Prachi Bhatnagar Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Developed go-to-market strategies and data-driven media plans utilizing content, email, social media paid and organic channels for Arbor Memorial and its branches to generate leads.• Implemented Lead Generation Ads resulting in over 2000 leads yearly at an average CPL of $80-$120 with the lowest CPL at $20.• Clocked yearly revenue at 5x ROI with sustained marketing efforts.• Created and implemented media plans for multiple branches to generate leads.• Generated a 177% uplift in organic traffic to the website in 2 years through integrated marketing campaigns.• Revamped social media paid and organic strategies resulting in a 100% increase in goal completions. • Setting up, testing, managing and monitoring campaigns across a variety of digital channels, helping to increase awareness for our communities and then push them to lower funnel campaigns.• Using Value based audiences and Website Audiences to retarget customers with conversion objectives.• Monitoring and responding to consumer comments, questions, and feedback across social and third-party review platforms.• Working with the marketing team to create compelling landing pages and targeted content.• Collaborating with the SEO team lead to refine and optimize the company’s SEO strategy.• Coordinate content for the social media properties, website, blog, emails and nurturing programs.

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Enhance the image of Blazeclan North America, an AWS Premier Partner by supporting and optimizing digital marketing programs.• Oversee the development of proposals, bids, quotations for public sector RFPs.• Coordination of first-level sales meetings and create supporting documents and presentations.• Other activities include- Monitor and manage social media communities and development of editorial calendars, develop various digital marketing materials, sourcing images, and artwork, collating content and updating online assets.• Create and execute strategic and measurable integrated marketing campaign plans for the event by working closely with the leadership teams at AWS, Microsoft, Google and Ingram Micro, including goals, messaging, call to action, and distribution channels.• Negotiate and execute contracts for large- and small-scale events.• Responsible for ordering and tracking event inventory include collateral, giveaways, etc.• Design and execute social media communication and content on Blazeclan’s channels and other relevant groups.

Toronto, Canada Area

Social Media•Responsible for the creation and management of all social media accounts.•Develop an editorial calendar, content management, monitoring and measuring the Marketing campaigns for social media channels. Content Marketing & CMS- WordPress•Design websites on WordPress- www.webimglobal.com and www.sidmandesign.ca from deploying it on the test environment to migrating it to production server with a turn around time of 1 month.•Planning an appropriate navigation system for the main topic areas and which technologies should be implemented: interactive forms, SEO, banners.•Create and manage original marketing approaches- content messaging, positioning strategies, digital or content marketing.Email Marketing•Build and launch live campaigns, marketing and sales emails using MailChimp and drip campaigns using Active Campaign.•Create and nurture campaign and its components including A/B test data segmentation rules, campaign documents, and reports•Maintain email calendars with accurate dates and manage the implementation of CAN-SPAM compliances, email opt-in and GDPR strategies along with workflow automation.Inside Sales - Business Development•Contacting the client via (cold calls, e-mails) and making the initial pitch for our services using HubSpot & following up on a regular interval.•Create and manage dynamic contact lists for focused and targeted lead generation efforts. •Mapping client’s requirements, creating new business opportunity in new and existing markets.Event Marketing•Identifying events, developing and implementing event planning systems to increase productivity.•Managing events from concept to completion; negotiating supplier/vendor contracts, event theme design, brand integration, logistical details.

Pune

Social Media• Build & manage the company’s social media profiles and presence. Design, Develop & Execute marketing calendar for the business on different social media campaigns.• Create shareable content appropriate for specific networks to spread both our brand & our content.• Run regular social promotions & campaigns & track their success measure, & analyze all initiatives to report on social media ROI.Event Marketing• Create & successfully drive awareness & adoption of Cloud through innovative & effective programs, targeted at the full spectrum of customers, such as user groups, events & tradeshows, webinars, CXO roundtables, account days, online marketing campaigns, lead generation programs & promotions.• Plan, develop, & execute marketing strategies across globally present offices.• Identify creative engagement activities to drive footfalls during the event & ensure MQLs are captured at every event.Inbound Marketing Operations• Develop a marketing plan that aligns with the overall business plan. Understand the business priorities for the area they are focused on to ensure maximum impact of marketing execution.• Align and support global content strategy and centralized demand generation plans. SEO, Review, improve and update corporate website content and Intranet content on a regular basis.• Drive overall program and content strategy, coordinate content reviews and approvals with local stakeholders to maximize local relevancy. • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.• Collaborate with the leadership team, AWS, and other partners like Microsoft, Facebook, Trend Micro to launch global thought leadership campaigns and content designed to gain the mindshare at C level.Email Marketing • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

My responsibilities included making lessons focused specifically at Indian school K-12 curriculum (NCERT) that are freely accessible, openly licensed documents and media useful for teaching, learning and assessment purposes.