Head Of Product
CurrentRecognizing the importance of alignment, I fostered a collaborative environment at Apxor, bridging the gap between inside sales, sales, and product teams. This collaboration resulted in:- Streamlined Sales Enablement: By working with sales and product stakeholders, we refined the sales process and developed impactful collateral, ultimately improving the customer journey.Furthermore, I played a key role in shaping the Go-To-Market (GTM) strategy, ensuring the product reached its target audience with a clear value proposition. This included activities such as:- Competitive Analysis: Analyzing competitor offerings and positioning Apxor for differentiation.- Product Messaging: Crafting compelling product messaging that resonated with potential customers.I also spearheaded several initiatives that directly impacted the platform's success:- User Research: Conducted user research to understand customer pain points, inform product development, and ensure the platform addressed real-world challenges.- Product Development: Led the product development process, prioritizing features, managing the product backlog, and ensuring the platform delivered a seamless user experience.- Partnership & Integration Strategy: Explored and facilitated partnerships and integrations with complementary products like Amplitude and Mixpanel (product analytics), MoEngage and CleverTap (marketing automation), Branch, Adjust, and Appsflyer (attribution). This expanded our ecosystem and unlocked new value propositions for our customers.