Leading new initiatives to generate and engage with stakeholders to build new/grow business avenues for the company. Making plans and have a demonstrated ability to execute a particular strategy. With right blend of experience and passion, i am being able to develop growth strategies.Key Focus:> Profitable sales growth in our B2C/D2C channels> LTV/CAC, AOV, Conversion Rate, Repeat, Brand Recall, ROASKey Responsibilities:> Digital Marketing -… Show more Leading new initiatives to generate and engage with stakeholders to build new/grow business avenues for the company. Making plans and have a demonstrated ability to execute a particular strategy. With right blend of experience and passion, i am being able to develop growth strategies.Key Focus:> Profitable sales growth in our B2C/D2C channels> LTV/CAC, AOV, Conversion Rate, Repeat, Brand Recall, ROASKey Responsibilities:> Digital Marketing - Plan and oversee all digital marketing, including SEO/SEM, marketing database, email, social media, media buying and display advertising campaigns> Blended Retail & D2C - Owner of all D2C, Omni-channel commerce initiatives with the brand, both online and offline> Brand & Communication Strategy - Responsible for campaign building and messaging including strategic direction, operations and execution of the marketing roadmap> Budget Management - Manage, Forecast & Maintain Marketing Budget> Agency Handling - Work closely with agencies to create promotional campaigns.> Events & Alliances - Identify and manage marketing partnerships and associations to drive branding and revenue> Social & Influencer - Responsible for PR & influencer engagement to increase brand recall and awareness> Developing holistic A/B experiments to test and improve the journey, for all surfaces including purchase flow, onboarding and first experiences of the new users> Developing new engagement programs, experiment aggressively, and prioritizing initiatives to increase the overall engagement levels of different new user cohorts> Defining On platform and Off platform strategies across different channels and surfaces that help in bringing the users back to the platform after their first visit> Leading and coaching a team of marketers and analysts who can drive the Activation agenda> Help in building team capabilities around Marketing tech stack including Experimentation platform, Data platform and CRM platforms Show less

Developing Digital Marketing Strategies to accelerate growth of the channel.Making Strategies and operational planning for marketing, messaging, and go-to -market plans for programs, partnerships, content, events and more.Ensuring smooth and optimum running of an Online Marketing Activities, Events, New Content Developments, Strategic Alliances.Developing Business Plans & Strategies For Digital marketing, ATL, BTL, Branding, Affiliate Marketing, Events, Corporate &… Show more Developing Digital Marketing Strategies to accelerate growth of the channel.Making Strategies and operational planning for marketing, messaging, and go-to -market plans for programs, partnerships, content, events and more.Ensuring smooth and optimum running of an Online Marketing Activities, Events, New Content Developments, Strategic Alliances.Developing Business Plans & Strategies For Digital marketing, ATL, BTL, Branding, Affiliate Marketing, Events, Corporate & Institutional Tie-Ups, New Content Development Strategies.Traffic Management On Digital Platforms, Reporting, Monitoring and Marketing Support.To drive the entire life cycle of Events & New Content Development - Starting from conceptualisation, planning, development, implementation and launching.Generating Revenue from the Events, Strategic Alliances, Collaborations, New Content Development & Online Channels Show less

