Managing a portfolio of sourcing categories and strategic sourcing projects of value approx. INR 250 Cr. For 36+ Channels for ZEE Network including ZEE 5 & Hipi, leading India ( West & North Zone) along with oversea strategic requirement - Singapore, UAE, Australia.Developing a sourcing strategy for each category. Establishing long-term agreements where feasible to reduce transactional work and obtain optimal quality, service, price, and other terms. Partner with global and regional programs and offices to drive procurement through the team and eliminate unmanaged spend. Developing world-class partnerships with global and regional suppliers and other organizations.

* Planning marketing procurement strategy, building marketing procurement system and establishing supplier database* Exploring and initiating high quality marketing resources: Media, Video, Events, PR, etc. * Optimising the process and strategy to increase the efficiency of procurement activity, and enhancing marketing impact* Benchmarking, nurturing and managing agency vendors and partners * Leading commercial negotiation, cost control, quality control, execution follow up, and performance evaluation for partners * Ensuring cost control target and business objectives are met with optimal cost. Responsible for P/L ledger management of marketing spends for India region* Contract and payment management support for strategic partnerships and IP related services

Integrated media planner working for the following brands:•Alcon Laboratories •Novartis Pharma•OnePlus Phones•Visa Cards

• Traditional Media Planner for Star Channels Cluster & Hotstar India.• Handling Pan-India TV campaigns.• Monitoring TV campaigns pre & post execution.• Data analysis & interpretation. • Providing strategic solutions to the client for reaching audience accross TG.

• Working as Management Trainee for the Volkswagen India account.• Maintaining monthly media competition deck.• Assisting the team with research & making various presentation decks.• Working on heavy data & trend analysis.• Handling T.V. & Radio campaigns autonomously. The radio campaign also included the task of getting the creative made by radio stations with different renditions & coordinating with the client for necessary approvals.• Assistance on print campaigns, coordinating with event houses & OOH third-party agency for timely display of exhibits at auto-events, mall-activation.• Coordinating with channels for brand collaboration’s execution.

• Handling a brand across all social media platforms.• Making content and getting necessary approvals from clients on a weekly basis.• Brand engagement through twitter contests.• Competition analysis.• Engaging and tapping new customer by interactions via Twitter.• Making monthly reports for clients.