Prachi Chamria Email & Phone Number

London, England, Gb

London, Gb

Key Responsiblities1) Global Digital Strategy: ownership of digital marketing strategy across all channels, with a particular focus on acquisition and retention channels. 2) eCommerce: own DTC eCommerce channel: general site updates, building new product pages, landing pages, on-site promotional strategy and campaign implementation.3) CRM Programme: ​Develop and implement a full-fledged CRM programme to drive loyalty and engagement across both new and existing customer segments4) Performance Marketing: ​Execution of the paid search and affiliate marketing strategy to grow these channels. Maintenance of campaigns, optimisation, reporting and bid adjusting. 5) Analytics and Reporting:​ Dig into performance analytics across online channels, delivering regular reporting and campaign analysis.

Englewood Cliffs, Nj, Us

Key Responsibilities 1. Work with Marketing Director to agree on digital marketing strategy and Implement campaigns with the help of a media agency.2. Develop and manage annual brand campaigns ensuring they are integrated across the Marketing channel and wider business3. Produce Creatives to support the Campaigns across Palmer's with the help of an agency 4. Own the entire Influencer Marketing Process from identifying the right influencers to collaboration5. Set up New Products, manage Amazon advertising platform and Amazon store for Palmer's 6. Liaise with PR and Event agencies in line with the Marketing Calendar 7. Ensure measurement and monthly reporting on all Campaigns and Initiatives

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Key Accountability • Promotion planning for the website working in partnership with the Digital and TV media teams • Manage Offline & Print Budget Campaigns• Produce Campaign-specific Online & Offline Creatives• Manage onsite-remarketing campaigns • Active Stakeholder in customer journeys from visit to checkout to fulfillment• Monthly/Weekly campaign reporting and analysis focused on CPO and AOV targets with the help of Google analytics.• Manage agency and Partner relationships to ensure timely campaign execution, cost control and accurate reporting• Overlook online retail portal - Amazon and plan marketing activities [PPC ads]Key Achievements1. Successful E-Commerce Marketing2. Creative Expertise - Executed effective creatives across various channels3. Effective Outdoor Campaigns [Tube, Print and Magzine advertisement]4. Cost-Effective New Product Development – Wash/Travel bag

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KEY ACCOUNTABILITY 1. Manage Proactiv+ for Amazon UK and Amazon DE - Develop plans and strategies to drive revenue growth for the online retail channel - Amazon- Manage content, merchandising, and promotions activities for the online retailer - Amazon2. Manage Offline & Print Advertisement - Outdoor Advertising, Product DIspatch, Off the Page, Direct Mail etc.3. Manage Campaign-specific Online & Offline Creatives - Produce creatives to support website, social media, collaterals and outdoors advertising with most effective messaging and promotions for conversion- Manage the production of all print material to ensure it is on time and within budget4. Manage onsite remarketing campaigns to improve the AOV's for the brand 5. Manage Referral programmes for the brand6. Support the Head of Customer Acquisition with identifying new offline channels and implementing tests accordingly.7. Provide weekly and monthly reporting on campaign performance for Amazon and offline activities8. Coordinate the customer journey testing & enhancements to increase conversion on the website9. Manage and monitor initiatives to increase upsells across all channels.10. Identify new incentives and promotions to drive site conversion.11. Brief the marketing administrator on the setup and customer service requirements for customer acquisition campaigns.12. Manage the agency relationship to ensure timely campaign execution, cost control and accurate reporting.KEY ACHIEVEMENTS1. A successful launch of Proactiv+ with Amazon UK and Amazon DE 2. Identified new and effective PD channel for the brand: Wedding goody bags3. Identified Cost-effective new product proposal: Wash/ Travel bag 4. Successful 2017 outdoor campaign [ TCP's ] enabling increased site sessions in London with 8% thereby introducing new offline channel for the company 5. Reduced bounce rate for highest traffic site pages with improved creatives and contents

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1.Manage offline acquisition media – Outdoor Advertising, Product Despatch, Off the Page, Direct Mail etc.2. Support the Head of Customer Acquisition with identifying new offline channels and implementing tests accordingly.3. Produce creative briefs to support website with most effective messaging and promotions for conversion4. Provide weekly and monthly reporting on campaign performance for offline activities5. Produce all creative brief and manage the production of all print material to ensure it is on time and within budget

In

Key Accountability • Assistance in Management of all marketing functions including brand management, product launch, advertising, marketing collateral, and events • Procure and oversee all advertising campaign efforts to establish and maintain presence of brand in the marketplace• Develop packaging, merchandising displays and promotional plans to support new and existing products• Collaborated with trade marketing and sales team to create compelling and engaging sales support material to enhance sell-in and pull-through of products and promotions• Analyzes market, consumer, and competitive information to set new product pricing and managing price on existing itemsKey Achievements1. New Product Development: Successfully developed and launched three new products [Hand Sanitizer (Adults and Kids), Hand wash] increasing brand market share from 10% to 25% in a span of 2.5 years. 2. Retail Marketing and advertisement: Helped in Achieving brand awareness from 5% to 20% surpassing legacy brands such as Dettol & Lifebuoy through effective In store pop’s and promotions3. Brand Framework: Assisted in Brand positioning, re - launch and redesigning leading to the desired market presence

Mumbai, Maharashtra, In

KEY RESPONSIBILITIES1. Handle the tasks of developing creative advertising strategies for clients – ATL, BTL & Digital2. Responsible for monitoring and overseeing the development of creative messages foradvertisement3. Handle responsibilities of planning and executing advertising campaigns as per the requirementof client4. Coordinate and liaise with clients to discuss and identify their advertising requirements5. Perform negotiation with clients and agency staff about the details of campaignsKEY ACHIEVEMENTS1. ATL campaign for Star CJ alive – TV Shopping Channel2. 30-minute Animation Movie for my client Anchor – Electronics & Hardware company3. New Packaging & Collateral Development for Zuci – Hand sanitizers4. Website Redesigning

Managed Apparel brands like - Thomas scott & Basil leafKey Responsibilities• Briefing the creative team, allowing them to create an effective and well - targeted proposition for the client• Responsible for monitoring and overseeing the development of creative messages for advertisement• Coordinate and liaise with clients to discuss and identify their advertising requirements• To set the overall communication strategy for the brand

Post - Graduation, Marketing & Merchandising

Hsc

Ssc