Leading multiple projects on behalf of the company including -🚀 Component designs for BottomLine - a board game🚀 Website visual re-design for German Solutions🚀 Supporting the brand & stakeholders in fulfilling diverse visual design needs for various clients

🚀 Team Leadership & Extensive Design Experience : Led a team of 8 designers in the creation of visual assets for a variety of marketing campaigns, including landing pages, emailers, WhatsApp messages, e-books, brochures, pamphlets, social media posts, event collaterals, and performance ads.🚀 Cross-Functional Collaboration: Collaborated with product managers, engineers, and the marketing team to ensure that visual assets met the needs of users, aligned with brand messaging, and supported campaign goals. (Communication & Collaboration, UI/UX Design Considerations)🚀 Project Management & Efficiency: Adept at managing projects from inception to completion across a diverse range of media. Proven ability to meet deadlines while working efficiently within budgetary constraints.➡️ Software Proficiency: Adobe Creative Suite (Photoshop, Illustrator, Premier Pro, Adobe XD) & Figma➡️ Design Skills: Creativity & Innovation, Typography, Color Theory, Composition & Layout, Visual Communication, Branding & Identity➡️ Additional Skills: User Interface (UI) & User Experience (UX) Design Considerations, Communication & Collaboration, Problem-Solving & Critical Thinking, Attention to Detail, Staying Up-to-Date with Design Trends

🚀 Team Leadership & Mentorship: Led a team of 4-6 designers, spearheading design efforts across all marketing channels. Provided guidance and mentorship to junior designers, ensuring brand consistency and strong visual storytelling across multiple projects while adhering to tight deadlines. 🚀 Extensive Design Experience: Designed for a wide range of digital and print media, including web and app banners, push notifications, partnership banners, digital advertising, branding materials, social and mobile content, presentation decks, and more.🚀 Cross-Functional Collaboration: Collaborated effectively with product and content teams to develop viral content and craft unique static, GIF, and video designs for various marketing channels.🚀 Concept Development & Design Execution: Successfully translated creative briefs and abstract ideas into polished, impactful final designs.➡️ Additional Skills - Project Management, Adaptability, Mentoring & Team Leadership, Creativity, Communication & Collaboration, UI/UX Design Considerations

Leveraging my entrepreneurial spirit for over 5 years, I built a successful freelance practice, crafting personalized design and marketing solutions for a diverse clientele of over 50 clients. I specialized in brand identity development (logos, typography, illustrations) and visual storytelling, creating over 500+ unique, hand-crafted doodles for clients.Key Skills:➡️ Brand Identity & Storytelling: Developed distinct brand narratives and managed brand identity across various project types, including packaging design, marketing collaterals, children's book artwork, mascot & character design, merchandise & product illustrations.➡️ Marketing Campaign Development: Ideated and designed engaging marketing campaigns specifically tailored for branding and social media success. Proven ability to develop cohesive visual strategies across various platforms (website, social media) to achieve client goals.➡️ Marketing Collateral Design: Designed a comprehensive range of marketing collateral, including website banners, USP icons, and grid-model Instagram content, ensuring brand consistency and visual appeal. ➡️ Visual Storytelling & Design Execution: Translated client needs and objectives into captivating visual narratives through sketching, typography, and illustrations. ➡️ Project Management: Managed all aspects of client projects, from initial concept development to final delivery, ensuring projects met deadlines and budgetary constraints.

🚀 In a fast-paced agency environment, I thrived on creating impactful visual content to support a variety of advertising campaigns. I leveraged my design expertise to craft strategic and eye-catching visuals that achieved client goals and resonated with target audiences.Key Skills & Achievements:➡️ Website & Social Media Design: Conceptualized and designed high-performing website banners and engaging Instagram grid-model collateral to drive user engagement and brand awareness.➡️ Social Media & Advertising Creatives: Developed compelling social media creatives and advertising materials that aligned with overall campaign strategies and brand identity.➡️ Client Collaboration: Collaborated effectively with copywriters, account managers, and client teams to ensure designs effectively communicated campaign messages and met client objectives.➡️ Design for Performance: Understands the importance of design for user experience and engagement, focusing on creating visuals that not only look great but also drive results.

🚀I spearheaded the visual identity of a travel startup, crafting a cohesive brand (logo, typography, guidelines) and designing engaging social media content & marketing collaterals across all media.Key Skills:➡️ Brand & Social Media Design: Developed a strong brand identity & owned social media design strategy (Instagram grids, graphics, storyboards). ➡️ Marketing Materials: Designed comprehensive marketing materials & media creatives for seamless brand extension.➡️ Collaboration: Partnered with marketing & product teams to deliver impactful visuals aligned with campaign goals.

Triangle Films India, Bangalore's premier video production agency, is renowned for its QSE (Quality, Speed, Experience) approach. We transform creative visions into visually stunning realities, delivering top-tier productions on tight deadlines.Key Achievements:🚀 Secured partnerships with marquee brands like Amazon, Myntra, Flipkart, Adidas, Kingfisher, and Central.🚀 Grew brand awareness and client base in a short timeframe.Skills:➡️ Sales & Marketing Leadership: Developed and implemented successful sales & marketing strategies for a leading video production agency.➡️ Client Relationship Management: Built and maintained strong relationships with key clients across diverse industries. (Communication & Collaboration)➡️ Business Development: Identified and secured new business opportunities, resulting in significant client growth.

VelvetCase, a leading online platform curating exquisite jewelry from global independent designers, trusted me as their Social Media & Brand Consultant. I spearheaded initiatives to elevate their brand image, cultivate customer loyalty, and drive consumer confidence in online jewelry purchases.Key Achievements:🚀 Brand Positioning & Strategy: Crafted a comprehensive social media strategy, solidifying VelvetCase as a trusted source for exceptional jewelry design.🚀 Customer Retention & Engagement: Increased customer retention through targeted social media campaigns, fostering a strong online community.🚀 Consumer Awareness & Education: Educated consumers about the benefits and ease of buying online with engaging content & influencer partnerships.🚀 Product Placement & Storytelling: Developed compelling product placement strategies across platforms, showcasing the unique stories and artistry behind each designer's work.Greatest milestones in this learning expedition are-➡️ Breaking Social Stigma - http://bit.ly/BreakingSocialStigma➡️ World Cancer Day- http://bit.ly/WorldCancerDay-VC➡️ Priyanka at Oscars- http://bit.ly/PriyankaAtOscars-VC , and many more.

🚀 I honed my social media skills at Grabhouse, crafting engaging content, managing communities, and analyzing campaign performance across platforms. Assisted with social media advertising and collaborated with the marketing team to integrate social media with broader marketing initiatives.🚀 Campus Ambassador Program Management: Orchestrated, supervised, and managed the "Grabhouse Campus Ambassador" initiative, recruiting over 80 student ambassadors from 40+ colleges across Delhi, Mumbai, Hyderabad, Pune, and Bangalore.🚀 Business Development Optimization: Analyzed the business development team's workflow and researched efficiency improvements. Implemented strategies including weekly training sessions, one-on-one coaching, and communication/soft skills development.🚀 Cross-Functional Collaboration: Collaborated extensively with SEO, SMO, and Marketing teams, contributing to overall marketing efforts.🚀 Content & Training Development: Created training modules for staff and the business development team, facilitating knowledge transfer and skill development.🚀 Marketing Strategy & Campaign Development: Partnered with the Marketing Head to develop marketing proposals, plans, points of interest, and unique digital campaign ideas, including content and themes.