> Developing Digital Marketing Strategies to accelerate growth of the channel.> Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns> Design, build and maintain our social media presence> Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)> Identify trends and insights, and optimise spend and performance based on the… Show more > Developing Digital Marketing Strategies to accelerate growth of the channel.> Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns> Design, build and maintain our social media presence> Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)> Identify trends and insights, and optimise spend and performance based on the insights> Developing Marketing Strategies to accelerate growth of the channel.> Planning & strategising ATL & BTL campaigns for the channel.> Media Planning and Budgets allocation for the Launch campaign of ShowBox Music TV Channel. Planning, budget allocation, agency finalisation, allocation of media budgets to the agencies, finalisation of media split, creatives for the campaign, End to End management.> Making Strategies and operational planning for marketing, messaging, and go-to -market plans for programs, partnerships, content, events and more.> Ensuring smooth and optimum running of an Online Marketing Activities, Events, New Content Developments, Strategic Alliances.> Developing Business Plans & Strategies For Marketing Campaigns, Digital marketing, ATL, BTL, Branding, Affiliate Marketing, Events, Corporate & Institutional Tie-Ups, New Content Development Strategies.> To drive the entire life cycle of Events & New Content Development - Starting from conceptualisation, planning, development, implementation and launching. Making new IP's for the company.> Generating Revenue from the Events, Strategic Alliances, Collaborations, New Content Development & Online Channels Show less

Strategic Consulting, including business plan & sales strategy development, web site traffic growth, corporate business, affiliate n alliances, new product development & designing, Taking care of overall ecommerce divison growth & functionality.I am also responsible for the group's strategic initiatives along with international associations.About Living Gifts:Living Gifts is a leading online plant nursery with largest network of nurseries in India. Living Gifts has been… Show more Strategic Consulting, including business plan & sales strategy development, web site traffic growth, corporate business, affiliate n alliances, new product development & designing, Taking care of overall ecommerce divison growth & functionality.I am also responsible for the group's strategic initiatives along with international associations.About Living Gifts:Living Gifts is a leading online plant nursery with largest network of nurseries in India. Living Gifts has been delivering plants as a gift in all major cities in India and pioneer in Plant Gifting. Along with plants, there are several other options which can be clubbed with Plants and send it as a gift hamper throughout India. Show less

- Handling the entire Digital Marketing Division- Taking up the new digital initiatives - Launch of Dhol TV - India's 1st Online Music Channel On Facebook- Developing Digital marketing, ATL, BTL, Branding, Affiliate Marketing strategies.- Strategising Robust OTT App - One of its kind in the music industry (Contains Video, Music, Movies, Live, Channels, News)- To drive the entire product life cycle from product conceptualisation, planning, development,implementation and… Show more - Handling the entire Digital Marketing Division- Taking up the new digital initiatives - Launch of Dhol TV - India's 1st Online Music Channel On Facebook- Developing Digital marketing, ATL, BTL, Branding, Affiliate Marketing strategies.- Strategising Robust OTT App - One of its kind in the music industry (Contains Video, Music, Movies, Live, Channels, News)- To drive the entire product life cycle from product conceptualisation, planning, development,implementation and product launching.- Introducing new revenue streams from online channels - Instant Articles On Facebook- Multifold the revenue of the YouTube Channels- Conceptualisation of new content for the TV Channel - Punjabi Top 10, Video Viral Show, Etc Show less

Developed a City Level marketing strategy to accelerate growth and build the TappMe brand.Oversee large teams across internal & external, strategy (rider, driver, reputation), and field marketing.Defining customer segments, identify needs, prioritise markets, and drive insights across the organization into all areas of marketing and other related functions.Provide leadership in strategic and operational planning with marketing, messaging, and go-to -market plans for… Show more Developed a City Level marketing strategy to accelerate growth and build the TappMe brand.Oversee large teams across internal & external, strategy (rider, driver, reputation), and field marketing.Defining customer segments, identify needs, prioritise markets, and drive insights across the organization into all areas of marketing and other related functions.Provide leadership in strategic and operational planning with marketing, messaging, and go-to -market plans for products and services, channel partnerships, and more.Accountable for continually refining the marketing processes, procedures, metrics, and tools which will enable TappMe to achieve rapid growth goals.Business plan & sales strategy development, web site traffic growth, corporate business, affiliate and alliances, taking care of overall b2c division growth & functionality.Smooth and optimum running of an Online Marketing activities for TappMe Website (Web, Responsive & App)Smooth and efficient deployment of various online tools and adequate supportDeveloping Digital marketing, ATL, BTL, Branding, Affiliate Marketing strategies.Traffic Management, Reporting, Monitoring and Marketing SupportTo drive the entire product life cycle from product conceptualisation, planning, development, implementation and product launching. Show less

