- Hire and manage various vendors for PPC marketing, social media marketing, video production, website development, content development etc.- Build an in-house app & web analytics team with a focus on improving customer experience and driving conversion optimization.

- Plan and setup the Digital Marketing and Analytics engagement for Shubh Loans.- Scale up Digital Marketing across Universal App Campaigns, Paid Search, Display and Social.- Establish in-app testing and optimization to enhance overall app experience using analytics data and online survey feedback.- Collaborate on Big Data initiatives to incorporate digital data into optimization algorithms.- Build a cross channel marketing automation platform for seamless customer communications across App Notification, Email & SMS. Reducing funnel drop-offs and increasing conversions.

- Drive the acquisition strategy by optimizing prospect experience on website and develop marketing campaigns catered to prospects.- Deliver customer insights to segment and product partners. Analyzing customer data from warehouse to answer questions from product managers and segment managers.- Collaborate with multiple teams (Tech/Ops/UX/UI) to ensure successful launch of digital measurements, tests and eventually changes in line with recommendations.- Mentor associates on how to incorporate statistically driven analysis into their deliverables.

- Scale up Digital Marketing Analytics including Paid Search and Display. Focus on optimization of the end to end experience and conversion of paid traffic across ad-group, ad-copy, landing page and call to action.- Analyze web traffic behavior to enable click-stream optimization and develop test and learn opportunities to increase conversion.- Work with onsite partners and business stakeholders to enable data driven decision making and encourage test and learn approach.- Work with media agency to optimize marketing campaigns and landing zones and keep a track on overall marketing spends.- Develop and deliver basic training courses on statistical analysis, R and Hadoop.

- Represent the project team at the client’s office for requirement gathering and project initiation.- Design and develop dashboard-based intelligence and reports, using Oracle Business Intelligence Applications (OBIA) and Informatica, for a top US ATM manufacturer and one of its banking partners for its Finance, Procurement and Supply Chain Management related requirements.- Train and mentor 6 associates with added responsibility for managing their career growth and role transition.

- Lead a team of 6 members to scope, design and develop a $10 million custom reporting solution for Global Service Logistics of one of the world’s biggest ATM manufacturers.- Lead a team of 3 analysts to create rules and chart out steps to automate the data extraction and analysis process of troubleshooting vehicle problems for a Fortune 10 client.- Analyze website and feedback data, using SAS, to gauge customer sentiments and formulate marketing strategies to increase customer loyalty for a top 5 automobile manufacturer.- Analyze client accounts, follow initiatives taken by / issues faced by businesses to tap prospects for new projects. Helped in bringing additional projects worth $2 million from existing clients.

- Publish industry analysis reports on five sectors (Capital Goods, Oil and Gas, Automobile, Power and Professional Sports Leagues) - build their supply chain, revenue and cost model.- Compare valuation ratios of major competitors and conducted detailed financial analysis of a leading company of the sectors to augment the report.