▬▬▬▬▬▬▬▬▬▬▬▬▬TED is a nonprofit organization devoted to “ideas worth spreading”. Started in 1984 in California as a four-day conference about Technology, Entertainment, Design, TED has broadened its scope and grown to support those world-changing ideas with multiple initiatives. At TED, the world’s leading thinkers and doers are asked to give the talk of their lives in a maximum of 18 minutes. Talks are then made available for free at TED.com.▬▬▬▬▬▬▬▬▬▬▬▬▬✔ To help plan and oversee all aspects of the event from the conception of the initial idea to the last detail of the event. ✔ Contribute to the execution and coordination of all the aspects related with the event Interface - Interact , 09.02.2015✔ Ensured the information flow, identify potential problems and take corrective action when necessary. ✔ Previous position as Fundraising Team Member: Contribute to strategy development and goal setting to surpass fundraising targets✔ TEDxLausanne, 10.02.2014: fundraising and finance team member for this 650-person TEDx conference at UNIL. Attained more than CHF100k from sponsors.

▬▬▬▬▬▬▬▬▬▬▬▬▬A non-profit association formed through the collaboration of companies, NGOs and academic institutions with the purpose of facilitating the job search for mobile employees’ partners, and providing member companies access to a turnkey pool of talent.▬▬▬▬▬▬▬▬▬▬▬▬▬✔ Managed the design, coordination and execution of all IDCN events. Completed 6 events. ✔ Provided leadership, motivation, direction and support to a multicultural team.✔ Ensured clear and constant communication with corporate members and team leaders.✔ Delivered key projects on-time. Projects include on-line registration & process mapping.✔ Reported performance to the leadership committee and search for new hosting companies. Increased corporate membership attendance rate by 30%.

▬▬▬▬▬▬▬▬▬▬▬▬▬Caritas Geneva is a private association founded in 1942. Main mission is to fight against poverty and exclusion by providing practical help to those in need irrespective of religion, nationality and status. ▬▬▬▬▬▬▬▬▬▬▬▬▬☑ Key Contributions►✔ Planned, coordinated and executed different activities to commemorate the 40th anniversary of the “Service de Coopération et Développement Caritas”. ✔ Evaluated educational agricultural projects based in Peru and made recommendations to director project management.✔ Built a database of potential sponsors and organised small fundraising events. Reached more than 3,000 people.

▬▬▬▬▬▬▬▬▬▬▬▬▬Saint Honoré was founded in 1978, as a luxury fragrance and cosmetic distribution company for Latin American countries. It was the first company to develop a distribution model for multiple markets, through local subsidiaries and corporate cell support from Panamá. The Company has since diversified into various concepts of retail: franchises, in house retail, duty free retails: in-flight and traditional duty free stores.▬▬▬▬▬▬▬▬▬▬▬▬▬I was given Sales & Marketing responsibility for the exclusive distribution in Colombia of the brands: Chanel, Bvlgari, Payot, and Ferrari; 4 Mio USD turnover. A&P budget of 0.5 Mio USD for promotions, brand imaging, events.☑ Key Contributions►✔ Coordinated sales operations, including customer relations, sales and supply planning. Chanel became the N° 1 cosmetics brand in Colombia for two straight years and Bulgari became the N° 6 brand in the country. Payot was successfully relaunched.✔ Planned and implemented marketing strategies, including media advertising and product launches. Awarded Bulgari prize for the best fragrance’s implementation in LATAM.✔ Led a team of 30 Beauty Consultants, supervising sales targets, precise merchandising implementation and successful promotional activities.✔ Provided a distribution and marketing service to the top multinationals of the luxury industry. Successfully implemented their brand policy and got the best service levels and qualifications on their monitoring KPI (Bvlgari prize winning).

