Over the past twenty-five years I’ve had the privilege of working in a variety of roles in the online advertising and marketing industry, including product and business development, commercial management, customer experience, account planning, project management, client service, strategic planning, and so on. I’ve worked with small local and huge multinational advertising agencies, as well as technology startups. I owned a restaurant in São Paulo and launched a successful technology startup (hardware and software development) that is based in Germany today.I had the privilege of managing large planning and customer service teams, in addition to being responsible for the strategic planning of important advertising accounts for renowned companies such as Microsoft, Azul Linhas Aéreas, MAPFRE Seguros, Pfizer, LG, Bradesco, Reckitt-Benckiser, Johnson & Johnson, Telefônica, Nestlé and Sadia.Before the pandemic, I was the Head of Marketing at a big data startup that supported the music business. As we know, the live music business was severely impacted, and suddenly most of our customers experienced difficulties. That’s when I left and started working with “events”, wait, what? (I know, they also suffered a big impact), but I was hired to plan online events. It worked well and it was an amazing experience.