Leading and influencing the organization towards favorable growth, designing and directing strategies that support and enhance the organizational operations. Managing company assets, optimizing financial operations, providing leadership to all staff, establishing business goals, ensuring tax compliance, advising the board of directors on organizational activities, overseeing and streamlining daily operations, improving staff performance, and executing special business projects. Helping the organization in promoting its mission and objectives, maintaining positive relationships with internal and external stakeholders, achieving organizational goals, and maintaining sound financial practices.

Building the brand identity and online presence through the creation and dissemination of multimedia content online. Growing an online community and tracking the community's growth. Formulating cross-platform content strategies and managing a content team. Provide editorial, creative and technical support to team members. Tracking web analytics to ascertain content engagement levels.

Creating and curating engaging content. Effectively utilising company’s social media and blogs. Creating and distributing press releases. Building and updating media lists and databases. Scheduling, coordinating and attending various events. Performing research and market analysis activities.