Digital Marketing Associate
New Delhi, Delhi, India
• Assisted in implementing social media marketing campaigns and later developed them myself.• Monitored SEO activities and managed a team of interns to enhance On-Page activities. • Conducted keyword research, optimizing website content, meta tags, and headings to improve organic search rankings. Monitoring website traffic and keyword rankings and making recommendations for SEO improvements.• Developed and executed email marketing campaigns, including creating email templates, writing compelling copy, managing subscriber lists, and analysed email campaign performance.• Maintained the company's presence on all social media platforms including content scheduling, community management, and engagement with followers. Monitored social media analytics and reporting on performance.• Traced and analysed key metrics and performance indicators of digital marketing campaigns using tools like Google Analytics. Prepared regular reports to evaluate campaign effectiveness and provided insights and recommendations for improvement. • Conducted market research to identify industry trends, customer preferences, and competitor strategies. Used market insights to inform digital marketing campaigns and improve targeting and messaging.