Prachi Mahapatro Email and Phone Number
I have worked with prestigious brands like World Trade Center, Sheraton Grand Hotels, Grand Mercures, Holiday Inns, Brigade Hospitality, and Akkayya Hospitality. I am currently at an Indian brand as Senior Manager Marcom. My role oversees marketing of a global product brand called Online Instruments which comprises two subsidiary brands called Logic and OrangePlus. A digital infrastructure solutions provider and a leading system integration specialist in Display Solutions, AV, IT, Lighting and AutomationAs a Senior Manager Marcom, I bring together functions of product management, sales, and customer support to ensure successful brand campaigns are rolled out. My team is responsible for branding new product offerings while identifying new channels to reach customers.To ensure our marketing campaigns are successful, including trade shows, I work closely with vendors, partners, and members of the media who can open up new ways to engage with our target audience.With a portfolio of Service and Product Marketing experience, I bring innovative solutions and scalability to the table.
Online Instruments
View- Website:
- onlineinstruments.co.in
- Employees:
- 220
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Senior Manager MarcomOnline Instruments Jul 2022 - PresentBengaluru, Karnataka, IndiaAs a Senior Manager Marcom, I bring together functions of product management, sales, and customer support to ensure successful brand campaigns are rolled out. My team is responsible for branding new product offerings while identifying new channels to reach customers.To ensure our marketing campaigns including trade-shows are successful, I work closely with vendors, partners, and members of the media who can open up new ways to engage with our target audience.
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Senior Manager MarcomLogic Jul 2022 - PresentBengaluru, Karnataka, IndiaAs a Senior Manager Marcom, I bring together functions of product management, sales, and customer support to ensure successful brand campaigns are rolled out. My team is responsible for branding new product offerings while identifying new channels to reach customers.To ensure our marketing campaigns including trade-shows are successful, I work closely with vendors, partners, and members of the media who can open up new ways to engage with our target audience. -
Marketing ManagerWorld Trade Center - Bengaluru | Kochi | Chennai Nov 2019 - Jun 2022Bengaluru Area, IndiaWorld Trade Center (WTC) Bengaluru, Kochi & Chennai are licensed members of the World Trade Centers Association (WTCA) and promoted by Brigade. These world-class infrastructures meet the needs of participants in global commerce with a host of services and facilities.I was responsible for Brand positioning of World Trade Center at Bangalore, Chennai & Kochi -
Marketing ManagerBrigade Hospitality Nov 2018 - Jun 2022Bengaluru Area, IndiaLed the design and roll out of the marketing & communication strategy for the numerous hospitality assets of the group - from Hotels to Clubs, Catering to Event Management and Patisserie to Deli. Accountable for Rs. 2 crores annual budget for online and offline marketing including PRKey achievements:Increased PR coverage by 2x per quarterBrought down marketing cost by 5x with optimum utilisation of resourcesDigitalised customer engagement across the SBUs Introduced retargeting campaign which increased conversions upto 8.5%Increased engagement rate from 3% to 7% on social mediaIntroduced Innovative online and offline initiatives to ensure post covid revenue recovery for BHSL Represented BHSL's interest in the opening of Glass Kitchen & Bar, Holiday Inn Bengaluru -
Brand SpecialistAkkayya Hospitality Services Jan 2017 - Oct 2018Bengaluru Area, IndiaAkkayya Hospitality Services (AHS) own and operate guest-centric hospitality properties with a moto of creating memorable moments. I joined the team and supported Director - New Business & Partnerships of AHS to ensure their brand of customer service was made aware across various types of travellers - Business, Leisure & Wellness. This was done by creating & executing all aspects of AHS's paid media buys across multiple social networks and ad buying platforms. I worked on brand partnerships to maximize the value of our brand promotion. Also, my role required me to continuously test and evaluate new sales strategies, tactics, and partnerships to evolve and improve our product offering for our sales team.In the 18 months of setting up the building blocks of brand management at AHS, we were able to increase sales by 1.5X and new initiatives at across properties helped increase brand awareness and new clientele by 10X -
Marketing AnalystWenger And Watson Inc Nov 2014 - Nov 2016Bengaluru Area, IndiaWenger & Watson (W&W) is known as a world class Human Resource solutions provider. My role was to help grow the digital brand as an integral part of the company. This included employer branding and hence, I worked closely with HR to ensure W&W were an employer of choice to helps attract top talent into the organization. As an Individual Contributor, I had to ensure high visibility for W&W brand to all existing and potential new clients. As a Marketing Analyst, I worked closely the Founder of W&W. By the end of my association at W&W, we were one of the few Indian HR Advisory Firms who were able to showcase Global HR Leaders on our digital platform and also, we were awarded as Asia's Most Socially Engaged in the Medium Enterprise Category.
Prachi Mahapatro Skills
Prachi Mahapatro Education Details
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Marketing And Human Resources -
Finance, General
Frequently Asked Questions about Prachi Mahapatro
What company does Prachi Mahapatro work for?
Prachi Mahapatro works for Online Instruments
What is Prachi Mahapatro's role at the current company?
Prachi Mahapatro's current role is Senior Manager Marcom | PR | Brand Advisor.
What schools did Prachi Mahapatro attend?
Prachi Mahapatro attended Dayananda Sagar Academy Of Technology And Management, Bangalore, Berhampur University.
What are some of Prachi Mahapatro's interests?
Prachi Mahapatro has interest in Children, Economic Empowerment, Environment, Education, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Prachi Mahapatro known for?
Prachi Mahapatro has skills like Blogging, Market Research, Digital Marketing, Marketing Strategy, Social Networking, Public Relations, Seo, Competitive Analysis, Search Engine Optimization, Brand Management, Social Media, App Store Optimization.
Who are Prachi Mahapatro's colleagues?
Prachi Mahapatro's colleagues are Ganesh Hannurkar, Vasiullah Mirza, Hari Kumar, Neeraj Sharma, Vinayak Hunashyale, Nagraj V, Thanga Vimalan K.
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