Prachi Pawar Email & Phone Number

Pune, Maharashtra, India

Established brand standards and developed branding and marketing strategies to enhance brand recall and brand visibility, effectively communicating the brand for Chicken Vicken and Elicious.Increased eCommerce sales and brand visibility for Elicious through targeted campaigns on Blinkit and a visibility campaign on Amazon. Created and managed comprehensive marketing calendars, executing marketing strategies that included lead generation and ad campaigns, ensuring timely execution of initiatives to drive cost-effective ROI and increase brand value and awareness. Led the design and production of creative assets, advertisements, promotional materials, and in-store marketing displays, enhancing store branding and consumer engagement. Developed various SOPs for packaging development for retail products, establishing a smooth packaging development process that aligned with brand objectives. Analyzed consumer insights and market trends, identifying growth opportunities and monitoring publicity, media usage, and competitor activities to inform strategic decisions.

Belgium

Led comprehensive market research and analysis, meticulously formulating and executing an expansion strategy into new channels and locations, resulting in increased market presence and revenue streams. Fostered robust customer relationships by actively engaging with potential clients across diverse channels, participating in sales meetings, and effectively communicating the value proposition of Moqqi Foods. Spearheaded product development and brand strategy objectives for the frozen baked veggie snack by implementing innovative strategies.

Pune, Maharashtra, India

Experienced a real work-life and struggles of a startup company. Worked as a market research intern at Utopic Tech, and gained a wide knowledge of biosensors and biomedical devices. Conducted marketing and product development to introduce a new biomedical device that supports healthcare and management. Assisted in project management and introduced a brand strategy by performing market research and collaborating with the R&D to develop new product innovations. In addition, received practical training in conducting a comprehensive literature review on a specific topic and gained knowledge of how documentation and procurement are handled within a company.

Goa, India

Interned for the company as a Social Media Marketing intern. Monitoring the efficacy of the company's social media accounts such as Instagram and Facebook. Produced influence initiatives, published posts, and hosted international events with photo and video sessions, including electronic events.

Pune, Maharashtra, India

Worked as an internship trainee at the Innovation Research Center( IRC) lab at Serum Institute of Pune. Acquired a vast knowledge about vaccines and its types. Received a hands-on experience over complex instruments like HPLC, Lyophilizer, Akta Explorer (For Affinity Chromatography, Ion- Exchange Chromatography), and so on.

Master Of Business Administration - Mba, Food And Agribusiness Management

Msc And Mba, Food And Agribusiness Management (Fam)

Bachelor Of Technology - Btech, Bioengineering And Biomedical Engineering, 8.5

Activities and Societies: Dance, Bharatanatyam Classical Dance, Guitar, Singing, Doodling