Growth Marketer with 6+ years of experience researching, implementing and leading various strategic marketing and advertising initiatives for small to large-sized businesses. Implemented and optimized marketing campaigns through the customer lifecycle, from customer acquisition to customer loyalty and retention. Have managed teams of 3-50+ and annual paid media budgets of $90,000+. INDUSTRIES: • Co-working • Non-profit • Marketing Agency • Professional Services/ Consulting • Fashion Sustainability • Textile Manufacturing • Wellness SKILLS:• Market Research • A/B testing• Digital Marketing Strategy• Content Creation & Strategy• Content Marketing• Social Media Management & Strategy• Email Marketing• Writing & Editing• Branding Strategy• Customer Experience• Product Development • Startup Business Plan• Startup Pitching TECHNOLOGIES:• WordPress• Mailchimp• Google Ad Manager• Hubspot• Salesforce• SAP• Zoom• Slack• Canva• G Suite• Gmail• Google Drive• PowerPoint• Microsoft OfficePassionate about #womenempowerment #helpingothers #sustainability #digitalmarketing #innovation #entrepreneurship
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FounderUnfabricatedToronto, On, Ca
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Marketing, Events And SponsorshipsToronto Metropolitan University Jan 2024 - Present -
Marketing And Community EngagementToronto Metropolitan University Oct 2022 - Jan 2024Brampton Venture Zone By Tmu
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Startup AdvisorIcube Utm Jan 2023 - Present -
Co-Founder, Growth MarketerUnfabricated Nov 2019 - PresentIndia And CanadaEnvironmentally and Socially sustainable e-commerce lifestyle brand with 200+ customers. On a mission to empower rural women in India and to reduce textile waste.
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Marketing ManagerHarrai Laces Private Limited Mar 2017 - Nov 2022• Directed lead creation and management process by launching online presence through B2B marketing platforms such as IndiaMart• Managed branding and promotional activities -
Graduate (Startup Accelerator)Icube Utm May 2022 - Aug 2022Participated in the Ideation Lab by ICUBE, UTM and won the Summer Ideation Lab Pitch Competition.
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Graduate (Startup Accelerator)Sheridan Edge Jan 2022 - Apr 2022Mississauga, Ontario, CanadaParticipated in the Social Impact Catalyst Program -
Participant (Startup Accelerator)Founder Institute Aug 2021 - Sep 2021Toronto, Ontario, CanadaRepresented UNfabricated and participated in the fall Cohort (pre-graduation stage) -
Performance Marketing ManagerWorkbar Jan 2021 - Feb 2021Boston, Massachusetts, United StatesManaged marketing budget for paid media marketing efforts such as Google ads, social media ads, third party partnerships and listings. -
Graduate (Startup Accelerator)Babson College May 2020 - Aug 2020Blank Center, BostonParticipated in the Summer Catalyst Program 2020 (formerly known as the Summer Venture Program) by the Blank Center, Babson College. -
AssociateTechstars Mar 2020 - May 2020Boston, Massachusetts, United States• Conducted email marketing to further the application process for the upcoming Cohort of 2020-21 • Improved application response rate by researching for and building connections with over 200 startups in AI, Robotics and Manufacturing across the globe -
Vice President, Marketing And CommunicationFashion Entrepreneurial Initiative (Fei) - Babson College Aug 2018 - May 2020BostonWorked wth Prof. Caroline Daniels, as her Graduate Assistant, in the Fashion Entrepreneurial Initiative (FEI). Assisted in research on fashion innovation and sustainable fashion practices, managing events with speakers of global companies and networking with corporates in the fashion and retail industry
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Graduate (Startup Accelerator)Babson College Center For Women'S Entrepreneurial Leadership Oct 2019 - Mar 2020Boston, Massachusetts, United StatesParticipated and graduated from one of the leading accelerators by CWEL, Babson College, the Women Innovating Now (WIN) Lab. -
Vice President, Fashion SustainabilityBabson Sustainabiility & Energy Club Aug 2018 - Feb 2020 -
Co ChairBabson Entrepreneurship Forum Jan 2019 - Nov 2019Wellesley HillsCo-Chair, Babson Entrepreneurship Forum (BEF), selected and led a team of 42 graduate students -
Marketing InternArtyfactos Jun 2019 - Aug 2019Greater Boston Area -
Associate Marketing ManagerTeal Apparel, Inc. May 2019 - Aug 2019Newton, Ma -
Co-Founder, DirectorVerdure Oct 2017 - Aug 2018New Delhi Area, India• Led market research and analysis, tested product feasibility with 9 key products; researched and identified potential distributors worldwide; leading to sale of $100,000 in Q1 with building key client association with JW Marriott, Taj, Hyatt, Wave, Infratech• Awarded Startup of the Year 2018 by the CEO Magazine, India -
Associate ConsultantKpmg Aug 2016 - Mar 2017• Led internal audit assignments of Fortune 500 clients in healthcare and manufacturing resulting in client retention; won “Kudos,” an award for fulfilling client requirements and creating customer delight; received consecutive promotions• Led projects and teams of up to 7 analysts across the country, defined project timelines, delegated roles, presented deliverables• Defined SOPs and Risk Control Matrices across functions by conducting risk analysis, auditing client operations; analyzing data sets extracted from SAP, Oracle and Salesforce, etc.; improved process efficiency by 20%, implemented for over 200 employees -
AnalystKpmg Jan 2015 - Jul 2016Gurugram, Haryana, IndiaDefined SOPs and Risk Control Matrices across functions by conducting risk analysis, auditing client operations; analyzing data sets extracted from SAP, Oracle and Salesforce, etc.; improved process efficiency by 20%, implemented for over 200 employees
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TraineeKpmg Jul 2014 - Jan 2015Gurugram, Haryana, IndiaConduct risk analysis and operation audits by vetting the defined processes and Risk Control Matrices across functions.
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TraineePhilips Jun 2013 - Jul 2013Gurgaon, IndiaCreated financial models for the finance department (treasury) to use for taking effective financial decisions.
Prabaarja Bedi Skills
Prabaarja Bedi Education Details
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Entrepreneurship/Entrepreneurial Studies
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Business/Commerce, General -
Amity International School, SaketCommerce
Frequently Asked Questions about Prabaarja Bedi
What company does Prabaarja Bedi work for?
Prabaarja Bedi works for Unfabricated
What is Prabaarja Bedi's role at the current company?
Prabaarja Bedi's current role is Founder.
What schools did Prabaarja Bedi attend?
Prabaarja Bedi attended Babson College, Sri Venkateswara College, Delhi University, Amity International School, Saket.
What are some of Prabaarja Bedi's interests?
Prabaarja Bedi has interest in Marketing, Management, Accounting, Finance.
What skills is Prabaarja Bedi known for?
Prabaarja Bedi has skills like Financial Modeling, Financial Analysis, Internal Communications, Ms Excel Pivot Tables, Event Management, Experiential Learning, Microsoft Excel, Microsoft Office, Powerpoint, Team Management, Teamwork, Microsoft Word.
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