 Part of the Leadership Team and responsible for setting up and scaling the Digital Business Unit. Budgeting, Revenue projection, etc. Handling P&L Application of marketing strategies for Brands across industries. Impletmenting new Digital and Social strategies.

 Directed and coordinated marketing activities to promote products and services. Developed pricing strategies while balancing firm objectives with customer satisfaction maximization. Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services. Analyzed business developments and monitored market trends. Completed quarterly forecasting and monthly financial reviews. Analyzed third-party data and investigated new growth opportunities. Collaborated with developers, advertisers and production managers to market products and services. Identified value propositions and key messages for marketing campaigns across brands in multiple industries. Developed and implemented campaigns for email, online advertising, search engines and direct mail. Defined and tracked campaign effectiveness and adjusted strategies accordingly. Contributing 5cr-10cr of revenue annually

 Developed and implemented mobile marketing campaigns across brands. Defined the roadmap for the payment gateway services of the company. Defined and tracked campaign effectiveness and adjusted strategies accordingly. Negotiated prices, terms of sales and service agreements. Managed the highest volume account in assigned territory. Collaborated with account executives to penetrate new accounts, identify potential customers and coordinate product demonstrations. Led sales forecasting, market trend evaluation and segment strategies.

• Responsible for the Set-up of the Sales & Marketing division.• Develop and monitor strategy, annual marketing plans, and related objectives for Field Marketing efforts for the Brand & to drive measurable, incremental occupancy. • Establish sales goals, implemented tracking measures to monitor performance of sales and marketing initiatives in area of responsibility.• Implemented and overlooked promotions and PR events leading up to the launch of the resort.• Market research in order to gather information regarding costing, tariff, etc. • Established Branch office in Chandigarh.

 Accountable to source new customers / clients and agencies and develop relationship with them on an ongoing basis. Responsible for handling Senior Management of corporate clients. To remain continuously abreast of developments in the market. Ensure efficient customer service. Accountable to keep abreast of competitor airlines activities. Responsible for handling customer queries and complaints and accountable for swift action on the matter.

 Maintaining and servicing existing clientele. Building and strengthening relationships with existing clients as well as setting targets and plans to acquire newer ones. Providing complete sales support to clients. Market research and analysis in order to suggest and implement strategic moves. Responsible for increasing revenue from agents. Accountable for setting & achieving targets of each client.