Prabu Prakalathan Email & Phone Number

100 Consilium Place, Suite 200

•Generated $150K in annual sales by developing key partnerships with new business clients. •Demonstrate expertise in designing and delivering high-impact campaigns tailored to achieve the client’s strategic vision and business objectives while expanding their brand equity.•Establish, monitor, and maintain timelines, scopes, and budgets throughout the agency’s digital projects, in collaboration with outside vendors.•Train, motivate, and direct a team of eight developers, copywriters,… Show more •Generated $150K in annual sales by developing key partnerships with new business clients. •Demonstrate expertise in designing and delivering high-impact campaigns tailored to achieve the client’s strategic vision and business objectives while expanding their brand equity.•Establish, monitor, and maintain timelines, scopes, and budgets throughout the agency’s digital projects, in collaboration with outside vendors.•Train, motivate, and direct a team of eight developers, copywriters, videographers, graphic designers, and social media experts through producing content in alignment with client requirements. •Developed and implement strategic plan and operational process to help small businesses leverage organic marketing techniques to grow their brands digitally, including SEO, Web Development, Copywriting, Content Creation and UX Design centered on their target audiences. •Worked with Affiliated partners to provide a non-commission based SaaS Online Ordering platform to help restaurants serve their customers through curb-side pickups and delivery during COVID-19.•Executed a global talent acquisition strategy to outsource company’s web development needs to India and established best practices, processes, and policies for those third party vendors. •Cultivate and foster long-term business relationships with clients, vendors, and executives. •Provide strategic advice to clients so that they obtain an accurate view of the market and the company’s future.•Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities.•Ensure company policies and legal guidelines are communicated at all levels of the company and are strictly followed. Show less

Toronto, Ontario

•Employed control and authorization over the design and launch of a multi-channel digital marketing infrastructure aimed at acquiring and retaining donors.•Deployed and maintained the organization’s CMS (WordPress) as a central hub of communication for visitors and patients and to actively monitor user-engagement, thus improving rates.•Studied, assessed, and enhanced the SEO strategy, ultimately increasing traffic to over 48,000 active users annually and achieving the ranking of #1 on… Show more •Employed control and authorization over the design and launch of a multi-channel digital marketing infrastructure aimed at acquiring and retaining donors.•Deployed and maintained the organization’s CMS (WordPress) as a central hub of communication for visitors and patients and to actively monitor user-engagement, thus improving rates.•Studied, assessed, and enhanced the SEO strategy, ultimately increasing traffic to over 48,000 active users annually and achieving the ranking of #1 on SERP for immigrant healthcare and refugee clinics.•Incorporated a CRM which monitored donor interactions across multiple platforms, such as QuickBooks, MailChimp, Stripe, and Eventbrite, enabling the organization to consolidate and measure marketing KPIs.•Produced innovative marketing content, including copy, graphic designs, and videos, in order to raise brand equity across all social media handles.•Confirmed that press materials, social and website content, and other related media adhered to brand guidelines and marketing best practices.•Conceptualized, developed, and executed unique PPC and email marketing campaigns that increased donor engagement by 670% in 2020-2021•Developed and Deployed E-Ticketing system using WooCommerce for Events•Defined and oversaw marketing analytics, KPI's, dashboard and report creation to measure all aspects of program success including database optimization, campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance, channel and Donor engagement rates. Developed and provided tracking solutions for website and digital initiatives; provide website analysis insights and testing results.•Reviewed current marketing trends and advertisements to determine the effectiveness of different styles and strategies.•Analyzed sales numbers in comparison to the marketing budget in order to calculate the profit margin and identify the most effective campaigns. Show less

Cobourg, Ontario, Canada

•Employed control and authorization over the design and launch of a multi-channel digital marketing infrastructure aimed at acquiring and retaining donors.•Deployed and maintained the organization’s CMS (WordPress) as a central hub of communication for visitors and patients and to actively monitor user-engagement, thus improving rates.•Studied, assessed, and enhanced the SEO strategy, ultimately increasing traffic to over 48,000 active users annually and achieving the ranking of #1 on… Show more •Employed control and authorization over the design and launch of a multi-channel digital marketing infrastructure aimed at acquiring and retaining donors.•Deployed and maintained the organization’s CMS (WordPress) as a central hub of communication for visitors and patients and to actively monitor user-engagement, thus improving rates.•Studied, assessed, and enhanced the SEO strategy, ultimately increasing traffic to over 48,000 active users annually and achieving the ranking of #1 on SERP for immigrant healthcare and refugee clinics.•Incorporated a CRM which monitored donor interactions across multiple platforms, such as QuickBooks, MailChimp, Stripe, and Eventbrite, enabling the organization to consolidate and measure marketing KPIs.•Produced innovative marketing content, including copy, graphic designs, and videos, in order to raise brand equity across all social media handles.•Confirmed that press materials, social and website content, and other related media adhered to brand guidelines and marketing best practices.•Conceptualized, developed, and executed unique PPC and email marketing campaigns that increased donor engagement by 670% in 2020-2021•Developed and Deployed E-Ticketing system using WooCommerce for Events•Defined and oversaw marketing analytics, KPI's, dashboard and report creation to measure all aspects of program success including database optimization, campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance, channel and Donor engagement rates. Developed and provided tracking solutions for website and digital initiatives; provide website analysis insights and testing results.•Reviewed current marketing trends and advertisements to determine the effectiveness of different styles and strategies.•Analyzed sales numbers in comparison to the marketing budget in order to calculate the profit margin and identify the most effective campaigns. Show less

199 Bay Street

The primary objective was the safety and security of personnel on sight. In order to achieve this objective, highly meticulous procedures were implemented, some of which are classified. However monitoring the identification of individuals entering the controlled area, dispatching contractors for regular service request, DVR monitoring and performing administrative duties were among many responsibilities that the job entailed as well.

199 Bay Street

verified and balanced work received against client transaction reports to ensure accuracy and resolved issues as requested. Processed adjustments and foreign exchange using an in house system used to balance and record totals. Created and implemented an electronic coin registering program that manages the departments’ daily coin intake as well as performed clerical duties such as filing, photocopying and dispatching supplies to ensure the department’s efficiency.

4700 Keele St.

Bar tended vast venues late nights to happy patrons while maintaining an exceptional cash balance and serving a variety of complicated cocktails. Furthermore, checked and monitored customers’ consumption and used sound judgement while serving alcoholic beverages to patrons.

Bachelor Of Arts (Ba) Double Major, Psychology And Law & Society., 7.5

Took several electives in business, including Accounting, Marketing & Operational Management.

Education record