● Worked with Business owners to understand their requirements for SFMC application to deliver personalized and predictive care.● Worked on setting up Custom branding like SAP (Sender Authentication Package) to configure RMM (Reply Mail Management), Sender Profiles, and Delivery Profiles.● Emails content building using AMP Script, HTML, CSS, DE Creation, A/B testing, dynamic/Static content for emails.● Experience in developing Customer journeys using multiple entry sources like Data extensions, Salesforce Data, API Event & Activities like Decision/Engagement Splits, Email/Mobile Send.● Experience in AMP script to develop Landing pages for Data Capture through forms, Custom Preference Centre.● Interacted with Business Analyst to Understand the Customer Requirements.● Involved in Requirement gathering, Analysis and Project Planning.● Created Organizations, Business Units, Groups their Relationships.● Created Custom entities, Custom Attributes based on their requirements.

Customized the newly set up Salesforce instance based on the requirements.● Data migration for which the team fetched the data and prepared it in accordance with the Salesforce requirements using SQL Server● Made the legacy system more agile and scalable to fit business growth potential● Involved in warming up the dedicated IP and executed the IP Plan for better delivery rates● Integrated Marketing cloud with Salesforce Sales & Service Cloud to leverage the data from Salesforce CRM Platform● FTP Integration was implemented to perform the data import, extract, file transfer activity using Automation Studio● Used Email Studio to create Data Extensions, Data Filters, queries and measures to accommodate custom scenarios, store subscriber's data and to segment data● Configured the Send Log data management to track the email sends information with best practice● Built and rigorously tested each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks● Used Content builder to create Dynamic content for subject lines and email content with personalization strings to target segmented audiences● Build multiple segmentations for target audience based on different criteria using Filter activity and SQL query activity in Automation Studio● Followed best practice scenarios to continuously improve open, clicks rates and to reduce the unsubscribe rates

● Daily Administration: Conducted routine tasks including user maintenance, page layout modifications, and creation of new fields, ensuring smooth day-to-day operations of the Salesforce environment.● Requirement Analysis and Implementation: Gathered and analyzed detailed improvement requests, effectively translating them into system changes and enhancements to meet business needs.● Process Automation: Leveraged Salesforce tools like Process Builder, Flow Automation, and validation rules to automate processes, streamlining workflows, and increasing operational efficiency.● Reporting and Dashboard Development: Developed and maintained custom reports and dashboards to provide actionable insights for informed decision-making and monitoring key metrics.● User Training and Skill Growth: Conducted comprehensive training sessions for new users, fostering Salesforce skill development across the organization to maximize platform utilization.● Documentation and Planning: Meticulously documented Salesforce customizations and proactively planned for upgrades, seasonal releases, and long-term projects to ensure seamless transitions and continued system improvements