Prachi Chamria Email & Phone Number

London, England, GB

London, GB

Key Responsiblities1) Global Digital Strategy: ownership of digital marketing strategy across all channels, with a particular focus on acquisition and retention channels. 2) eCommerce: own DTC eCommerce channel: general site updates, building new product pages, landing pages, on-site promotional strategy and campaign implementation.3) CRM Programme.

Englewood Cliffs, NJ, US

Key Responsibilities 1. Work with Marketing Director to agree on digital marketing strategy and Implement campaigns with the help of a media agency.2. Develop and manage annual brand campaigns ensuring they are integrated across the Marketing channel and wider business3. Produce Creatives to support the Campaigns across Palmer's with the help of an agency.

CH

• Key Accountability
• Promotion planning for the website working in partnership with the Digital and TV media teams
• Manage Offline & Print Budget Campaigns
• Produce Campaign-specific Online & Offline Creatives
• Manage onsite-remarketing campaigns
• Active Stakeholder in customer journeys from visit to checkout to fulfillment

CH

KEY ACCOUNTABILITY 1. Manage Proactiv+ for Amazon UK and Amazon DE - Develop plans and strategies to drive revenue growth for the online retail channel - Amazon- Manage content, merchandising, and promotions activities for the online retailer - Amazon2. Manage Offline & Print Advertisement - Outdoor Advertising, Product DIspatch, Off the Page, Direct Mail.

CH

1.Manage offline acquisition media – Outdoor Advertising, Product Despatch, Off the Page, Direct Mail etc.2. Support the Head of Customer Acquisition with identifying new offline channels and implementing tests accordingly.3. Produce creative briefs to support website with most effective messaging and promotions for conversion4. Provide weekly and monthly.

IN

• Key Accountability
• Assistance in Management of all marketing functions including brand management, product launch, advertising, marketing collateral, and events
• Procure and oversee all advertising campaign efforts to establish and maintain presence of brand in the marketplace
• Develop packaging, merchandising displays and promotional plans to support new and existing products
• Collaborated with trade marketing and sales team to create compelling and engaging sales support material to enhance sell-in and pull-through of products and promotions
• Analyzes market, consumer, and competitive information to set new product pricing and managing price on existing itemsKey Achievements1. New Product Development: Successfully developed and launched three new products.

Mumbai, Maharashtra, IN

KEY RESPONSIBILITIES1. Handle the tasks of developing creative advertising strategies for clients – ATL, BTL & Digital2. Responsible for monitoring and overseeing the development of creative messages foradvertisement3. Handle responsibilities of planning and executing advertising campaigns as per the requirementof client4. Coordinate and liaise with.

• Managed Apparel brands like - Thomas scott & Basil leafKey Responsibilities
• Briefing the creative team, allowing them to create an effective and well - targeted proposition for the client
• Responsible for monitoring and overseeing the development of creative messages for advertisement
• Coordinate and liaise with clients to discuss and identify their advertising requirements
• To set the overall communication strategy for the brand

Post - Graduation, Marketing & Merchandising

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