Ujjwal Raktim Saikia (Pay Per Click / Ppc Specialist), India Email & Phone Number

* Defining and Implementing overall PPC strategies for the campaigns in accordance with the business objectives of the client.* Managing PPC accounts on various search engines like Google Adwords, Facebook & Microsoft Ad Center.* Preparation of Usability Analysis Report for the sites & propose necessary changes if required for better conversion rate in PPC.* Study of the products & services to be advertised through PPC and their respective industry overview as well.* Analysis of the competitors’ ads and their websites to understand their PPC strategies. * Keyword Research and its finalization in relation to campaign objectives using different keyword tools.* Estimation of the Keyword Average CPC and campaign budget.* Analysis of PPC Keyword Competition using different tools.* Search Volume Analysis of the PPC Keywords.* Creation of different Text Ad, Image Ad or other variations as per adgroup requirements for the PPC Campaigns.* Regular Keyword Bidding according to the PPC campaign objectives. * Persistent experimentation with keywords to improve the Quality Score.* Quality Score modification monitoring & analysis of such changes.* Regular Search Query Report generation & scrutinise the relevancy of the queries with PPC objectives.* Regular Geographic & Demographic performance analysis of the PPC campaigns.* Different Keyword level, Adgroup level, Campaign level & Account level report generation & analysis of their PPC performances.* Observation of the Visitors’ Activities & Trends using various analytical tools like Google Analytics, ClickTale, Hypertracker etc.* Maintaining and developing Database of the accounts’ performance & other activities to help effective and efficient Data Analysis, Interpretation & Evaluation.

• Managing PPC campaigns on Google Adwords, Yahoo Marketing Solutions and Microsoft Adcenter.• Analyzing site and landing pages of campaigns and propose necessary changes from PPC perspective.• Designing PPC campaign structure & its finalization. Applying settings accordingly.• Keyword Research & Finalization according to the PPC campaign objectives using different tools.• Creation of different PPC ad variations as per ad group requirements.• Campaign uploading & final setup• Bidding on the keywords according to the budget and PPC campaign objectives.• Different report generation to analyze the PPC account in various levels and reporting the same to the client on weekly and monthly basis.• Regular analysis of account performance and optimizing accordingly using different Analytics tools.• Client Communication: Regular client communication through mail and phone calls.

. Lighting upon the brand image of NRL.. SWOT analysis of NRL and its various retail outlets.. Practicing the application of ERP (SAP).. Figuring out various criteria in increasing sales of NRL products.

Mba, Marketing, It

B.Com, Business Management