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BBA Marketing Alumni with over ten years experience of leadership in Sales, Marketing, and Operations, and in training other Leaders.Specialist in account management, revenue generation, operations, business strategy & scaling, and all forms of business coaching
Mobio Brands
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Chief Operating OfficerMobio BrandsVancouver, Bc, Ca
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Vice President OperationsMobio Brands Jul 2023 - PresentAfter scaling You Move Me to record revenues and profits, I was promoted to work directly for the firm that owns You Move Me and help in their quest to purchase additional home service franchisor businesses.Current Responsibilities Include:- Create financial models evaluating businesses that may be acquired, models include, but are not limited to: dissecting P&Ls, reviewing financial forecasts, building out unit economic models, profit maximization forecasts with support from CFO- Regularly meet with franchising experts to discuss and validate what the big levers can be in markets Mobio is looking to disrupt- Providing fractional CEO support to a CRM under the Mobio umbrella known as MoveRight.- Provide consulting services to active brands under Mobio ownership such as You Move Me Current projects include- Further increasing profitability in sales centre, corporate business, and individual locations.- Providing leadership coaching to franchises that need additional sales and operations support- Building out financial models to help narrow key focus areas on corporate P&L to further increase operating profit- Conduct monthly reviews with software vendors to qualify what technology available best serves the system- Building a robust sales plan that when executed will substantially lower cost of acquiring customers- Overhauling sales process to increase the average response rate from customers from a few minutes to instant- Providing continuous improvement processes around lead generation, lead funnel, call centre lead flow
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Chief Of StaffYou Move Me Jan 2022 - Jul 2023Vancouver, British Columbia, CaAfter helping You Move Me navigate its next stage of major growth, I was asked by ownership to oversee the operations of the entire business for five months during search for a replacement CEO. I steered the business to a record Q3 with the highest revenue on record followed by the highest Q4 ever, HQ was moved from Vancouver to Kansas City, and I was offered promotion to Chief of Staff.Responsibilities include:- Served as interim CEO (August 2021 - January 2022); achieved record high revenues for Q3 and Q4.- Work directly with Chair, co-CEOs, Managing Director, CFO; achieve annual revenue target of $45M.- Oversee Marketing, Sales, Operations, Customer Experience, Recruitment, Technology, and Franchise Development business sectors throughout international transition to new HQ.- Provide continuous leadership and strategic guidance to Operations, Marketing, Customer Experience, Franchise Development- Onboard, train, and develop, four Executive Business Coaches.- Review and validate new software vendors and platforms; provide vetted recommendations- Negotiate +$250K/year in new vendor contracts; achieve savings of $50K.- Host in-person summits for leadership and professional development (4/year; avg. attendance 60).- Create and develop series of new video learning programs; publish delivery schedule.- Host, moderate, and develop content for franchise network training sessions.- Present weekly dashboard to ownership and senior leadership; provide insight on continuing growth. -
Director, OperationsYou Move Me Sep 2020 - Jan 2022Vancouver, British Columbia, CaAfter successfully leading our franchise partners through the impact of COVID-19, I was promoted to Director of Operations. Current responsibilities include:- Successfully lead business during transition period where active CEO was not present (5 months)- Coach international franchise partners (+20 / month); achieve goal of over $38M in invoiced annual revenue- Oversee marketing department; manage and approve marketing budget for whole network (+$5M/year); advise on campaign management and strategies.- Directly manage team of 5 (2 operations managers; 1 marketing manager; 1 customer experience manager, 1 sales centre manager).- Serve as tool creation expert. Increased gross profit margin system-wide by 15%; led charge on reducing average marketing spend per lead by 20%.- Negotiated with vendors. Reviewed contracts, identified inefficiencies; reduced total vendor costs by 30%. -
