Prachi Shah Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

-Leading a team of 50 Digital Account Strategists responsible for providing a wide range of customer solutions to improve return on investment, for clients across multiple industries.-Responsible for delivering weekly business reviews to clients based on key metrics driving the business goals.-Internal and External Stakeholder Management-Responsible for developing strategies for product positioning across North American Markets

Toronto, Ontario, Canada

-Engage with high-potential prospective Google advertisers on our breadth of marketing solutions across industries & scale of companies - Interact with C - suite executives to establish long term & sustainable partnerships to drive more investments across the Google Ads products (Search ,Display ,Youtube)-Collaborate with regional teams of online advertising experts at Google to help companies drive online/offline conversions, build brand awareness, and/or drive quality lead volume.-Manage existing sales pipeline and develop new business opportunities by maintaining a healthy pipeline management using Salesforce- Guide & mentor new team members by sharing best practices for outreach, maintaining cadence etc.

•Analyzed the outcome of marketing campaigns and assisted in problem-solving strategies to increase engagement by working closely with assigned clients and generated leads,thus driving customer acquisition and lead generation by client onboarding of over a 300 clients in a span of a month for a startup initiative called FRIPOD, an online buying marketplace for students to list and buy old and new books.•Assisted in organizing and hosting brand awareness sessions and promotional marketing events at 10 universities per week thus increasing customer sign ups by 50% per week.•Facilitated day to day coordination and handled filing and updating of internal databases and documenting discussions. Was also responsible for handling internal customer support by responding to all incoming requests/leads for their needs,queries and complaints with professionalism.

Mumbai, Maharashtra, India

Part of the Banking Sales team wherein responsibilities included:· Responsible for meeting & exceeding the sales volume via the Banking Sales channel by continuous engagement with direct partners.· Implement distribution strategies for Banking Sales channel.· Provide regular market feedback on competition and distributor activities.· Empanel distribution partners and manage relationships.· Conduct regular distributor engagement activities.

Mumbai Area, India

Was a part of the live project offered by Godrej & Boyce where responsibilities included:•Conducting Primary Market Research to understand Digital Behaviour and Usage Habits of Influencers and Decision makers in each segmentthat Godrej Interio operates in.•Recommending various Digital Strategies to help Godrej Interio increase its online presence to reach its audience in a more targeted and relevant manner.

Mumbai Area, India

• Reported security movements and payments against global economic and trade sanctions OFAC list• Reviewed negative media alerts for high risk clients•Executed Enhanced Due Diligence for high risk clients with the help of systems like World Check, Clear by Reuters•Handled Negative News Media Search for Institutional Group & HNI client across Asia, EMEA & USA•Conducted OFAC screening on securities settlement , incoming and outgoing wires•Escalated Suspicious Negative news alert to the Global Compliance teams in Asia, EMEA & USA

Master Of Business Administration - Mba, Marketing/Marketing Management, General, A

Bachelor’S Degree, Financial Markets