• Ensuring the budgeted revenue from both ticket & tools are achieved from the entire zone.• Identifying and maintaining key leaders/ business stakeholders of the zone, establishing strategic alliances, tie-ups with strong and with key movers to enhance sales of all inventory in depth and breath. • Ensuring all the operations across the zone is running smoothly to enhance productivity of the zone.• Conducting training of IBO’s through different events, in entire eastern region. Providing training to leadership IBO’s as how they can be more effective leadership. • Driving sales through the retail counter, events, business development calling and ensure maximum extraction from each leg.• Formulation strategies to reach unexplored markets/ customers for business expansion.• Training and guiding of sales and support staff to maximize productivity of each individual.• Plan event from start to finish according to requirements, target audience and objective• Come up with suggestions to enhance the event’s success• Prepare budgets, SOP adherence and negotiate with vendors and suppliers• Coordinate all operations, lead promotional activities for the event, supervise all staff (event coordinators, caterers etc.)• Analyze the event’s success and prepare reports.

• Analysis latest marking trends and tracking competitor’s and provide relevant information to senior leadership to fine tune strategies.• Driving sales through the channel and ensure maximum extraction from each leg.• Formulation strategies to reach unexplored markets/ customers for business expansion.• Identifying and appointing dealers, establishing strategic alliances, tie-ups with strong and reliable channel partners to deepen market penetration in all possible markets.• Training and guiding channel partners to maximize sales and accomplish revenue targets and also upgrading infrastructure of existing channel partners.• Conceptualizing, planning and organizing brand promotion activities and develop new communication mix along with conducting below the line activities.• Building brand focus in conjunction with operational requirement, ensuring maximum brand visibility and capture optimum market shares.• Providing direction, motivation and training to the field sales team for ensure maximum performance for all sales related activities.• Training the team and ensuring adherence to company norms, reviewing mid yearly/ yearly performance of sales team and documentation and reporting to management.• Conducting meetings for setting up sales objectives and designing and streamlining process to ensure smooth functioning of sales operations. • Planning the business & conducting analysis for assessment of revenue potential in business opportunities.• Establishing corporate goals, short term and long term budgets and developing business plans for achievement of these goals.

To develop the channel network in the entire east e.g. distributors finalization and distributors development to increase the efficiency level of the entire chain, transportation setup etc in most convenient and profitable manner.Revenue generation through channel development. Following up for the timely generations PO (Purchase Orders), and collections from the market.Making Cost Comparison Statements, negotiating contract prices and terms & conditions Doing the indepth market research for the product in prospective market and according give an blueprint of the market potential and the profitability. Ensure all the ATL and BTL activities are executed in time and within the expense budget planned.Heading the training and management sessions of the staff to look their Professional growth and display skills.

Developing the channel sales and market coverage through distributors, distributors, salesman, and merchandisers channel network.Doing the indepth market research for the product in prospective market and according give an blueprint of the market potential and the profitability. Executions of all kind of new product prelaunch activities e.g. Press Meet, Advertising in Newspapers, Television, Radio.Negotiating the rates with event management companies, ad agencies and recruitment consultancies to minimize the cost of operations.Setting up the distribution network in the entire east e.g. distributors finalization and distributors development to increase the efficiency level of the entire chain, transportation setup etc in most convenient and profitable manner.Recruiting staffs for sales and marketing for site base and effectively managed the team of customer sales representatives in driving the sales and achieving the set targets.Making Cost Comparison Statements, negotiating contract prices and terms & conditions with thus ensuring that the company gets most lucrative deal at competitive rates with Modern Trade retailing in the existing markets e.g. in Kolkata with Future Group, Spencer's, Aditya Birla (More), Reliance Fresh and many more to increase the business potential for the company. Ensure all the ATL and BTL activities are executed in time and within the expense budget planned.Heading the training and management sessions of the staff to look their professional growth and display skills. Building relationship with retailers and distributors.Proper handling and management of product complaints at the customer/consumer point and ensuring that the supply of stocks regular to the retailers. Preparation of monthly reports of sales, expenses pertaining to the territory and sending to senior management.

Preparation of the sales forecasts and sales promotional plans for the zone.Actively involved in business planning & analysis like ROI analysis to assess revenue potential in business opportunitiesDecide reasonable inventory levels for all items and devised procurement plan accordingly and preparing purchase order and stock allocation for different stores. Monitoring and handling overall operation of stores like Issue/Receiving of material, Store Management, Receipt of Goods, ensuring Storage requirement, supervising shift & store operation. Coordinate with the purchase dept. & vendors for monitoring the quality and the timely delivery of the incoming materials. Effectively manage customer relation operations for increasing the level of sales growth and achieved total customer satisfaction through accurate & timely delivery.Effectively monitor progress of work and endure adherence to schedule to ensure execution of work for after sales and service procedures within time and budgetary parameters.Identifying and developing vendors/ suppliers/ service providers for achieving cost effective purchases, reduction in delivery time and ensuring a reliable Supply Chain.Making Cost Comparison Statements, negotiating contract prices and terms & conditions with companies thus ensuring that the company gets most lucrative deal at competitive rates.Planning promotional activities to increase the brand value of private label and its contribution in sales. Development and implementation of the signage's to enhance it affects in customer understanding and attention.Look and executing the Customer relationship management program for the specific region.Conducting market research and surveys with customers and giving feedback to regional team to increase the customer satisfaction.