Patricia Penachio Tanabe Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

At Arbos, I help businesses to grow through Digital Marketing. My mission is to ensure that brands, agencies and businesses have a great and transparent experience with Digital Marketing and that they are able to grow and expand their businesses. Elevating growth and simplifying success.

Sydney, New South Wales, Australia

- Responsible for the technical Paid Media operations that include Programmatic, Paid Social and SEM- Manage the partnership relationship with platforms (DSPs and Social), publishers and overall digital marketing platform (email marketing, CRM, CRO, UX, Design) - Responsible for implementing and improving processes across the business between Sales and Operations- Manage client relationship providing in-dept data analysis reports with recommendations and insights- Collaborate with Account Managers for process improvement, client opportunities and growth- Collaborate with the go-to-market strategy for clients- Responsible for internal product process improvement and launch- Ensure that our clients have their platforms up to date and with correct tracking, such as GA, GA4, Shopify, BigCommerce, Email Marketing Platforms, UX, etc

Sydney, New South Wales, Australia

- Responsible for managing a team of 12 Digital Trading across Programmatic and Paid Social- Managed the hiring process along HR and led the team ensuring performance and team development- Responsible for providing team training on the tools- Created workshops across the company with high performing clients' case studies - Managed the platform partnerships and relationships with publishers and internal inventory providers

Sydney, Australia

- Responsible for the Key Accounts Programmatic and Paid Social digital strategy- Managed the relationship between Sales Teams and Trading Teams- Trained Sales Teams about the day-to-day of the Trading Team, creating synergy across both teams- Trained the Trading teams across new tools and potential strategies for customers- Provided end-to-end internal data reports with in-depth analysis containing recommendations and insights for the clients- Responsible for building, testing and troubleshooting PMPs across the DSPs- Worked with Search teams to collaborate on the overall digital strategy and connection of technology for an holistic tracking

Sydney, Australia

Created workshops for Digital Marketing students at General Assembly, with specific focus to Programmatic Media and Omnichannel

Sydney, Australia

- Responsible for Programmatic campaign implementation end-to-end (tagging, setup, optimisation, delivery, reporting) across multiple DSPs (DV360, Xandr, MediaMath, The Trade Desk, Yahoo, MCN, etc)- Provided internal training on the platforms for junior members of the team and ongoing support for their learning and progression- Created and presented workshops for Sales teams and Clients about the day-to-day Programmatic operations- Managed DSPs parnertships for ongoing staff training- Responsible for the media buying and publisher partnerthips facilitating the company's inventory and specific requests from clients through all DSPs- Collaborated with Sales Teams and Customer Service teams to proactively engage on conversations about client opportunities and challenges, to pursue the best solutions available for them- Provided end-to-end internal data reports with in-depth analysis containing recommendations and insights for the clients- Responsible for building, testing and troubleshooting PMPs across the DSPs- Worked with Search teams to collaborate on the overall digital strategy and connection of technology for an holistic tracking

São Paulo Area, Brazil

- Responsible for the largest clients across Latin America managing 2M+ in revenue monthly- Provided guidance on campaign performance strategy to go to market alongside the Sales Teams- Worked on the end-to-end campaign setup and management through multiple DSPs (DV360, MediaMath, Xandr) and provided data reports with in-depth analysis and insights for each brand- Created and presented workshops for internal teams on the tools and also external clients with case studies- Responsible for media buying and publisher partnerships facilitating the company's inventory through all DPS used- Responsible for the internal testing and of the bespoke DSP built by the team in France, providing them with bugs found in the platform and recommendations for improvement- Managed staff training on the tools and on the bespoke DSP being built at that moment

São Paulo Area, Brazil

- Responsible for training the team across Programmatic Media platforms (DV360, Xandr) and media buying- Managed the relationship with publishers and advertising networks- Managed campaigns end-to-end across Xandr and DV360- Responsible for evaluating publisher and partnerships performance, providing an in-depth analysis report with insights and recommendations- Managed the Sales and Operations Teams relationships internally- Provided guidance on campaign performance strategy to go to market together with the Sales Teams- Managed the internal training and workshops to improve team's learning and performance- Provided full reports with in-depth analysis to clients with insights and recommendations

São Paulo Area, Brazil

- Responsible for all the large Latin America clients, managing a revenue over 2M per month- Provided guidance on campaign performance strategy to go to market alongside the Sales Teams- Worked on the end-to-end campaign setup and management through DynAdmic's bespoke DSP and provided data reports with in-depth analysis and insights for each brand- Created and presented workshops for internal teams on the tools and also external clients with case studies- Responsible for media buying and publisher partnerships facilitating the company's inventory through its bespoke DSP and also DV360 by Private Auction- Responsible for training agencies on the self-serve platform and for the ongoing support during the partnership- Trained new employees on the task (campaign end-to-end management and media buying) focusing on excellence in the execution of the tasks and getting them ready to achieve maximum performance

São Paulo Area, Brazil

- Responsible for managing the content that went live on the website, ensuring that it was SEO ready and according to the company's guidelines- Analyse the Brazilian website performance against other competitors and countries- Managed the relationship with outsourced writers- Managed a team of content editors- Responsible for identifying opportunities for website and content improvement based on performance

Mini Mba, Marketing

Course, Data Processing

Gestão De Tecnologia Da Informação, Gestão De Sistemas De Informação