Patricia Penachio Tanabe Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

At Arbos, I help businesses to grow through Digital Marketing. My mission is to ensure that brands, agencies and businesses have a great and transparent experience with Digital Marketing and that they are able to grow and expand their businesses. Elevating growth and simplifying success.

Sydney, New South Wales, Australia

- Responsible for the technical Paid Media operations that include Programmatic, Paid Social and SEM- Manage the partnership relationship with platforms (DSPs and Social), publishers and overall digital marketing platform (email marketing, CRM, CRO, UX, Design) - Responsible for implementing and improving processes across the business between Sales and.

Sydney, New South Wales, Australia

- Responsible for managing a team of 12 Digital Trading across Programmatic and Paid Social- Managed the hiring process along HR and led the team ensuring performance and team development- Responsible for providing team training on the tools- Created workshops across the company with high performing clients' case studies - Managed the platform partnerships.

Sydney, Australia

- Responsible for the Key Accounts Programmatic and Paid Social digital strategy- Managed the relationship between Sales Teams and Trading Teams- Trained Sales Teams about the day-to-day of the Trading Team, creating synergy across both teams- Trained the Trading teams across new tools and potential strategies for customers- Provided end-to-end internal.

Sydney, Australia

Created workshops for Digital Marketing students at General Assembly, with specific focus to Programmatic Media and Omnichannel

Sydney, Australia

- Responsible for Programmatic campaign implementation end-to-end (tagging, setup, optimisation, delivery, reporting) across multiple DSPs (DV360, Xandr, MediaMath, The Trade Desk, Yahoo, MCN, etc)- Provided internal training on the platforms for junior members of the team and ongoing support for their learning and progression- Created and presented.

São Paulo Area, Brazil

- Responsible for the largest clients across Latin America managing 2M+ in revenue monthly- Provided guidance on campaign performance strategy to go to market alongside the Sales Teams- Worked on the end-to-end campaign setup and management through multiple DSPs (DV360, MediaMath, Xandr) and provided data reports with in-depth analysis and insights for.

São Paulo Area, Brazil

- Responsible for training the team across Programmatic Media platforms (DV360, Xandr) and media buying- Managed the relationship with publishers and advertising networks- Managed campaigns end-to-end across Xandr and DV360- Responsible for evaluating publisher and partnerships performance, providing an in-depth analysis report with insights and.

São Paulo Area, Brazil

- Responsible for all the large Latin America clients, managing a revenue over 2M per month- Provided guidance on campaign performance strategy to go to market alongside the Sales Teams- Worked on the end-to-end campaign setup and management through DynAdmic's bespoke DSP and provided data reports with in-depth analysis and insights for each brand- Created.

São Paulo Area, Brazil

- Responsible for managing the content that went live on the website, ensuring that it was SEO ready and according to the company's guidelines- Analyse the Brazilian website performance against other competitors and countries- Managed the relationship with outsourced writers- Managed a team of content editors- Responsible for identifying opportunities for.

Mini Mba, Marketing

Course, Data Processing

Gestão De Tecnologia Da Informação, Gestão De Sistemas De Informação