Responsibilities:Ensure consistent brand messaging and alignment through all patient touch points including digital, social, collateral, influencer partnerships, and events.Cross-collaborate with peers in other lines of business to achieve consistent brand messaging where appropriate.Review and refine our existing mission, values, and brand story.Own reputation management of the brand by acquiring testimonial videos, reviews, PR mentions, and influencer/celebrity endorsements.Work in partnership with key stakeholders to build out the marketing strategy that encompasses all aspects of marketing (Websites, Social, SEO, PPC etc.) and supports short-term lead generation goals and longer-term growth of patient volume and practice revenue.Lead multiple jobs simultaneously; managing and providing direction to the other team members as needed.Partner with the Social Media Coordinator to create layered strategies and manage content calendars across multiple platformsPartner with the Influencer Marketing Manager to map out the creation of their inspiring and results-driven influencer program that powerfully articulates and amplifies our brand. Well-versed in the influencer landscape, have existing relationships with beauty and lifestyle content creators, and the ability to accurately analyze the results of a collaboration.Manage content creation team to create dynamic, unique, and engaging content while ensuring all content has user journeys optimized for lead prospecting and conversion. Identify trends and create content that is outstanding within the Regenerative Medicine field.Coordinate and analyze reporting on all social media platforms, email performance, and lead generation (digital), identifying areas of opportunity and providing direction for improvement.Create a workflow for key marketing projects that utilize our network of external contractors that support our Marketing strategy.