Field Operations ManagerYou Move Me Apr 2020 - Sep 2020Vancouver, British Columbia, CaAfter continuously breaking revenue records and restructuring our corporate Sales Centre I have moved into full time Franchise Partner coaching.Current Responsibilities Include:- Coach international franchise partners on all aspects of business (+20 / month); achieve $40M in annual revenue.- Lead weekly coaching calls. Coach Franchise Partners on all aspects of business; focus on revenue generation and scaling while profitable. Developed entire sales and operational frameworks. Maintained coaching schedule for Franchise Partners during COVID lockdown; minimized impacts on top line revenue.- Create and execute new nationwide training programs that are used to support over 500 employees throughout the Franchise Partner network.- Work directly with CEO to develop long term vendor solutions; negotiate pricing; internal business process refinement.- Facilitated increase average net profit margin increases of 8% through process optimization.- Hired as sales manager; promoted to field operations April 2020. -
Sales Manager + Sales CoachYou Move Me Aug 2019 - Apr 2020Vancouver, British Columbia, CaAfter a brief time away, I have returned to O2E brands under their corporate division as a Sales Manager + Sales Coach for You Move Me. O2E is the parent company of You Move Me, as well as of 1-800-GOT-JUNK, Shack Shine, and WOW-1-DAY Painting, and makes $550M/year over all 4 brands.I was asked to re-focus the Sales Centre, making it into a sales-driven organization, increasing agents' overall performance, and helping to deliver record revenue numbers. My efforts centered on creating and implementing better sales tracking systems, giving all agents weekly 1-on-1 coaching, and setting new standards as to what's achievable.My current responsibilities include:- Managing a team of 15 in the corporate sales centre.- Providing sales coaching to 22 Franchise Partners throughout North America; helping deliver our collective goal of $25M annual revenue.- Coaching agents on a weekly basis via GS&R meetings, teaching them how to set achievable goals that they can beat week after week. As a result, we've set new records in both sales numbers and overall conversion increases.- Developing a streamlined outbound sales system, and increasing system-wide conversion. As a result, we've added millions in top line revenue. - Developing processes and trackers to help increase sales agents conversion by 15% overall.- Creating and executing new marketing strategies for the You Move Me brand. As a result, we've achieved YOY system growth of +$5M. -
Business MentorFuturpreneur Canada Aug 2019 - Nov 2022Toronto, Ontario, Ca- Volunteering as a business mentor with the Futurpreneur business mentorship program.- Doing bi-weekly check-ins with a new entrepreneur (residential commercial revonator/handyman), and providing guidance on how to manage his business through the initial start-up and growth phases.- Conducting monthly business reviews. We do a deep dive into the current status of his business operations, and I provide consulting advice, identifying the areas where he's excelling and where he needs to improve. -
DirectorVancouver International Bhangra Celebration Society Nov 2018 - Nov 2022Vancouver, British Columbia, CaPleased to announce that I am now serving on the board of directors for the Vancouver International Bhangra Celebration (VIBC). VIBC hosts the annual 5X Festival, which includes an art gallery, a bhangra competition, and a block party. 5X - claim your space, express your identity, transform the world around you.5X isnt just a movement. It ís where the movement happens. -
Director Of Sales505-Junk Mar 2019 - Aug 2019Vancouver, British Columbia, CaLeading the charge for 505-JUNK's continued explosive growth in 2019 and beyond.Primary responsibilities include:- Led new account acquisition. Added +30 new accounts within first three months.- Managed ~100 residential and commercial accounts; increased overall retention from ~60% to ~80%.- Developed dedicated partner referral network; increased recurring account revenue by 150%.- Increased total topline revenue by $150,000 in 5 months. -
General ManagerYou Move Me Vancouver Dec 2017 - Mar 2019- Developed, trained, and coached sales team of 5; took conversion rates from avg. 62% to avg. 78%.- Increased annual sales from $700K to +$2M; generated $5M in 4 years; increased number of referrals and repeat client base from 30% to 68%.- Established business relationships (referrals) with 200 real estate brokerages and 5 condo builders.- Made site visits to prospective clients throughout lower mainland; provided estimates. Maintained customer conversion rate of 76%.- Built service-centric customer pipeline; enabled higher conversion rate.- Represented employer at sales events; generated $150K in revenue.- Captured new corporate client (6 phases, +$250K/year).- Hired as sales manager; promoted to general manager, December 2017. -
Sales ManagerYou Move Me Vancouver May 2016 - Dec 2017Please see General Manager Description for responsibilities. -
Business Development ManagerYou Move Me Vancouver Apr 2015 - May 2016I was primarily responsible for new account acquisition and developing a network of referral partners at You Move Me.• Also helping increase the revenues of the Vancouver franchise for both residential and commercial moves• Generating new business by networking with larger commercial clients and other organizations• Finding different key market segments to increase brand awareness and market share• Conducting market research to better understand and adapt to changing industry trends to maintain year-long revenue strength.• Working directly with the Operations Manager & General Manager to increase operational efficiencies while also helping develop brand equity• Maintaining and regular updating a customer pipeline to ensure all leads are converted and followed up with in a timely manner -
