Praba Karan

Praba Karan Email and Phone Number

Deputy Manager - Digital Marketing @ Pon Pure Chemicals Group
Chennai, TN, IN
Praba Karan's Location
Chennai, Tamil Nadu, India, India
About Praba Karan

Seasoned digital marketing with 8+ years of experience in building and implementing strategies focused on SEO, SEM, SMM, Email marketing and WhatsApp marketing largely for Pon Pure Chemicals Group ☛ Search Engine Optimization (SEO)ON Page, OFF Page, Sitemap XML, robots.txt, Schema markup, Local SEO, YouTube SEO, AMP, GMB, Link Building, Keyword Research & Improve Search Engine Rank, Competitor Analysis☛ Search Engine Marketing (SEM)Create ROI Driven Google Search ads, Google Display ads, Google Discovery ads, Shopping ads, Amazon Ads, Youtube Ads, Remarketing Ads, Affiliate marketing, CPC, CPM, CPA and Other Adnetworks☛ Social Media Marketing (SMM)Advertise in Facebook, X(twitter), Instagram, Youtube, Linkedin sales navigator( etc. by #paidmarketing.☛ Social Media Optimization (SMO)Create community in Facebook, X(twitter), Instagram, Youtube, Linkedin and Quora, etc by organic ways.☛ Digital Marketing ToolsGoogle Analytics, Google Keyword Planner, Webmaster Tools, Google Tag Manager, Google Business Profile Manager, Adwords, Moz, Ahrefs, SEM Rush, Hotjar.☛ Email MarketingCreate attractive mail Campaigns; Tools : Mailchimp, Constant Contact, Sendinblue☛ Generating Relevant Traffic, Leads, Sales through online, A/B Testing, Branding etc.☛ Experienced in building a road map, Marketing strategy, long term content plan, Funnel creation, Lead Nurturing, Product Branding.☛ Experienced in B2B / B2C Marketing, Tech Marketing, Chemical Product Marketing, Logistics Service Marketing

