Peter Pfaffenbichler Email & Phone Number

Fuschl, At

In my current role as Territory Development Manager, I'm in charge of managing and supporting 10 key Red Bull Distribution Partners in NC, AL, MS and AK; I also play a key role in the planning and development of annual business plans, managing KPI performance, merchandising standards and key account program execution. In addition, I conceptualized and implemented several key strategic initiatives that were utilized by other TDM’s in other business units; led the restructuring of several Distributor Partner routes that contributed to saving time and money.Some of my key accomplishments:✔ Successfully increased volume sales in 2012 by 19% (5% over SEBU average), which builds on a 15.1% increase in volume sales in 2011 over the previous year. ✔ Instrumental in helping Distribution Partners to reach standards in closing 20oz voids, from 27% distribution to 46% distribution in the first year.✔ Achieved a significant increase in the convenience store customer base from 387 to 499 with an overall increase in total Red Bull shelves to 1397 (up from 546 from the previous quarter).

Fuschl, At

As the On-Premise Specialist, I solidified and strengthened strong business and personal relationships with clients and team members while successfullygrowing the territory and creating strategic partnership agreements; in charge of managing the top 200 on-premise accounts.Some of my key accomplishments:✔ Increased volume sales by 3% in 2008 and by 5% in 2009, while still achieving all company aggressive goals. ✔ Planned and coordinated all customer appreciation events, which included off-site events of up to 1000 guests.

Fuschl, At

As the On-Premise Manager, I was tasked with managing the strategic direction, account growth and case movement for markets in Georgia and Tennessee; I also directed all point of sale logistics which included inventory control, sales forecasting and infrastructure placement. In addition, I personally held distributors accountable for meeting sales and marketing objectives and monthly tracking of all sales and revenue.Some of my key accomplishments:✔ Profoundly impacted on-premise case sales, with an increase of 25% in 2008; total account base increased by 16%.✔ Coordinated and implemented launch of new product line which resulted in the highest distribution of product in the Southeast Region, which was the result of distributor and account incentives. ✔ Key player in the establishment of one Red Bull exclusive distributor and four multi-brand distributors.✔ Helped secure Red Bull brand manager positions at four multi-brand distributors

Appointed by management as the On-Premise Sales Manager to provide on-site support, direction and assistant to on-premise team; provided leadership and focus on increasing the number of buying accounts and improve overall performance.Some of my key accomplishments:✔ Hired, trained, developed and managed a team of 12 employees.✔ Set monthly sales quotas for each sales representative and provided ongoing direction and guidance to achieve them.✔ Redesigned and restructured sales compensation model.✔ Increased both the sales volume (by 15%) and the number of buying accounts (by 20%), due to the restructuring of specific routes and positions within the on-premise division.