Prateeba P. Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, Canada Area

My self-employed business provides with an excellent opportunity to broaden my skill set and expertise in the creative industry. I have led, developed and executed projects for various brands to help them grow their brands in the market through print and digital design, campaign and out-of-home ads.• Branding system and logo design.• Print publication, non-fiction book covers and editorial designs.• Print design, poster, and infographic for sales and marketing team.• Custom illustrations, and iconography for web and mobile apps.• Create digital banners and paid ads to boost client's business on social media platform.• Develop animated ads, photo touch-up and video editing.Other responsibilities:• Create project brief and oversee client’s budget.• Develop art direction and photoshoot direction for overall look & feel.• Collaborate with clients and their teams to develop strategic content.• Guide freelance production partners during production process.• Work with copywriters to develop concepts and content.• Collaborate with production team to execute concepts and final delivery.• Manage print production, and interact with suppliers.• Payment scheduling with printers and final delivery to the venue or client's office.www.pprateeba.com

Vancouver, British Columbia, Canada

me&ideas is a creative agency with extensive experience in developing, reinventing, and repositioning various brands and their strategies. The agency specialized in shaping local brands to make them more relevant and helped clients connect and build powerful brand solutions.• Developed and executed designs for various clients while maintaining their brand standards, including campaign design, motion graphics, OOH design, video production, photo editing, animation, social media, sell sheets, pull-up banners, posters, illustrations, in-store displays, slide deck design, print designs, and digital marketing designs. • Worked closely with art directors and creative directors to execute campaign designs that utilized my knowledge in creativity and technical design. • Collaborated with the digital marketing manager and brand managers to achieve project goals.www.meehanideas.com

Vancouver, British Columbia, Canada

As their in-house designer, I further strengthened my skills in consumer packaged goods. I developed and executed creative packaging, marketing, and digital design across all brand touch points within the retail and e-commerce site. • Develop creative direction and design execution within Purdys brand standards for year-round and seasonal packaging as well as sub brands and product category designs. • Print and digital work includes signage, campaigns, illustrations, e-commerce assets, landing page design compliance with WCAG standards, email UI, social media campaign, paid ads, basic animation, photoshoot direction, pr mailers, pitch deck, sales collateral, internal and external marketing designs for online and retail shops. • Including physical sample approval, print ready files approval, brand guidelines, print production, shelf talkers, barcodes, tags, labels, chocolate mould, and many more.• Collaborate with the VP of marketing, copywriter, merchandising team, design team, photographer, videographer, social media coordinator, e-commerce team, web developer, sales team, project manager and key stakeholders to achieve project goals and measurable key results.• Manage project management, provide constructive feedback, and mentor new design hires to ensure brand consistency across all platforms.• Interact with customer by sending proofs and overseeing clients' changes and requirements. Communicating with suppliers regarding material quotes and print production.

Vancouver, British Columbia, Canada

Page Two Books is a Canadian book publishing company based in Vancouver, Canada. I design a diverse range of print and digital materials for Page Two Books and their authors.• Print and digital work includes book cover design, arc covers, typesetting, illustrations, social media content, social banners, paid ads, basic animations, 3D mockups, podcast audiograms, postcards, sell sheets, and image editing for print.• Create internal and external marketing collaterals to promote the books published by PageTwo Books and their authors across all channels. Collaborate closely with the team to understand the vision and essence of each publication, ensuring that the design aligns with the author's message and meets the expectations of the target audience.• Work closely with the creative director, designers, copywriter, and project manager to develop a consistent design for each publication category. Mentor new marketing hire, providing guidance and support in their design tasks.• Interact with authors directly to create print, web UX/UI designs, and digital campaign collateral for their book launch. Send proofs to project manager and authors, and oversee changes and requirements to ensure their satisfaction with the final designs.

Vancouver, Canada Area

Vancouver, Canada Area

As their in-house designer I expanded my skills in SaaS by developing and executing digital and print designs for liv.rent, a rental platform across Canada. Additionally, I collaborated with Liv Design Studios, Concord Pacific and property management expanding my skill set in real estate industry.• Designed and executed print and digital design, including infographic, iconography, UX/UI designs, storyboards, paid ads, campaigns and marketing collateral for liv.rent.• Produced informative design assets for the app and website within the brand standards, and assisted the team in repositioning the brand and strategies with the rental market to make the liv.rent platform more relevant.• Collaborated with in-house illustrator, animatior, social media coordinator, web and app developers, sales team, marketing specialist, and project manager to establish a branded design system that streamlined the rental process.• Developed print and digital designs for their parent company, Liv Design Studios an award-winning interior design studio, and collaborated with team to develop a branding system for Concord Pacific, Canada’s largest community builder, as well as other real estate marketing collateral.

Vancouver, British Columbia, Canada

Liv Design Studios is an award-winning interior design studio, and as their in-house Graphic Designer, I designed and executed in-house print and digital marketing collateral.• Collaborated with in-house interior designers, 3D visualization designers, and project managers.• Developed and created branding system/ logo proposal for Concord Metrotown new development and Sundial Boutique Hotel Cafe+Bar.• Produced marketing collateral for IDS Vancouver 2019 and 2020 event. Adapted the overall brand aesthetic created by the IDS Vancouver team and created an illustrated maps for micro-events that took place across the town which were featured in the IDS 360° series.

Vancouver, British Columbia, Canada

The Asia Pacific Foundation of Canada is a not-for-profit thought-leader on the Canada-Asia relationship. • Developed designed research-based publication, annual reports, pitch deck design, infographic, proposal, signages, web assets, photo editing, print and digital marketing collateral in English and French.• Managed in-house print production, provided support in event planning, and produced design to enhance social engagement. • Interact with different departments by sending proofs and overseeing changes and requirements. Communicating with suppliers regarding material quotes and print production.• Collaborated with Communication Manager, in-house research team, project managers, and event planner.• Developed and executed design for events; Asian Business Leader Advisory Council (ABLAC) in Vancouver, and APEC Business Advisory Council in Toronto.

Vancouver, Canada Area

Current Design Research Journal is a multi-platform design journal that showcases creative, practice-based, and applied research. Collaborated with a team of in-class designers, art directors, illustrators, photographers, and copy editors in designing spread layout ideation for multiple authors in a form of print publication and a digital e-book.

Selangor, Malaysia

8work Design is a design studio based in Malaysia that specializes in providing a one-stop solution for developing brand identity and creative services. During my time at 8work Design, I had the opportunity to:• Develop and execute designs for corporations, sales, promotional materials, and event campaigns in both digital and print media.• Collaborated with the Creative Director during brainstorming session to come up with effective creative solutions.• Assist the team in developing brand identity, packaging design, web assets, illustrations, 2D animation, product photography, photo retouch, basic HTML/CSS, print and digital marketing collaterals

Bachelor’S Degree, Communication Design

Diploma, Graphic Design Technology