• Providing leadership, management as well as product vision for the entire software engineering team

• Business Analysis (Requirements gathering, Idea generation, Wire-framing, Overseeing UX designing, and Documentation) • Ongoing Project Management (Resource allocation, Project tracking and reporting, and Backlog maintenance)• Quality Assurance (Test case writing, Reviewing and validating test reports)• Release Management (Monitoring release cycle processes, Conducting release reviews and testing, Mobile application store release management)• Client Management (Client communication, Preparing user manuals, Conducting product demos, and Conducting UATs)

• Collaborated with management, stakeholders and internal teams to define product features and deliverables• Worked on analyzing business requirements and creating product concepts (Requirements gathering, Concept generation, Wire-framing, UX designing, Documentation, and Backlog Maintenance)• Worked on getting third-party APIs integrated into the system (Doc990 and Dialog Genie)• Conducted product training sessions for internal staff and customers. (Client visits and workshops)• Worked on the mobile application UX design for both Android and iOS• Worked on setting up and releasing mobile applications on Google Play Store and Apple App Store

• Overseeing and implementing relevant digital marketing activities (Social Media Management and Online advertising)• Analyzing consumer behavior patterns and reported to the development team (Report generations from Digital Marketing campaigns)• Identified and implemented Website and Mobile Application enhancements and improvements in usability and design (Researching, reviewing and providing feedbacks to Business Analyst)

• Delivered an end-to-end solution for SEM campaigns increased conversion rates • Ensured all 3rd party suppliers delivered to requirements on time and on budgetas per agreements.• Worked on static and multi-media content creation • Developed, monitored paid media campaigns delivering significantimprovements in sales