Perla Patricia Cuellar Ruiz Email & Phone Number

London, Gb

London, England, United Kingdom

- Developing and leading the partner content KPIs and strategy (focusing on social), including seeking partnership opportunities, building spend proposals, content planning and scheduling, creative briefing, content approvals as well as negotiations and management of relationship with partners such as Nigella Lawson, Lisa Faulkner, influencer talent agencies, and suppliers through the process.- Leading close collaboration with internal stakeholders such as Creative, Digital, Print, PR, CRM… Show more - Developing and leading the partner content KPIs and strategy (focusing on social), including seeking partnership opportunities, building spend proposals, content planning and scheduling, creative briefing, content approvals as well as negotiations and management of relationship with partners such as Nigella Lawson, Lisa Faulkner, influencer talent agencies, and suppliers through the process.- Leading close collaboration with internal stakeholders such as Creative, Digital, Print, PR, CRM and Buying teams to ensure partner content aligns with strategy, trade priorities, and is used across channels (when appropriate) to further drive ROI.- Line managing social media graduate, supervising BAU social media content calendar, Meta ad campaigns set-up and KPI reporting.- Reporting social media and partner content performance weekly to the Head of Content and building monthly reports for the CMO.- Management of partner social budget. Show less

England, United Kingdom

Working on influencer-focused Instagram, Facebook, and TikTok campaigns for clients such as The Body Shop, Amazon Fresh, Emma Mattress, and Starling Bank with objectives varying from brand awareness to acquisition. My responsibilities include: - Creating influencer briefing documents that align with campaigns’ strategy and objectives.- Outreaching and selecting influencers.- Negotiating with influencers and contracting them.- Reviewing and approving content.- Managing… Show more Working on influencer-focused Instagram, Facebook, and TikTok campaigns for clients such as The Body Shop, Amazon Fresh, Emma Mattress, and Starling Bank with objectives varying from brand awareness to acquisition. My responsibilities include: - Creating influencer briefing documents that align with campaigns’ strategy and objectives.- Outreaching and selecting influencers.- Negotiating with influencers and contracting them.- Reviewing and approving content.- Managing content posting schedules.- Managing campaign budget based on KPIs such as CPM.- Reporting content insights throughout the campaign, and final results and analysis for clients. Show less

Leeds, England, United Kingdom

Leeds, England, United Kingdom

Leeds, England, United Kingdom

Monterrey Area, Mexico

-Coordinated one of the biggest marketing research projects of 2020 to understand the consumer and improve the portfolio's performance in Mexico. -Participated in diverse projects with the beer and new categories brand portfolio such as product, packaging and communication tests as well as consumer behaviour and trends research projects.

Monterrey Area, Mexico

- Developed and executed the marketing launch plan for Ladrón de Manzanas (cider), from communication to assortment.- Led the innovation project to launch Solar Power, the company's first global energy drink brand, in Mexico.- Presented brand monthly sale reports to the leadership team.- Brand budget management and payments.- Management of PR, Creative and Media agencies.

Monterrey Area, Mexico

- Provided monthly price trend reports and analysis for the regions, which were later used for negotiations with clients.- Managed price product data, keeping internal systems up-to-date.

Herzogenaurach, Germany

- Providing trend and research reports as well as preparing presentations and sell-in materials for team and global meetings.- Management of product data, updating internal systems and documents throughout the creation process.- Assisting team on projects such as sample handling, shootings and catwalks.

Monterrey Area, Mexico

- Track and analysis of sensory evaluation projects as brands' management KPIs.- Presentations of Sensory evaluation's analysis and results to brands' management.- Assisting team in sample handling, coordination with fieldwork team and brands' management as clients.- Participation in the department's first Neuromarketing project and coordination between the agency and the Market Intelligence team.

Monterrey Area, Mexico

- Preparation of budget for event.- Negotiation with suppliers.- Payments follow-up, according to processes established by ITESM.

Orlando, Florida Area

- Cash transactions, organising inventory, and maintaining POS according to store theme.- Client service, handling complaints y creating an unforgettable experience for guests.

Monterrey Area, Mexico

Monterrey Area, Mexico

Monterrey Area, Mexico

Monterrey Area, Mexico

Ma Advertising And Marketing, Marketing, Pass With Distinction

B.A. Marketing

-Honorific Mention -Excellence in Integral Development Diploma -Professional Development Award -CENEVAL Award for an Outstanding Performance

Semester Abroad

Fashion Industry Essentials Certificate, Fashion Marketing

Contagious: How Things Catch On, Marketing