Strategic Consulting, including business plan & sales strategy development, web site traffic growth, corporate business, affiliate n alliances, new product development & designing, Taking care of overall ecommerce divison growth & functionality.> Making monthly/quarterly plans for the marketing campaigns> Budgeting of the monthly plans for the marketing campaigns> Forecasting ROI from the respective marketing campaigns> POA (Plan of attack) – Series of activities… Show more Strategic Consulting, including business plan & sales strategy development, web site traffic growth, corporate business, affiliate n alliances, new product development & designing, Taking care of overall ecommerce divison growth & functionality.> Making monthly/quarterly plans for the marketing campaigns> Budgeting of the monthly plans for the marketing campaigns> Forecasting ROI from the respective marketing campaigns> POA (Plan of attack) – Series of activities to be performed by individuals> Assigning actionable items to the respective stakeholders> Aligning marketing channels from individual campaign basis> Manage all aspects of Digital Marketing campaigns including SEM, Media Buying, Affiliate Channel Management, Facebook Social Ads, Emailers, SMS Campaigns> Managing production of marketing and collateral for digital marketing campaigns Show less

Responsibilities -• Strategic Planning - Creating marketing-mix, marketing budget, branding, positioning.• Digital Marketing including SEO, SEM, email campaigns, Social Media marketing (on Facebook, Twitter etc.), blogging etc.• Affiliate Marketing – Working with publishers for campaign delivery and generating leads, Running PPC campaigns, Google Display advertising and Affiliate Marketing.• Maintaining and building client relationships • Coordinate with team members to… Show more Responsibilities -• Strategic Planning - Creating marketing-mix, marketing budget, branding, positioning.• Digital Marketing including SEO, SEM, email campaigns, Social Media marketing (on Facebook, Twitter etc.), blogging etc.• Affiliate Marketing – Working with publishers for campaign delivery and generating leads, Running PPC campaigns, Google Display advertising and Affiliate Marketing.• Maintaining and building client relationships • Coordinate with team members to plan and deliver marketing and advertising strategies for local markets • Communicate latest trends and innovative ideas to clients to generate new initiatives.Ninety Nine General Retail was established in 2007 with the vision to enter the retail business in India. It was promoted by a family owned Group with excellent business track record in Home Product Segment.Division: E-Commerce & Digital MarketingResponsibilities:-• Create an E-Commerce business from scratch, End to end ownership of the project.• Overall strategic responsibility of the successful development of E-Commerce platforms.• Collaborate with Marketing team to develop a SEO, SEM strategy, implementation and monitoring.• Leading creative, marketing, technology and merchandising team.• Collaborating with Marketplaces (Flipkart, Shopclues, Tradus, Snapdeal, Pepperfry, etc..) to feature Store99 as a Brand on their portal.• Develop an E-Commerce customer policies (payment, shipping, returns, privacy, etc.) and manufacturer partner policies (product agreements, drop-ship agreements, payment agreements) Show less

Ninety Nine General Retail was established in 2007 with the vision to enter the retail business in India. It was promoted by a family owned Group with excellent business track record in Home Product Segment.Division: E-Commerce & Digital MarketingResponsibilities:-• Create an E-Commerce business from scratch, End to end ownership of the project.• Overall strategic responsibility of the successful development of E-Commerce platforms.• Collaborate with Marketing… Show more Ninety Nine General Retail was established in 2007 with the vision to enter the retail business in India. It was promoted by a family owned Group with excellent business track record in Home Product Segment.Division: E-Commerce & Digital MarketingResponsibilities:-• Create an E-Commerce business from scratch, End to end ownership of the project.• Overall strategic responsibility of the successful development of E-Commerce platforms.• Collaborate with Marketing team to develop a SEO, SEM strategy, implementation and monitoring.• Leading creative, marketing, technology and merchandising team.• Collaborating with Marketplaces (Flipkart, Shopclues, Tradus, Snapdeal, Pepperfry, etc..) to feature Store99 as a Brand on their portal.• Develop an E-Commerce customer policies (payment, shipping, returns, privacy, etc.) and manufacturer partner policies (product agreements, drop-ship agreements, payment agreements) Show less

