One of the largest national multicultural advertising agencies in Canada with a portfolio of clients like TELUS, Toyota etc• Lead media campaigns and PR initiatives for brands TELUS and Koodo for Newcomer and Multicultural portfolios• Responsible for developing integrated communication plan that includes media planning, creative ideas, multicultural insights and in-language communications.• Manage key client relationships and act as a key stakeholder for Account management team.• Oversee end-end execution of multiple campaigns from strategy to post-campaign reporting to achieve business objectives and delivering on the set KPI benchmarks.• Work in sync with multiple stakeholders and multiple clients and partners across the portfolio.• Coach, oversee account managers collaborate with media strategist and creative team to develop inspiring campaigns.

• Onboarded new business clients with high investment potential to Google’s digital growth program and managed active monthly 300+ B2B pipeline of clients on salesforce in North America• Met quarterly sales pitch and revenue targets by providing solution-based consultation to C-level and senior executives• Monitor, evaluate industry trends, research customer drivers, achieve weekly KPI’s and success metrics. • Proficient in working with brand marketers, advertisers, agencies and influence C-level stakeholders

Evaluated and partnered companies consisting of technology partners, fintech’s, govt regulators, accelerators within by building relationships and networking with key decision makersLead team of business analysts, agencies and worked with cross functional teams such as marketing, business, legal, compliance, audit to develop mobile app for credit card customers and an employee engagement appCreated content for website, prepared presentation decks and written case studies for API developer portal

FinTech Discovery- Identify and collaborate with new FinTechs & Startups to drive continuous innovation as part of Centre of Excellence (CoE) initiative by Bank.Alliances & Partnerships: Managing new partnerships with FinTechs and opportunities to collaborate or sponsor Events/Conferences/ Hackathons in area of Finance and Emerging Technology.Business Analyst- Managing a team of developers & testers for HR- Tech applications like Oracle Fusion, Talaeo, Intranet portals etc to provide solutioning to business teams- Worked with API banking team for overseeing Api integration with fintechs- Managing the project delivery of mobile application for credit card holders

• Develop and manage social business roadmap with a strategy for marketing, product & customer experience • Monitor product/ campaign performance w.r.t business ROI, driving usage and adoption• Co-coordinate with stakeholders across the company to ensure its effectiveness and ensure adoption of relevant social media techniques & tools• Source and manage relationships with social media partners to support and develop commercial opportunities. • Advocate & evangelize Mobile Collaboration, Employee Advocacy programme within the organization • Research vendors and understand impact of new social/digital tools within the organization• Worked with new media technologies such as AI ( Artificial Intelligence, ChatBots), IOT ( Internet of Things), NFC ( New- Field Communication)• Set-up and managing Digital Command Centre for monitoring of social media conversations and provide real-time intelligence to business stakeholdersProjects Undertaken: Digital Command Center, Employee Social Advocacy Programme, EmployeeMobile Collaboration, Facebook WorkPlace, Customer Refferal Programme, Social Media LoyaltyProgrammeAwards: 1) Golden Peacock Innovation Management Award 20172) Digital Leadership and CIO Awards- Best Social Media Project3) Kamikaze Employee Engagement Award- Best Use Of Innovation in Employee Engagement4) BFSI Digital Innovation Award- Enterprise Mobility5) ET Now- MODI awards- Internal Collaboration 2018

Social Media Marketing• Manage end-to-end-conceptualization to execution of campaigns/ projects on social media platforms • Set up operational processes, benchmark campaign performance &deliver against KPIs to achieve business targets • Solid understanding of third party tools such as Oracle SRM, One-Direct, Radian6, Simply360, SocialMention, Hootsuite etc• Managed digital communications, customer acquisition campaigns (CA$10-30 mil budget), market research, social media customer contact centre, brand marketing and strategy presentations to senior management• Launched media campaign that grew MasterCard credit card sales by 25% and won a global Shorty's award• Ranked amongst top 50 Social Media Brand Marketers, by leading online publication in India and also won Top 30 under 30 social media professionals.Online Reputation Management• Manage customer response across all social media channels and App store alongwith competitor listening to derive business insight• Manage online crisis situations and co- ordinate with internal stakeholders for quick resolutionsPaid Advertising• Responsible for media planning for Facebook/Twitter/Linkedin platforms (1 cr-10cr) for lead generation and brand campaigns • Manage customer acquisitions campaigns, App install campaigns on social media Featured Campaigns1) First user voted Valentine's Day story via Twitter Poll http://bit.ly/SocialS112) SmartBuy campaign: #SignsOfSmartShopper http://bit.ly/SocialS123) Most active brand on Social Media for Customer Response http://bit.ly/SocialS74) Most Social Bank in India http://bit.ly/SocialS95) Top 5 Socially Devoted Facebook Brands http://bit.ly/SocialS106) Brands on SocialMedia: Friendship Day http://bit.ly/SocialS4

• Lead and manage a team of Social Media executives to successfully plan and execute brand campaigns • Strategy planning and creation of interesting & engaging content (Articles, Snippets, Contests, Polls, Quizzes, etc) for brand campaigns • Manage the development videos, applications, microsites for client projects; ensuring timely creation & delivery • Assess social media marketing strategies to drive brand awareness and traffic to social media pages.Platforms currently working on: Facebook, Twitter, Linkedin, Foursquare,Pinterest,Google +, You tubeBrands: HDFC Bank, ITC Classmate, Future Generali, Lodha GroupFeatured Campaigns 1) ITC Classmate: Childrens Dayhttp://bit.ly/SocialS52) Future Generali: Daughter's Dayhttp://bit.ly/SocialS63) Best Social Media Campaign 2014http://bit.ly/bit.ly/SocialS14

• Creating interesting, engaging content and developing concepts with viral potential.• Managing Brand's Social media platforms and monitoring campaigns to ensure success of clients programs.• Content strategy and implementation to support campaigns.• Brainstorming with the team on creative avenues for project execution.• Preparing Reports for clients on a weekly, fortnightly & monthly basisPlatforms currently working on: Facebook, Twitter, Linkedin, Foursquare,Pinterest,Google +, You tubeBrands worked on: Pond's, Economic Times, HDFC Bank

• Worked with a team to develop marketing communications plan for new product launch.• Instrumental in strategically building up social networking channels across Facebook LinkedIn and Twitter for marketing.• Implemented email marketing campaign by using software such as mailchimp, batchbook.• Managed content development for website and other marketing material.• Worked on creating email marketing campaigns and managed customer management system.• Gained insight and understanding of marketing and business development in a highly creative design industry.

Working in a team at one of Sainsbury's busiest local store, I learned a great deal about consumer behaviour in a supermarket. I was able to observe the relationship between product campaigns and in-store promotions by observing consumer’s buying trends to buy products. I was also exposed to people from all walks of life, which has helped me develop excellent communication and customer service skills.

Working as sales consultant as a part of sales team, I was responsible for assisting customers with their purchases and to meet set target. I also managed customer queries and dealing with stocks over the telephone. This experience taught me about the importance of great customer service, and gave me valuable exposure to the retail process including pricing and distribution strategies.

• Generated enquiries by crafting creative e-mailers and running e-marketing campaigns.• Managed content writing, proof reading, and designing of brochures, e-newsletters presentations, website and other marketing materials.• Instrumental in restructuring and content development of company website.• Promoted the services of the company by participating in various trade shows, conferences and exhibitions.• Conducted consumer focus group surveys for consumer products.• Maintained and managed customer relationship management systems.• Liaised and networked with ad agencies and web developers.