Praba Karan's Current Company Details
Pon Pure Chemicals Group

Pon Pure Chemicals Group

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Deputy Manager - Digital Marketing
Chennai, TN, IN
Employees:
779
Praba Karan Work Experience Details
  • Pon Pure Chemicals Group
    Deputy Manager - Digital Marketing
    Pon Pure Chemicals Group
    Chennai, Tn, In
  • Pon Pure Chemicals Group
    Assistant Manager - Digital Marketing
    Pon Pure Chemicals Group Nov 2021 - Present
    Chennai, Tamil Nadu, India
  • Pure Chemicals Co.,
    Team Lead Digital Marketing
    Pure Chemicals Co., Aug 2018 - Present
    Chennai Area, India
  • Pon Pure Chemicals Group
    Sr.Digital Marketing Executive
    Pon Pure Chemicals Group Aug 2016 - Aug 2018
    Chennai Area, India
    Strategize & planning of Digital Media Properties for ibuychemikals-products of company for lead generation.Generating substantial revenue from profitable ad campaigns from Facebook and Google Ads.SMM and SMO Creating and promoting fan pages, Creating Group and communities, Sharing posts and commenting, Creating Image Ads, Increasing Followers.SEO-Search engine optimization (Both On page and OFF page)Monitoring and tracking the performance of SEO campaigns, including site traffic and back links.Plan and execute all web marketing, email and display advertising campaigns.Designing banner for promotion product on site, social media promotion etc.Creating, customizing and maintaining the website’s design, UI and UX.Cross browser testing, cross device testing and debugging.
  • Ibuychemikals.Com
    Assistant Manager Digital Marketing
    Ibuychemikals.Com Aug 2016 - Present
    Chennai, Tamil Nadu, India
    1.Target market identification and segmentation2.Performance marketing through Search and Display paid3.Inbound, Outbound channel experimentation and conversion optimization4.Crack lead magnets for funnel expansion5.Identifying new markets and establishing a brand through SEO, SEM, display, and social media channels.
  • Demoport.In
    Sr.Ux Developer & Digital Marketing Executive
    Demoport.In Nov 2014 - Jul 2016
    Chennai
    Coordinating with Product Managers and Lines of Business to develop business requirements.Assist in continually optimizing the purchase and product interaction pathsExecute on-going competitive analysis as well as recommended strategies and tactics to improve our value equation to the customerEnsure the accuracy and timelines of all product launches, marketing campaigns and other customer interactionRecommended roadmap for brand entry into India and developed a marketing plan.Plan and execute promotion activities in line with category/festive promotionsProduct Images created/manipulated with eCommerce User Experience principlesPerformed experimental design and statistical analysis/modellingExperience in designing, marking up, developing the UI/ UX of websites.Front-end skills and understanding of how back-end development works.Responsible for mentoring and guiding team members on Usability methods, Design principles etc.Provide support and consultation to the development team as needed to ensure UI/UX design implementationWork involve to SEO/ SEM / SMO Analyst Concepts and Preparing webpage traffic reportsSocial Media Optimization and Social Media Marketing - LinkedIn, Google+, Facebook, twitter etc.Do Off Page Optimization, On Page Optimization to increase web traffic to the site.Competitor analysis, keyword analysis, tag implementation, keyword promotion and content preparation.Monitor overall SEO program success with regard to keyword ranking, indexed pages, back links etc.
  • Isoftway
    Web Designer & Seo Executive
    Isoftway Jan 2014 - Oct 2014
    Chennai Area, India
    Design templates according to the given requirement using HTML, XHTML, Javascript and CSSWork efficiently in CMSWork Identify and Modify the HTML CodesWorking Content Migration for Adobe CQ5 CMSDevelop the UI/UX of Web ApplicationsWebsite development are both core PHP and CMS(wordpress).Working with Graphic Design, Logo Design and Web User Interface DesignEmail Marketing and Digital Campaign StrategyCreated and managed the social media profile for the companyWork involve to SEO/ SEM / SMO Analyst Concepts
  • Just See Infoservices Pvt Ltd
    Web Designer Cum Seo Analyst
    Just See Infoservices Pvt Ltd Sep 2012 - Nov 2013
    Chennai Area, India
    Work Involve and experience to WebSite Designing Work involve to maintaining our company all websites.Experience in the area of Web User Interface DesignWork involve to SEO/ SEM / SMO Analyst ConceptsExperience in on page and off page optimization which includes site analysis.Preparing traffic report using Google Analytics, Manual reports for checking the ranking of sites in Search Engines like Google, Yahoo, MSN, also Monthly ranking report.Monitor overall SEO program success with regard to keyword ranking, indexed pages, back links etc.
  • Amaricar Engineering And Systems Pvt.Ltd.
    Web Designer Cum Graphic Designer
    Amaricar Engineering And Systems Pvt.Ltd. Apr 2008 - Aug 2012
    Egmore, Chennai
     WebSite Designing and maintaining our company all websites. Created and managed the social media profile for the company. Update product information’s, offers and e-Publishing in Indiamart.com/amaricar, alibaba.com Work involve preparing data on day to day advertisements, feeding them in Database Work Involve FTP uploading & downloading all website for our company Work Involve to web promotion & web submission

Praba Karan Skills

Css Seo Web Development Google Analytics Web Design Smo Html5 User Interface Design Xhtml Jquery Html Php Google Adwords Google Webmaster Tools Wordpress Adobe Cq5 Cms Javascript Website Development User Experience User Interface Front End Mysql Team Management Business Strategy User Research Search Engine Optimization Cascading Style Sheets Social Media Optimization

Praba Karan Education Details

Frequently Asked Questions about Praba Karan

What company does Praba Karan work for?

Praba Karan works for Pon Pure Chemicals Group

What is Praba Karan's role at the current company?

Praba Karan's current role is Deputy Manager - Digital Marketing.

What schools did Praba Karan attend?

Praba Karan attended University Of Madras, St'paul's Higher Secondary School.

What are some of Praba Karan's interests?

Praba Karan has interest in Seo/ Smo/ Sem Analysis, Economic Empowerment, Coding Research, Education, Ecommerce Website Architecture, Ecommerce Website Analysis Reports, Playing Chess, Science And Technology, Animal Welfare, Web Designing.

What skills is Praba Karan known for?

Praba Karan has skills like Css, Seo, Web Development, Google Analytics, Web Design, Smo, Html5, User Interface Design, Xhtml, Jquery, Html, Php.

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