reporting of search program performance metrics• Attend client meetings to provide key insights on optimization strategies, AdCenter training and vertical intelligence.• Serve as vertical and search expert at industry events• Research industry and vertical trends

Responsible for providing leadership, cross-functional support and increased success for both the search engine optimization (SEO) and pay per click (PPC) programs through collaboration with sales and client services staff to develop solid bidding strategies and effective key word management on search engines and managing the positioning to meet ROI targets.Served as the information expert, offering regular training, education and consultation services on a variety of specialties including SEO, PPC, Blogging, link building, etc.• Responsible for managing a 3 person SEO & PPC team maximizing billable hours, completing projects on time and within budget allowances.• Work directly with Account Services and development teams to strategize, budget, present and upsell strategic online marketing campaigns to diverse existing and new client portfolio.• Project manager in organizing a team tasked with developing proprietary paid search bidding tools and PPC products to increase profitability and company growth.• Served as the information expert, offering regular training, education and consultation services on a variety of specialties including SEO, PPC, Blogging, link building, etc.

• Manage 30 + Pay Per Click (PPC) campaigns with an approximate yearly spend of $1.5 million in Google Adwords, Yahoo Search Marketing, and MSN AdCenter for clients ranging from e-commerce, large scale Real Estate Developers, Financial Services and Agricultural.• Lead role in landing page development, implementation, multi-variant testing and consulting.• Work exclusively with Vice President of Marketing and CEO to strategize, up-sell and analyze ROI for PPC management offerings and pricing.• Develop custom monthly reporting deliverables for each client by analyzing website and paid search traffic through Web Side Story (HBX) and Google Analytics-Urchin.

• In 12 months, achieved a 54% growth in PPC lead generation contributing to an overall company growth of 40%. • Originated initial email marketing newsletter and e-mail marketing campaigns based off best practices and CANSPAM while achieving, on average, a 21% open rate with minimal opt-out.• Prepare PR campaigns to generate 'buzz' for the company by aligning communication tone and strategy with corporate vision and business objectives including press releases and news-cast interviews.