Marketing ManagerIntiveo Oct 2014 - Apr 2015Vancouver, British Columbia, Ca- Managed $350K marketing budget (traditional and digital). Sourced suppliers; located shippers.- Rebranded leftover collateral from previous campaigns; enabled savings of $25K.- Managed corporate presence at trade shows throughout Canada. Ordered and shipped marketing material; designed booths. -
Project ManagerYworld Feb 2014 - Oct 2014Responsibilities included:- Supervise and coach team members to foster team unity and shared vision- Develop the corporate market development strategy prior to upcoming beta launch- Ensure a smooth user experience by working closely with designers and UX specialists- Meet or beat all time-sensitive deadlines to keep my projects on schedule- Problem solving and de-bugging of platform design
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Sales CoordinatorProgressive Waste Solutions Oct 2013 - Feb 2014Vaughan, Ontario, Ca• Increase revenue by assisting the sales team with client retention and new accounts• Consult with small businesses and large commercial clients on contract options• Reduce the amount of waste in landfills by developing marketing material concepts to use in partnership with TerraCycle recycling program• Conduct market research and develop a sales strategy to increase market penetration in my designated territory -
Co-Founder And Technology Content WriterBiznxt.Co Mar 2013 - Sep 2013Create engaging content that is loved by both readers search engines (SEO optimized). Research and profile promising startups from the Vancouver area and around the world. Help small businesses operate more efficiently by introducing them to new technology and ideas. Coordinate editorial calendar with three co-founders. • Built the site up to 4,000 monthly visitors in just 6 months• Created the site using a customized Wordpress theme
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Assistant Manager With Sales & Customer Service ExperienceWireless Wave Mar 2012 - Sep 2013• Promoted to Assistant Manager by showing sales excellence and task dedication• Trained new staff and guided them on how to go above and beyond hitting sales targets• Met and exceeded monthly sales targets by delivering top-quality customer service
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Banquet BartenderPitt Meadows Golf Club Sep 2011 - Jun 2012Primary bartender for all weddings, Christmas parties, and various other events held in the banquet hall. Parties' size ranges from 50-180 individuals. Fully-licensed bar that serves a variety of cocktails, martinis, shooters, in addition to a lengthy wine & champagne list.
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Marketing Manager (Market Research & Direct Mail Experience)505-Junk Oct 2011 - Mar 2012Vancouver, British Columbia, CaConduct market research to determine best ways to reach target market and increase revenues. Drive sales by creating and distributing direct marketing materials. Analyze company financial data to find ways to reduce costs and maximize profitability.• Reduced total operating costs by strategically focusing marketing efforts on specific geographic areas. -
Assistant ManagerAbc Country Restaurant Jan 2009 - Aug 2010Responsibilities included: overseeing the night staff and ensuring that daily shift duties were completed, sitting and serving guests, and booking tour groups for our private Purcell meeting room.
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BartenderThe Island Restaurant Nov 2009 - Apr 2010Privileged team member that was part of the restaurant's opening. Head chef/owner was the executive corporate chef of the Hyatt hotel chain. Trained in wine pairings as well as origins and flavor notes of a variety of BC wines. Also bartended private events and Christmas parties upwards of 80 guests.
Prabh Heer Skills
Prabh Heer Education Details
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Kwantlen Polytechnic UniversityMarketing/Marketing Management -
Golden Secondary School
Frequently Asked Questions about Prabh Heer
What company does Prabh Heer work for?
Prabh Heer works for Mobio Brands
What is Prabh Heer's role at the current company?
Prabh Heer's current role is Chief Operating Officer.
What is Prabh Heer's email address?
Prabh Heer's email address is pr****@****ail.com
What is Prabh Heer's direct phone number?
Prabh Heer's direct phone number is +177866*****
What schools did Prabh Heer attend?
Prabh Heer attended Kwantlen Polytechnic University, Golden Secondary School.
What are some of Prabh Heer's interests?
Prabh Heer has interest in Education.
What skills is Prabh Heer known for?
Prabh Heer has skills like Marketing, Sales, Leadership, Social Media Marketing, Marketing Strategy, Marketing Communications, Online Advertising, Entrepreneurship, Marketing Management, Blogging, Customer Service, Social Media.
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