Prabal Sarkar Email & Phone Number

Mumbai, Maharashtra, India

Mumbai Area, India

Conceptualized and concreted the loyalty program and define strategy to maximize the ROI using Member 360 approach Design and plan methods to increase member base, repeat purchase and further reduce churn. Track the key performance indicators and create designs to increase the score of every KPI Define and execute campaign to increase the three aspect of membership i.e. Recency, Frequency and Monetary. Plan and execute Periodical Ticket size offers to give required crest to the businessMember Life cycle management and planning for segmented offer using Capillary tool to give Tathaastu experienceMember Analytics to understand the action basis the Member buying behavior.Regular review and upgrade the technology to enhance member shopping experience.

Gurgaon, India

Manage all the market research and consumer insight requirement for the brand Easyday.Commissioned and actively participated in multiple primary researches (Ex. Retail sales track (Nielsen Scan Track) – deep dive upto category level, U&A Study, Customer Profiling Research, Brand and Price Perception study, exit interviews, focus group discussion etc), Further, closely worked with the external agencies and helped them creating appropriate questionnaire, deciding on required sample, explain the business requirement to the agency and further supported them to do a detail reporting. In close co-ordination with Nielsen team analyze the category level and region level data to understand our performance viz-a-viz Modern trade and General trade. Further, help merchants to fine tune the assortmentsManage the loyalty program and define strategy to maximize the ROI. Keep close watch on the transaction and behavior of the members, further share the actionable input to the leadership. Designed the store incentive plans and referral program to increase the member count. Develop India Retail Roll-Out plan for Easyday stores. Developed robust site evaluation and sales estimation model using Census 2011, iLAP, Skyline, Wallet monitor data. Currently use to check the viability of any proposed sites. Assess the store location and evaluated catchments for more than 2000 proposed sites across India; this includes doing catchment analysis of proposed store, analyzing the demographic profile and other catchment detail and further doing sales estimation of different format of stores.Created new and enhance version of Sales density models, and various other analysis which further helped the company to select the best site and taking other strategic decision related to any new site. Managing the NPS and Customer care Centre data and to further action out on the operational issues raise.

Mumbai, Maharashtra, India

Develop the 10 years India Retail Roll-Out plan for Bharti Walmart and Bharti Retail.Assess the store location and evaluated catchments for more than 300 proposed sites across India; Created new and enhance version of Sales density models, Developed a Parking slot requirement Model, Executed several footfall studies across different retail formats. Regularly analyzed the store performance and identified queues to explain crests and troughs in the sales trend.Experienced in oparating Google earth pro software to get a better and detailed understanding of catchment and further present the same to the leadership.Consumer Researches - Retail sales track (Scan Track) – deep dive upto category level, U&A Study, Customer Profiling Research, Brand and Price Perception study etc),

Gurgaon, India

1. Assess the store location and evaluated catchments2. Analyzing the demographic profile and other catchment detail and further doing sales estimation of different format of stores.3. Extensively used Google earth pro software to get a better and detailed understanding of catchment and further present the same to the leadership.4. Roll Out Plan3. developing new sales models

End to End Market Research which includes- Retail Share track- Brand Health and Brand Predisposition study- Consumer Panel Behavior- Entry Strategy- Add effectiveness Test- Profiling Study- etc

Mba, Marketing

Post Graduate Diploma in Business and Management

Bachelor'S Degree, Computer Science

B. Sc (Computer Science)

Aissce, Pcm

AISSCE

Education record

AISSE