Prabina Adhikari Email & Phone Number

Canberra, Australian Capital Territory, Australia

Canberra, Australian Capital Territory, Australia

• Advising executives, partners, and affiliates on marketing strategies and campaigns to reach target markets, creating consumer awareness, and effectively promoting the attributes of services• Liaising with company stakeholders and partners including sub-agencies, education providers, and insurance providers• Monitoring marketing campaigns to tap new student market and to disseminate information about programs and fees of different education providers• Continue to drive revenue and customer growth within the allocated digital and traditional channels• Create social media contents and manage all the social media platforms such as Facebook, Instagram, and Tiktok to drive customer engagement• Prepare a wide range of marketing materials, analyze trends of social media responses and social media engagement• Ensure company site content reflects brand DNA and work closely with different teams to ensure the site is optimized for conversion and SEO• Oversee the management of website performances, maximizing digital conversion, multi-device strategy, and overall optimization• Regular reporting with analysis for data-driven decisions and strategy to continuously drive sales• Stay updated on digital market trends, competitor activities, and strategies and promotions• Analyzing data regarding consumer patterns and preferences• Advising on all elements of marketing such as product pricing, advertising and its associated cost, and sales promotion• Coordinating the production of advertising campaigns involving specialized activities, such as artwork, copywriting, sponsorships, and media placement, within time and budget constraints

• Responsible for meeting all financial KPI's (Revenue and Margin budget for all the categories)• Managing & Maximizing Own Buy Stock of the company to reduce inventory, finalizations of seasonal mark downs and clearance.• Evaluating and managing of stock, sales and profit of sales events• Monitoring slow sellers and taking action to reduce prices, set promotions or write off as necessary - work in conjunction with Buying team to find Best Avenue to clear stock.• Forecasting profits and sales, and optimizing the sales volume and profitability of designated product areas• Help create, develop & execute sales calendar and promotional strategies for Australia, New-Zealand and Asian markets for all Own Buy Stock.• Built & enhanced key relationships across multiple functions globally: buying, marketing, customer acquisition, graphics, operations, IT, finance.• Analysing current business trends, market data, forecasting sales, and recommending appropriate course of action to maximize sales, gross margin, and merchandise turnover• Actively trading on the website, analysing sales performance and building strategies to maximize sales opportunities.• Provide buyers with visibility on sales performance and help shape their decisions on future product purchases. Achievements:• Promoted from Sales coordinator to Ecommerce Coordinator within four months of joining the company• Increased Inventory turnover by 10%• Increased Returns turnover by 5% and sales by 15%

Baulkham Hills, New South Wales, Australia

• Dealing with the clients and the suppliers• Maintaining and updating the filing system• Create, develop and execute promotional strategies and campaign to gain new clientele • Engage and build clientele through their social media platforms• Strategize new promotions to attract new clientele and retain existing customers• Use Mailchimp to engage the customers on a regular basisAchievements: • Build social media platforms• Mother’s Day promotion that resulted in 15% increase in current database• Building customer database through Cliniko• Increase in customer referrals• Introduce CRM leading to more tailored promotions

Master Of Management, Marketing

Bachelor Of Commerce (B.Com.), Business/Commerce

Activities and Societies: Member of COMSOC(Commerce Society),General Secretary-FOSTAS(Foreign Students Association)

Senior High, Business/Commerce, General

Advance Diploma Of Leadership & Management, Management

Master'S Degree, Business Administration And Management, General