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An innovative, entrepreneurial, highly experienced (20+ years), highly technical (hands-on) digital marketing "engineer" with expertise in marketing automation and technology stack, online lead generation, Account-based Marketing (ABX), web development, analytics, search marketing, email marketing/nurturing, landing page optimization, RevOps and sales pipeline management for SaaS and B2B businesses. Strengths: digital marketing strategy, online lead generation, account-based marketing (ABX), email marketing and marketing automation (Eloqua/Pardot), search engine marketing (PPC/SEO), sales & marketing tech stack administration (Salesforce, Demandbase, Zoominfo, etc), prospect segmentation and lead scoring, data analytics, landing page conversion rate optimization, web development (PHP/mySQL, Laravel, WordPress, AWS, JQuery, Bootstrap /responsive design). Career Highlights: Launched the online operations of jetBlue Airways (jetblue.com) and strategic consultant to the airline for 6 months after launch. 25x increase in website traffic and lead generation for a B2B data company. Marketing automation consultant to several Fortune 1000 companies. 16 year career at IBM. Successful entrepreneur.
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Digital Marketing ManagerPexcoCumming, Ga, Us -
FounderUndiscovered Music (Undiscoveredmusic.Net) Nov 2018 - PresentUndiscovered Music is an online community and resource supporting great live music in small, intimate, hard-to-find venues that has grown to over 9,000 subscribers across the United States and Canada.
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Digital Marketing Operations ManagerEroad Feb 2022 - Aug 2024Auckland, Auk, NzManaged marketing tech stack. Drove lead generation from online channels like website, search and online advertising, routed leads to sales, and managed/tracked closure of opportunities generated. Integrated Zoominfo and Demandbase into operations. Ran email marketing and nurture campaigns. Supported marketing and sales ABM efforts. -
Independent ConsultantLeadflow Solutions Sep 2014 - Jun 2022Helping leading B2B companies optimize their digital marketing processes to drive real business results, with an emphasis on lead acquisition and nurturing, email nurturing, marketing automation and sales pipeline management. Clients include ABB, Kimberly Clark, LexisNexis, Factor Trust, Healthlink Dimensions and Reed Elsevier.
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Founder & Chief Technical OfficerCollaborative Planning Group Systems, Inc. And Wellscreen, Inc. Jan 2015 - Oct 2021Developed a cloud-based data collection and reporting system used by over 350 non-profits and healthcare organizations in the substance abuse prevention space throughout the United States.
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Director Online MarketingReed Construction Data (Now Cmd Group) Feb 2007 - Sep 2014Formed and managed online marketing team responsible for developing/maintaining main corporate website (reedconstructiondata.com), SEO (25x increase in traffic), PPC, email marketing (Eloqua), social media presence, content marketing, database marketing, and management of lead pipeline through sales (salesforce.com). Launched new freemium offering that targeted small contractor market (Local Bid Alerts) and offerings aimed at increasing advertising revenue (specEdge, SmartBuildingIndex, accessArchitecture).
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Director Online MarketingHowstuffworks.Com Nov 2005 - Jan 2007Marina Del Rey, Ca, UsManaged email marketing and online promotions. Launched weekly contest that drove thousands of incremental daily page views as contestants searched through online articles for puzzle clues. -
Director Online MarketingWorld Publications Nov 2003 - Nov 2005Launched Online Marketing department & drove internet strategy for various magazine brands including Caribbean Travel & Life, Saveur, Boating Life, Sport Fishing and Sport Diver.
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Vp Market DevelopmentFountainhead Communications Nov 2000 - Dec 2001Managed marketing and sales pipeline management for start-up that provided internet-based EDI (Electronic Data Interchange) services
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E-Commerce ConsultantQwest Communications Apr 1999 - Nov 2000Monroe, La, UsDeveloped online strategies for many clients across various industies. Managed launch of jetblue.com (JetBlue Airways) -
Project ManagerIbm Jul 1983 - Apr 1999Armonk, New York, Ny, UsProject Management for e-business development projects
Paul Price Skills
Paul Price Education Details
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Stevens Institute Of TechnologyMechanical Engineering
Frequently Asked Questions about Paul Price
What company does Paul Price work for?
Paul Price works for Pexco
What is Paul Price's role at the current company?
Paul Price's current role is Digital Marketing Manager.
What is Paul Price's email address?
Paul Price's email address is pp****@****ast.net
What is Paul Price's direct phone number?
Paul Price's direct phone number is +177043*****
What schools did Paul Price attend?
Paul Price attended Stevens Institute Of Technology.
What skills is Paul Price known for?
Paul Price has skills like Web Analytics, Online Marketing, Lead Generation, Email Marketing, Social Media Marketing, Marketing Strategy, Strategy, Marketing, B2b, Ppc, Seo, Online Advertising.
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