Prab Marwah Email & Phone Number

Los Angeles, Ca, Us

∙ Lead the Marketing and Growth functions at Unblocked. Responsible for developing all campaigns and initiatives from strategy all the way through execution. ∙ Grew account sign-ups and customer base through user acquisition initiatives. ∙ Launched several partner campaigns with brands such as Billboard, Intel, and Primary Wave Music.

∙ Owned the strategy and execution of a full-scale rebrand from MomentRanks to Collective.xyz.∙ Created a growth experimentation roadmap for Product and Marketing.∙ Built a partnerships program for creators and NFT projects.∙ Developed a multi-channel marketing strategy and audited site for SEO opportunities

Santa Monica, Ca, Us

∙ As the first full-time marketing hire, I ran the performance marketing team and helped grow the overall marketing department to seven full-time employees.∙ Developed infrastructure for marketing data and attribution.∙ Managed a multimillion-dollar budget to generate tens of thousands of qualified leads and new customers.∙ Responsible for developing content strategy across paid media.∙ Worked with vendors and agencies to execute against overall strategy.

Santa Monica, Ca, Us

∙ First senior member of the account management team, working directly with top-tier creators, artists, and celebrities. ∙ Secured key creator partnerships for our platform and executed against omnichannel marketing strategies and activations. ∙ Spearheaded the development of all educational content and marketing collateral for client success. ∙ Managed a team of three account managers.

Culver City, California, Us

• Own the development of our influencer marketing program for Omaze's new line of business. Generated seven figures in revenue at a 3x ROAS in eight months.• Analyze key audience metrics, revenue data, and other KPIs to develop, present, execute, and support audience development and monetization strategy across multiple channels on a variety of digital platforms including Facebook, Twitter, Instagram, and YouTube.• Provide key digital audience and revenue performance insights and recommendations supported by data to inform content and channel management strategy.• Redefine process for Omaze campaigns by creating playbooks and marketing plan templates specific to vertical and tier.• Focus on overall marketing strategy both pre and post-launch by working with internal key stakeholders on business development and partnerships, as well as external stakeholders.

Culver City, California, Us

• Owned social strategy on 270+ campaigns with A-list talent and entertainment properties.• Project managed viral social campaigns and responsible for deliverables (copy, tracking links, media) for partners on each campaign. • Developed integrated marketing strategies in tandem with the Partnerships Lead on all top tier campaigns.• Worked with Design and Content teams on brainstorming new creative to test across platforms.• Responsible for discovering new platforms and opportunities to drive additional revenue and awareness.• Tracked key insights from social to utilize for future campaign optimizations across all departments.

Culver City, California, Us

• Developed content marketing strategies and calendars for social media on 40+ campaigns with A-list talent and entertainment properties.• Oversaw and managed the creation of social deliverables (copy, tracking links, media) for partners on each project. • Collaborated across departments to formulate tests that affect acquisition, activation, and revenue.• Produced creative assets for partners using Adobe Illustrator, Photoshop, After Effects, and Flixel• Tracked key insights from social to utilize for future campaign optimizations across all departments.

Culver City, California, Us

• Drove donations for our charity partners through social media on 19 campaigns • Focused on content strategy through a marketing lens• Leveraged data to increase sessions and conversions on site• Designed images for partners on Adobe Illustrator and Photoshop• Responsible for influencer outreach to increase awareness and impressions for our campaigns.• Coordinated with team members, partners, and stakeholders to ensure insights we derive from social media are available for future campaign optimizations across all departments.Omaze is a global charitable giving platform that democratizes traditional auction-giving by offering everyone the chance to have once-in-a-lifetime experiences for a small donation. Through Omaze, people from 170 countries have donated to over 150 charities, driving awareness, raising funds for charities, and creating social impact.We serve celebrities, athletes, influencers and major entertainment properties by utilizing storytelling through original content, digital marketing, and data analytics. This provides charities fun and easy ways to raise money and awareness for causes that have a positive and lasting impact around the globe.

Torrance, Ca, Us

• In-house media and content producer (digital, film, print)• Wrote 120+ blogs on company website• Social media copywriting and community management • Utilize Adobe Photoshop to edit 2000+ photos and create one-sheets• Create opportunities for brand integrations through our product placement program• Develop content marketing strategies and report to the Director of Digital Marketing• Generate leads to drive sales of services• Run and optimize paid campaigns on Google AdWords and social media platforms• Compile data from Google Analytics for monthly reporting• Design decks on Keynote• Script coverage and breakdown

Torrance, Ca, Us

• Social media copywriting for 4 clients on Facebook, Twitter, LinkedIn, Instagram, and Pinterest• Delivered 6 videos for clients, cut and edited with Final Cut Pro• Created and edited content with Adobe Creative Suite• Liaised with clients to discuss needs on their account• Collaborated and developed new marketing strategies• Conducted industry research and analysis

Beverly Hills, Ca, Us

• Developed experiential marketing strategies for a pre-launch startup• Managed and archived databases • Conducted electronic dance music industry research and analyzed over 4800 artists • Provided quality assurance and development on the back end of the website

Beverly Hills, Ca, Us

• Developed pre-launch marketing strategies• Updated and archived databases • Conducted industry research and analysis on 800+ concert venues in the US• Contributed to social media marketing

• Wrote reviews for new tracks, artists, and albums.• Researched and discovered up and coming artists and newly released music.

• Concierge services • Sports marketing • Customer relations

New York, New York, Us

• Distributed promotional items, engaged convention goers by developing TIME digital news platform memberships.

• Administrative responsibilities • Script coverage and breakdown• Worked within a $2K budget • Booked shoot locations

• Offer strategic planning services and working on a public relations campaign for a student-run nonprofit that offers micro-finance loans to small business startups.

Ontarioc, Ca, Us

• Marketed and targeted different demographics to increase revenue for clothing website Karmaloop.com

Bachelor Of Arts (Ba), Philosophy & Mass Communications

Film & Music Business

High School Diploma