Prabu Prakalathan Email and Phone Number
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I am a seasoned Digital Marketing and Business Operations Specialist with over 10 years of experience driving growth and delivering innovative solutions for SMEs across diverse industries. My expertise spans eCommerce, digital strategy, and CRM management, with a proven track record of optimizing operations, increasing revenue, and enhancing customer experiences.Throughout my career, I have led the development of digital marketing campaigns that consistently exceed performance goals while maximizing returns with minimal resource expenditure. My core competencies include UX design, web development, SEO/SEM, social media engagement, email marketing, and content creation. I also have a strong background in product photography and eCommerce platforms such as Shopify and BigCommerce.As the Founder and Managing Director of Lucrative Media, I have helped clients across various industries enhance their digital presence, grow revenue, and streamline business operations. My role involves crafting and executing digital transformation strategies that align with client goals, while managing cross-functional teams to deliver high-impact campaigns. I specialize in developing digital adoption plans as a certified CDAP Digital Advisor, ensuring SMEs can leverage cutting-edge technologies to remain competitive.Colleagues describe me as a results-driven leader with a hands-on approach, delivering solutions that are both strategic and creative. I’m adept at working closely with senior leadership and stakeholders to drive projects forward, often under tight deadlines and within strict budget constraints.I am currently exploring new opportunities where I can leverage my digital marketing and business strategy expertise to drive business transformation and growth. Please feel free to reach out via LinkedIn or by phone at: 437-606-4448.
Lucrative Digital Media
View- Website:
- lucrativemedia.ca
- Employees:
- 9
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Managing DirectorLucrative Digital Media Jan 2017 - Present100 Consilium Place, Suite 200•Generated $150K in annual sales by developing key partnerships with new business clients. •Demonstrate expertise in designing and delivering high-impact campaigns tailored to achieve the client’s strategic vision and business objectives while expanding their brand equity.•Establish, monitor, and maintain timelines, scopes, and budgets throughout the agency’s digital projects, in collaboration with outside vendors.•Train, motivate, and direct a team of eight developers, copywriters,… Show more •Generated $150K in annual sales by developing key partnerships with new business clients. •Demonstrate expertise in designing and delivering high-impact campaigns tailored to achieve the client’s strategic vision and business objectives while expanding their brand equity.•Establish, monitor, and maintain timelines, scopes, and budgets throughout the agency’s digital projects, in collaboration with outside vendors.•Train, motivate, and direct a team of eight developers, copywriters, videographers, graphic designers, and social media experts through producing content in alignment with client requirements. •Developed and implement strategic plan and operational process to help small businesses leverage organic marketing techniques to grow their brands digitally, including SEO, Web Development, Copywriting, Content Creation and UX Design centered on their target audiences. •Worked with Affiliated partners to provide a non-commission based SaaS Online Ordering platform to help restaurants serve their customers through curb-side pickups and delivery during COVID-19.•Executed a global talent acquisition strategy to outsource company’s web development needs to India and established best practices, processes, and policies for those third party vendors. •Cultivate and foster long-term business relationships with clients, vendors, and executives. •Provide strategic advice to clients so that they obtain an accurate view of the market and the company’s future.•Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities.•Ensure company policies and legal guidelines are communicated at all levels of the company and are strictly followed. Show less -
Marketing DirectorThe Canadian Centre For Refugee And Immigrant Health Care Feb 2017 - Dec 2021Toronto, Ontario•Employed control and authorization over the design and launch of a multi-channel digital marketing infrastructure aimed at acquiring and retaining donors.•Deployed and maintained the organization’s CMS (WordPress) as a central hub of communication for visitors and patients and to actively monitor user-engagement, thus improving rates.•Studied, assessed, and enhanced the SEO strategy, ultimately increasing traffic to over 48,000 active users annually and achieving the ranking of #1 on… Show more •Employed control and authorization over the design and launch of a multi-channel digital marketing infrastructure aimed at acquiring and retaining donors.•Deployed and maintained the organization’s CMS (WordPress) as a central hub of communication for visitors and patients and to actively monitor user-engagement, thus improving rates.•Studied, assessed, and enhanced the SEO strategy, ultimately increasing traffic to over 48,000 active users annually and achieving the ranking of #1 on SERP for immigrant healthcare and refugee clinics.•Incorporated a CRM which monitored donor interactions across multiple platforms, such as QuickBooks, MailChimp, Stripe, and Eventbrite, enabling the organization to consolidate and measure marketing KPIs.•Produced innovative marketing content, including copy, graphic designs, and videos, in order to raise brand equity across all social media handles.•Confirmed that press materials, social and website content, and other related media adhered to brand guidelines and marketing best practices.•Conceptualized, developed, and executed unique PPC and email marketing campaigns that increased donor engagement by 670% in 2020-2021•Developed and Deployed E-Ticketing system using WooCommerce for Events•Defined and oversaw marketing analytics, KPI's, dashboard and report creation to measure all aspects of program success including database optimization, campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance, channel and Donor engagement rates. Developed and provided tracking solutions for website and digital initiatives; provide website analysis insights and testing results.•Reviewed current marketing trends and advertisements to determine the effectiveness of different styles and strategies.•Analyzed sales numbers in comparison to the marketing budget in order to calculate the profit margin and identify the most effective campaigns. Show less -
