As a Graphics Designer and Marketing Specialist, I developed comprehensive branding packages for 12 clients, encompassing marketing plans, websites, logos, branding documents, SEO/SEM strategies, and social media presence. I successfully launched multi-channel campaigns for a non-profit client, securing 20 new sponsors within the first week. I also created socially significant content and copy for non-profits and startups, delivering complete visual marketing packages that included logo design, website design, and collateral development. Utilizing my photography skills, I produced high-quality photography, videography, and explainer videos for various marketing materials, leveraging my expertise in Adobe CC for visual editing. I completed over 1,500 hours of photography, specializing in product, wedding, corporate event, and fashion photography.

As the sole Digital Marketing Manager supporting all departments at Tech Goes Goes Home, I led multi-channel marketing efforts to boost brand visibility and partner engagement. I managed the company’s website, overseeing content updates and a full redesign, engineered to improve user experience. Utilizing data-driven insights, I also increased social media followers by 15%, post engagement by 40%, email open rates by 45%, and doubled click-through rates through personalized content and segmentation strategies.As part of my daily duties, I oversaw social media channels, crafted infographics and special publications, and produced explainer videos, aligning with brand messaging to enhance our digital presence. I successfully ran multiple marketing campaigns, doubling call-to-action response rate, increasing lead generation, and campaign donation rates. Additionally, I designed visual content for grant applications, presentations, and other external communications, supporting the organization’s overall goals.

As a program director, I managed staff, scheduling, and daily operations across four aquatic locations, including an indoor pool, summer camp, public beach, and a newly opened outdoor pool, serving up to 3,400 patrons and families on peak days. I ensured high customer satisfaction, maintaining a Net Promoter Score of 85. I increased swim program enrollment by 65% and boosted overall department income by 15%. I implemented innovative initiatives that led to a 35% growth in youth and preschool swim programs.

Worked closely with the leadership team to develop collateral materials for ongoing multi-channel campaigns. Assisted with the “365” marketing campaign, designed invitations, HTML email templates, explainer videos, and promotional items.Conducted a series of interviews and research for journalism pieces to support content marketing strategies.

As the Marketing Administrative Coordinator for MOAR, I supported the Operations Director and Executive Director, working closely with leadership on multi-channel marketing campaigns and branding strategies. I designed and distributed digital communication materials, including emails, flyers, publications, newsletters, and infographics. I also supported finance and operations by ensuring accuracy in payroll, managing deposits, and maintaining financial logs. Additionally, I led the transition to digital operations by setting up and managing Zoom meetings, virtual town halls, and DEI staff meetings to ensure effective communication and engagement.

In this role, I utilized my expertise in development, marketing, and competitive analysis to compose comprehensive marketing and PR plans. I developed strategic marketing campaigns, creating a variety of multichannel assets to support these efforts. I established and managed social media channels to enhance our online presence and seek partnership opportunities. Additionally, I conducted internal product assessments and developed graphic visual representations, including reports, presentations, and infographics, to effectively communicate complex data. My marketing campaigns significantly increased brand awareness from 10% to 30%.

In this role, I analyzed weekly sales reports to predict trends and source products, achieving 85% product availability and receiving positive customer feedback. I forged strong global supplier networks, procuring exclusive, customer-driven products from over 20 international suppliers and expertly negotiating agreements.I successfully planned and coordinated sales promotions and public relations initiatives, surpassing company expectations and driving a 120% growth in seasonal sales.