▬▬▬▬▬▬▬▬▬▬▬▬▬Nestlé is the world's leading nutrition, health and wellness company. Good Food, Good Life is the promise- to enhance lives, with good food and beverages.▬▬▬▬▬▬▬▬▬▬▬▬▬In my position as Head of Promotional Staff for Nestle, I managed the implementation of the promotional projects with all the categories including CPW, Maggi and Nescafe.I was Responsible for the executing promotional campaigns in retail and distributors for all Nestlé brands. ☑ Key Contributions►✔ Full responsibility over the operation of promotional activity. Including recruitment and training of the POS staff, purchase of services and POS inventory management.✔ Coordinated all promotional activities at the point of sales, including tasting, demonstrations and product promotion for more than 300 products and 15 brands, including Maggi, Nestlé and Nescafé.✔ Planned and executed demonstrations, product promotions, and tastings, devised in close collaboration with Marketing & Sales to support marketing campaigns of all types to impulse 15 brands, 300 different products, totalling sales of 300 Million USD p.a.✔ Hired, trained, and managed a promotional team which included 14 regional supervisors and 400 to 900 promotional staff members. Extensive travel to visit 120 point of sales monthly, across Colombia.✔ Collaborated with Marketing and Sales to design at least two new activities per month.✔ Implemented strategic promotional activities for the 60th Anniversary of Nestlé Colombia. Sales increased in the distributors & retail channels, by 15% and 18%, respectively.✔ Purchasing management responsibility for point of sales services and POS inventories management (5 million USD p.a budget). Responsible for negotiating prices and scope, monitoring achievement levels and managing the Vendor relation. Point of contact for other units claims regarding SLA / KPI variances.✔ Implemented strategic promotional activities for the 60th Anniversary of Nestlé Colombia.

▬▬▬▬▬▬▬▬▬▬▬▬▬Wella AG is a major German hair care company headquartered in Geneva, Switzerland. Founded in 1880 by Franz Ströher, it specializes in Haircare, Styling and Colorants sold to individuals as well as hairdressers and was controlled by Procter & Gamble since 2003 until it was sold to Coty Inc. along with other P&G brands.▬▬▬▬▬▬▬▬▬▬▬▬▬As a Trade Marketing Manager Supermarkets, I directed a team that included one Head of Promotional Staff, three Regional Supervisors, and approximately 100 hair care Consultants. ☑ Key Contributions►✔ Designed promotional trade activities for key accounts and coordinated their roll-out to the sales force in Wella, negotiated with major key accounts, including Carrefour. ✔ Implemented the Hair Salon “Real Service” strategy, establishing permanent WELLA stands (8m2) inside their facilities.✔ Secured the implementation of marketing plans at locations of point of sales.✔ Accountable for the turnover of Supermarket Channel resulting in annual sales of 18 Million USD.✔ Created commercial strategies and marketing plans in cooperation with the Marketing and Sales teams.✔ Negotiated with major key accounts, including Carrefour, to implement the Hair Salon “Real Service” strategy, establishing permanent WELLA stands (8m2) inside their facilities. Implemented permanent stands, subcontracting construction & overseeing operations.✔ Planned and implemented trade activities for new product launch. Achieved a +5% shelf-space increase in the supermarket segment.✔ Attained profitability targets despite a 6-month inventory phase-out of old product line.

▬▬▬▬▬▬▬▬▬▬▬▬▬Wisa Group is a family corporation formed over 50 years ago. It is mainly engaged in the distribution and sale of the most recognized luxury brands for the Latin American market.▬▬▬▬▬▬▬▬▬▬▬▬▬My duty included organizing the training of this sales force to ensure proper enforcement of the top brands image policies. Reporting staff: 200 people, mostly store sales staff and supervisors. ☑ Key Contributions►✔ Led and motivated a sales force team of over 200 Beauty Consultants to reach yearly sales objectives. 2002 target: US$ 22 million. Achieved at least 100% of sales objectives each year.✔ Managed a US$ 3.6 Million advertising budget for public relations, media, events, and fashion shows.✔ Supervised operations for multiple spa boutiques located in 45 outlets.Conducted market research and analysis to assess the needs of consumers to offer personalized services and products. ✔ Distributed more than 35,000 catalogues per month.✔ Sales: 2 Millions USD, with an AP budget of 3.6 Million for PR, Medias and fashion events.✔ Purchasing for selecting the product assortment, negotiating prices and margins.✔ Negotiating 3d party contracts /SLA for services (logistics, POS material and activities, training). In charge of Vendors relation, KPIs monitoring and follow up on deviations.