Marketing ConsultantTaste Of Agra Oct 2018 - Mar 2020Cobourg, Ontario, Canada•Employed control and authorization over the design and launch of a multi-channel digital marketing infrastructure aimed at acquiring and retaining donors.•Deployed and maintained the organization’s CMS (WordPress) as a central hub of communication for visitors and patients and to actively monitor user-engagement, thus improving rates.•Studied, assessed, and enhanced the SEO strategy, ultimately increasing traffic to over 48,000 active users annually and achieving the ranking of #1 on… Show more •Employed control and authorization over the design and launch of a multi-channel digital marketing infrastructure aimed at acquiring and retaining donors.•Deployed and maintained the organization’s CMS (WordPress) as a central hub of communication for visitors and patients and to actively monitor user-engagement, thus improving rates.•Studied, assessed, and enhanced the SEO strategy, ultimately increasing traffic to over 48,000 active users annually and achieving the ranking of #1 on SERP for immigrant healthcare and refugee clinics.•Incorporated a CRM which monitored donor interactions across multiple platforms, such as QuickBooks, MailChimp, Stripe, and Eventbrite, enabling the organization to consolidate and measure marketing KPIs.•Produced innovative marketing content, including copy, graphic designs, and videos, in order to raise brand equity across all social media handles.•Confirmed that press materials, social and website content, and other related media adhered to brand guidelines and marketing best practices.•Conceptualized, developed, and executed unique PPC and email marketing campaigns that increased donor engagement by 670% in 2020-2021•Developed and Deployed E-Ticketing system using WooCommerce for Events•Defined and oversaw marketing analytics, KPI's, dashboard and report creation to measure all aspects of program success including database optimization, campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance, channel and Donor engagement rates. Developed and provided tracking solutions for website and digital initiatives; provide website analysis insights and testing results.•Reviewed current marketing trends and advertisements to determine the effectiveness of different styles and strategies.•Analyzed sales numbers in comparison to the marketing budget in order to calculate the profit margin and identify the most effective campaigns. Show less -
Console OfficerIntria Sep 2011 - Feb 2013199 Bay StreetThe primary objective was the safety and security of personnel on sight. In order to achieve this objective, highly meticulous procedures were implemented, some of which are classified. However monitoring the identification of individuals entering the controlled area, dispatching contractors for regular service request, DVR monitoring and performing administrative duties were among many responsibilities that the job entailed as well.
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Content Verification ClerkIntria Sep 2009 - Sep 2011199 Bay Streetverified and balanced work received against client transaction reports to ensure accuracy and resolved issues as requested. Processed adjustments and foreign exchange using an in house system used to balance and record totals. Created and implemented an electronic coin registering program that manages the departments’ daily coin intake as well as performed clerical duties such as filing, photocopying and dispatching supplies to ensure the department’s efficiency.
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BartenderThe Underground Aug 2011 - Jul 20124700 Keele St.Bar tended vast venues late nights to happy patrons while maintaining an exceptional cash balance and serving a variety of complicated cocktails. Furthermore, checked and monitored customers’ consumption and used sound judgement while serving alcoholic beverages to patrons.
Prabu Prakalathan Skills
Prabu Prakalathan Education Details
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York University7.5 -
R.H King Academy
Frequently Asked Questions about Prabu Prakalathan
What company does Prabu Prakalathan work for?
Prabu Prakalathan works for Lucrative Digital Media
What is Prabu Prakalathan's role at the current company?
Prabu Prakalathan's current role is Managing Director at Lucrative Digital Media.
What is Prabu Prakalathan's email address?
Prabu Prakalathan's email address is pr****@****live.ca
What is Prabu Prakalathan's direct phone number?
Prabu Prakalathan's direct phone number is +164753*****
What schools did Prabu Prakalathan attend?
Prabu Prakalathan attended York University, R.h King Academy.
What are some of Prabu Prakalathan's interests?
Prabu Prakalathan has interest in Economic Empowerment, Politics, Education, Poverty Alleviation, Science And Technology.
What skills is Prabu Prakalathan known for?
Prabu Prakalathan has skills like Teamwork, Leadership, Artistic Vision, Creative Direction, Public Speaking, Customer Service, Time Management, Seo, Html5, Javascript, Ruby On Rails, Social Media Marketing.
Who are Prabu Prakalathan's colleagues?
Prabu Prakalathan's colleagues are Prabu Prakalathan, Viji Than.
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