I am a Senior Manager at Mahindra Group, a leading diversified business conglomerate in India, with over 15 years of experience in sales, marketing, and brand management. I hold an Executive Post Graduate Diploma in Business Management from Symbiosis Institute of Business Management, a Certified Program for Business Analytics from Indian Institute of Management, Lucknow, and a Graduate in Business Analytics from Kelley School of Business, Indiana University Bloomington.In my current role, I lead the brand, strategy, and hyperlocal digital marketing initiatives for new categories and emerging products, focusing on digital and demand generation. I have a proven track record of managing sales and promotional activities, developing new markets and channels, implementing marketing plans, and generating business growth. I also have a strong background in business analytics, data interpretation, and decision making, which enables me to leverage insights and trends to drive brand awareness and customer acquisition. As a shadow board member of the farm equipment sector, I contributed to the strategic direction and vision of the organization. I am passionate about creating the future of agriculture and rural development through innovation and collaboration.