 Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product; this involves printed and electronic promotional material & product training. Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products Act as point of first reference for all product related enquiries and work collaboratively with Research & Development tem to address any issues that may arise Design market research projects to assess customer attitudes to the current product range and new product introductions Responsible to targeting new market segment for New Product Doing business development activity for existing market segment and dedicated for business segment expansion Work closely with the customers for new application and product development Doing brand building of products in world market and improving visibility of Oriental Group around the globe Strategic Consulting, including business plan & sales strategy development Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan. Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines.

• Developing and Implementing Business Plan and Strategies for all International Markets. • Drafting and executing region wise /continent wise strategic plans of International business development. • Identifying and developing potential markets, client base, and new product launches, sales/ forecasts/market research data collection. • Develop action plans for various functions and set the budgetary controls on following parameters as per the industry standards : a) Sales orders execution – Highest possible magnitude of Conversion ratios from enquiries to sales, sales to revenue realization b) Sales promotion campaigns - Superior Branding and corporate media communications and public relation management c) Customer service – Superior Customer responsiveness and customer satisfaction on the levels of quality, pricing, on-time supply chain delivery and promotional inputs. • Customer account development / management and pricing. • Ensuring all operational customers on Budget. a) Target v/s achievement. b) Action plan to cover up the deficit. c) Clear focus on the client / customers’ action plan and activities. d) Analyze the performance of each client on benchmark criteria’s and draw the action plan /strategy to achieve the objectives. • Competitor data analysis on monthly basis and develop action plane based on that. • Organizing all promotional activities viz. Exhibitions, seminars, product launch and senior delegations in the assigned countries. • Maintaining ISO–9001–2000 & API documents & adhering to the procedures of the department. • Regular co-ordination with logistics department for ongoing shipments and documents.

• Identification, segmentation and targeting of potential client in international as well as domestic market. • Managing sales and promotional activities. • Develop key relationships with international customers and distributors contributing directly and/or indirectly to business development in the assigned region. • Co-ordination of sales efforts in the assigned region with distributors, stockists and agents. • Perform primary and secondary market research, competitor mapping and collection of intelligence data on the industry, market and products in general. • Work closely with the marketing, logistics, and procurement and production teams to ensure customer requirements are met on a timely basis. • Organize international client visit, interact them and provide win-win solutions as per their requirements. • Responsible for assisting the CEO in planning, selling products, and coordinating the promotional events and exhibitions. • Updating market and competition information from time to time in lines with guidelines from CEO on regular basis. • Prepare various reports for Monthly Sales, MRM, Order Tracking and Profitability Index. • Designing marketing instruments like Catalogue, Sample Set, Web Site and Company presentations. • Handling various international as well as domestic clients which includes daily mail conversation, order processing, complain resolution, credit bifurcation, & Costing.

Looking after all the production activities in an entire shift and also involved in the development of new products.