Handing multiple departments and owning technology products in the organization. Contributing in shaping overall business strategy through optimizing various channels of customer interaction. Headed business alliances - dealing with major corporates for collaborative marketing and powering online shopping for various offline and online businesses. Leading new business initiatives and processes.Planning & timely execution of marketing campaigns- both online as well as offline… Show more Handing multiple departments and owning technology products in the organization. Contributing in shaping overall business strategy through optimizing various channels of customer interaction. Headed business alliances - dealing with major corporates for collaborative marketing and powering online shopping for various offline and online businesses. Leading new business initiatives and processes.Planning & timely execution of marketing campaigns- both online as well as offline. Create, manage the product portfolio for meeting the planned sales targets. Identify and deal with the appropriate vendors. Developing product strategy, product planning, new product development monitoring. Build partnerships with local businesses in the given city and meet with local businesses, negotiating deals. Competition Mapping. Leverage the partnerships to gain higher revenue share for the company. Show less

Worked with Wunderman’s Digital Production Hub at Quasar and handling multiple countries as Lead. The client is World Leader in Mobile device manufacturing. • Handling End-to-End projects for the client. Exposure to all the phases of Project Management, starting from the Initiate phase to the Post Deployment phase• Implementing the Project Management Principles and Methodologies set by client and ensure that it is followed across all the projects.• Preparation of Scope… Show more Worked with Wunderman’s Digital Production Hub at Quasar and handling multiple countries as Lead. The client is World Leader in Mobile device manufacturing. • Handling End-to-End projects for the client. Exposure to all the phases of Project Management, starting from the Initiate phase to the Post Deployment phase• Implementing the Project Management Principles and Methodologies set by client and ensure that it is followed across all the projects.• Preparation of Scope of Work (SOW), Milestones for the projects and Weekly Work In Progress (WIP) reports for all the projects. • Lead daily reporting & Weekly review on client calls. Knowledge transfer and Training delivery to team members. • Preparation of Project Plans for Campaigns. • Responsible and single point of contact for the DP’s (Digital Producers) of 14 countries. Also, responsible for Resource Leveling/Allocation, Time Management, Team Management, Project Deliveries, customer relationships, and conducting status meetings for whole ASIA Pacific Region (Covering 14 countries) and customer reviews. Show less

• Analysis: - Study client specifications as well as interacting with the client on a daily basis in order to check out exact requirements for the project, and track scope changes. • Resource Allocations: - Allocating the resources as per the need of the projects with the resource expertise. • Documentations: - Scope of Work (SOW), Milestones for the projects and Weekly Work In Progress (WIP) reports for all the projects.• Design & Development: - Designing the… Show more • Analysis: - Study client specifications as well as interacting with the client on a daily basis in order to check out exact requirements for the project, and track scope changes. • Resource Allocations: - Allocating the resources as per the need of the projects with the resource expertise. • Documentations: - Scope of Work (SOW), Milestones for the projects and Weekly Work In Progress (WIP) reports for all the projects.• Design & Development: - Designing the appropriate workflow, User Journey and Functional structure document.• Testing & Support: - Testing and catering to changes required by the client as well as problems encountered if any. • Driving self sufficiency amongst the team by leveraging best practices by maintaining high consistency through knowledge gage and daily team huddles• Mentoring team to be groomed as emerging leaders, with a good turnaround Show less

I worked there as a Team Lead - Flash Development. I worked there on various Games, Flash Applications, Applets.