Prachi Gupta Email & Phone Number

Bangalore Urban, Karnataka, India

• Independently managed primary research projects from inception to reporting, overseeing quantitative surveys including Message / concept / value prop testing, Usage and attitude studies, Segmentation, Brand tracker analyses, Discrete Choice Analysis, and Customer decision journeys. • Utilized tools such as MRI, GWI, NetBase, and Adobe Analytics for secondary research, supplemented by free and paid subscriptions to enrich data narratives. • Led comprehensive project management efforts, including questionnaire creation, survey setup, result analysis, and coordination with vendors and stakeholders. • Demonstrated technical proficiency with tools like PowerBI, Qualtrics, and DisplayR, optimizing their utilization for research endeavors. • Translated raw data into actionable insights, contributing decisively to the development of brand strategies and key decisions.

Mumbai, Maharashtra, India

• Led concept and product testing initiatives for leading CPG US manufacturers including Procter & Gamble, Kellogg’s, and SC Johnson, conducting sales potential and incrementality forecasts for new product launches. • Analyzed in-market (RMS/Panel) data and consumer response data to generate insights for innovation strategies across diverse categories such as household care, personal care, and prepared food. • Executed numerous complex analyses encompassing multi-year forecasting, holder-refill concepts, e-commerce launches, and pricing strategy impacts, contributing to informed decision-making and successful market strategies. • Showcased a track record of consistently delivering exceptional service and exceeding client expectations, achieving perfect Customer Satisfaction (CSAT) scores of 10/10 while collaborating on high-profile projects for leading clients. • Generated actionable recommendations for clients, facilitating informed decision-making and enabling successful launch strategies and market positioning. • Recognized for exceptional performance with awards including Nielsen Star Performer of the Quarter (Q2’20) and Nielsen Monthly Superstar for May’20 & June’21. • Maintained a proactive approach to adding value beyond project deliverables, serving as a mentor and resource for fellow analysts and driving process improvements.

Mumbai, Maharashtra, India

Imt Nagpur

-A student driven venture which provided ride-hailing and ride sharing services to the students of IMT Nagpur.-Co-Founded this initiative with 3 people and helped solve a transport problem faced by around 800 students in the campus-Strived to offer convenient and prompt customer service through our online application ‘Zero Mile’.-Handled all day-to-day activities, right from creating effective ad campaigns to executing seamless operational services and its successful monetization.-Achieved turnover of around Rs. 2.5L in a year

New Delhi, Delhi, India

Ahmedabad, Gujarat, India

Pgdm, Marketing

Bachelor Of Technology - Btech, Electronics And Communications Engineering